Traditional Culture Encyclopedia - Traditional culture - Characteristics of headline news
Characteristics of headline news
Its dissemination content is mainly important political and economic news information at home and abroad, specifically for leaders' visits, conference activities, political and economic policies, etc. Headline news has three obvious characteristics: (1) concise and powerful; (2) High communication efficiency; (3) It conforms to the characteristics of audience acceptance.
2. The form of headline news.
Subject-predicate structure is the conventional form of headline news. It can also be divided into verb phrases and adjective phrases according to the core part of speech of the predicate structure, so its semantic types are rich and colorful, some are declarative and some are descriptive. Generally speaking, the headline news structure of subject-predicate structure is flexible and powerful.
3. Core element: headline news communication strategy.
The five elements of news are necessary for news. However, the headline news is limited by many factors, and some general information is often abandoned in the production process, leaving only the core elements. For the common subject-predicate headline news, different news contents have slightly different choices of news core elements. Such as who+what type, where+what type. This method of making news by selecting the core elements of news is an effective headline news communication strategy, taking into account both form and content.
4. Making skills of headline news.
Headline news is organized in the form of reportable headlines, which is highly general and compact. Therefore, when making headline news, we should be good at distinguishing primary and secondary information from complex news content and extracting core news elements. He is also good at using abbreviation skills to accommodate the rich semantic content of news in a limited space.
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