Specific marketing plan of physical store

1. Opening of a new store: The opening of a new store can present the information of the store to customers with concise announcement contents. For example, the store has just opened. Welcome friends and relatives. Our shop is not for impulse, but for quality and service. There are not many things in our shop, but everything is good, the quality is guaranteed, and the after-sales service is more thoughtful. Parents can buy with confidence, and the default package is Shentong.

2. Old stores: Old stores can choose different store announcements according to different periods. For example, store celebration: the fifth anniversary of the opening of the store. Thank you for your company over the past five years. In order to give back to your relatives and friends, customers who place orders with X from now on can enjoy X discount.

Holidays: Spring Festival is coming. I wish all friends and relatives a happy New Year in advance. Our store has a holiday in February 10. Friends and relatives who placed orders on February10-February 20 will start shipping on February 2 1. Please forgive the inconvenience.

In short, for different stores, you can write announcements according to the characteristics of your own store. You can also refer to the writing method of shops above the diamond level on Taobao, and then write it according to your actual situation to see if you want to engage in activities to give discounts or publicize product information to customers. The most important thing is to show what you want to express so that customers can see it clearly.

Extended data:

Page distribution

Signs; emblem

Styles and design elements should be consistent with the tone of the whole store, which can appear as watermarks on each baby, and also facilitate the use of links between stores.

shop signs

Shops now generally take two routes:

First, the traditional store moves emphasize the brand through the careful decoration of the store;

The second type, non-traditional store tactics, is completely integrated with the promotion area or the left column.

Zuolie

It mainly includes the collection of our logo, contact information, customer service center, Want Want Online, Taobao shopkeeper said, keyword search bar, new product recommendation, quantum unchangeable road, baby classification, baby leaderboard, friendship link, recharge center, etc. The design of each piece should be in harmony with the overall store style.

Promotion area

Mainly display pictures of promotional products, involving baby names, baby display pictures, promotional programs, etc.

The design effect should be eye-catching and eye-catching, and the promotion plan should fully arouse the buyer's desire to buy.