What is traditional color culture?

People from different regions, different cultural backgrounds and different life experiences have different understandings of color and culture, so it is necessary for designers to understand the relationship between color and culture.

For example, in western culture, white represents purity and piety, while in many Asian cultures, white represents sadness. For example, in ancient China, yellow was a symbol of power and wealth, and only the emperor could use it. In ancient Greece and Rome, people regarded purple as the color of ancient emperors, and only nobles could use it, so there was a saying of "purple kingship".

There is a geomantic omen in the traditional culture of China. The color matching of Feng Shui has different explanations for people born in different years, and it is also related to people's five elements, such as gold, wood, water, fire and earth. For example, green represents wood, so people who belong to wood may use green as the color scheme and avoid using red, because red will be associated with fire, and fire will kill wood. In the color matching of geomantic omen in China, white is very precious, because it symbolizes light, and black is used selectively, because it represents water and money, and black is also very precious, but it is the opposite of white, that is, the opposite of light, so it should be used with caution.