Count the IQ tax paid in those years-WeChat business

Everyone knows about WeChat business, right?

I wonder what your impression of WeChat business is?

Is it a circle of friends that dominates various product screens? Or is Sister xx fond of mentioning Maserati?

Let's take stock of the industry of WeChat business today.

A brief history of wechat business development

In 20 12, wechat released the function of circle of friends, and wechat business was born on the basis of circle of friends.

In 20 13, some information about the buying and selling of goods began to appear in the circle of WeChat friends, which can be said to be the earliest prototype of WeChat business. At that time, people were still very simple, and WeChat business also wanted to sell some offline goods through friends circle, just using friends circle as a sales channel.

In 20 14, wechat business ushered in explosive growth. 20 14 years, also known as the first year of wechat entrepreneurship, a variety of wechat entrepreneurial brands appeared in the circle of friends, and some even created the myth that the turnover exceeded 10 billion.

20 15, wechat business developed rapidly, and criminals carried out pyramid schemes in the name of wechat business to illegally collect money, which caused great harm to the bottom agents. This has also attracted the attention of the state and started to crack down on criminals.

The poison mask incident was also in this period. Some users have acne, inflammation and even long hair on their faces after using the WeChat merchant mask, and some masks have also added fluorescent powder.

In 20 16, the number of employees in wechat business exceeded 20 million, and the running water exceeded 500 billion, belonging to the crazy era of wechat business. Since 16, the reputation of WeChat business has declined, and all kinds of negative news abound.

20 17-20 18, wechat business entered a period of shock reshuffle, many small and micro business brands closed down, and some large enterprises and brands entered the field of wechat business.

The famous "Xi Ti Obama" series took place at the end of 20 17, and various WeChat merchants took photos with Obama. If you read more, you will find "the same smile, different WeChat business". In the photo, Obama's standing posture and smile never change, only the background of the photo and WeChat business. Obama in the photo is actually a wax figure, a photo of 200 thousand!

According to the national legislation in 20 19, employees engaged in WeChat business and WeChat business need to apply for individual business license and company business license. Wechat business gradually began to standardize.

In 2020, the epidemic broke out, short videos and live broadcasts appeared, and the WeChat business began to decline.

202 1, wechat business began to advocate "personal IP" and made transactions by creating "personal IP". What I want to say is, can people with "personal IP" still do WeChat business? Doesn't the live broadcast smell good?

Micro-business pyramid scheme

Wechat business makes sales based on a circle of friends, and most of them socialize with acquaintances. The way acquaintances sell goods will pay more attention to some information shared by acquaintances, while ignoring the brand and product effect, thus gaining more benefits and profits.

In particular, some malicious WeChat merchants first attract consumers' attention through marketing means, attract agents to join them, and then press the goods by agents at different levels, and then realize their own marketing through a large number of agents' savage screens to create an explosive product.

The typical case is Zhang Ting's palace secret TST. Zhang Ting once blew himself up in the live broadcast room, and the cash at home was too big to put in the safe. It took two hours to drain the water in the bathtub, but how crazy it was and how lonely it is now. The latest news is that 96 properties in Zhang Ting have been seized!

I also heard that WeChat business is very successful in making underwear items, with annual sales of several hundred million. In the early days of WeChat, there were many people who got rich overnight, and such examples abound.

Have you all met these friends? Various hi-ti series! Wechat business attracts new leeks through various exaggerated marketing methods.

Have you ever done WeChat business? Is it profit or loss?