What are the benefits of doing small programs for physical stores?

Small program advantages for merchants:

1, community, social rapid fission: WeChat has an advantage that other products can not be compared, that is, there is a huge user base, relying on the social attributes of WeChat, the user can share more, through the community, social traffic to complete the transaction. In large-scale activities (such as double eleven, double twelve, etc.), the operator can share the single product of the small program, activities, etc., and send it to the user group. Or through some kind of interesting activities to attract people to share, to achieve the purpose of rapid fission.

2, pull new to promote live: traditional e-commerce activities in the APP is also applicable, such as the small program now introduced group play, set of award play, bargain play, buy and give play, etc.; at the same time based on WeChat's special scenarios, the special launch of the social reduction of gold, through the small program within the shopping, the payment is successful, the user can get the shopping "reduction of gold! After successful payment, the user can get the shopping "reduction gold" by shopping in the mini-program, and complete the collection of "reduction gold" after sharing with friends or WeChat groups. Through such social sharing + discount gold policy, marketers use properly, the small program will bring a large number of new users to the enterprise, the conversion rate of the purchase of new users will also be increased.

3, fast transaction conversion: the idea of the small program for the use of the program, we should also be the definition of the e-commerce small program, e-commerce platforms ultimately need to be the turnover rate, the small program as a platform for e-commerce transactions, through the activities or other media, the user impulsive stimulus to stimulate the consumption of the guide, so as to achieve the effect of rapid conversion. When the user wants to buy goods again next time, he can quickly find your "store" through WeChat, without having to open another APP, in WeChat can complete the second conversion.