3. Features of Huawei's mobile phone What marketing methods are used to target consumers and locate Xiaomi?

Word of mouth marketing, hunger marketing. 3. Huawei's mobile phone target consumption characteristics and positioning Xiaomi used two marketing methods: word-of-mouth marketing and hunger marketing. Word-of-mouth marketing means that all products are sold online, and there is no physical store, which saves sales costs. Xiaomi mobile phone has no physical store and no sales staff, skipping the traditional store sales and selling directly through the e-commerce platform. Hunger marketing Nineteen Xiaomi mobile phones like to keep customers' appetite, deliberately reduce the output of Xiaomi mobile phones, and create a scene where demand exceeds supply for sales.