Application of SWOT Analysis in the Development of Green Logistics

Application of SWOT Analysis in the Development of Green Logistics

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abstract:

With the rapid development of the logistics industry, the environmental problems under the background of big industry are becoming more and more prominent. People's lives began to be polluted by the environment. In order to restrain the harm of logistics to the environment, purify the logistics environment and make full use of logistics resources to meet the needs of sustainable development, China has gradually put forward the concept of green logistics. With the proposal of green logistics and the advantages and disadvantages of its development, the problems exposed in the development process come one after another, so this paper will use SWOT analysis method to systematically analyze a series of problems in the development of green logistics.

Key words:

Green logistics; SWOT analysis method; Protect the environment;

Introduction:

In recent years, with the rapid development of logistics industry, the development of green logistics has also been pushed to a climax. Green logistics refers to the planning and implementation of logistics activities such as transportation, storage, packaging, loading and unloading, circulation and processing with the goal of reducing environmental pollution and resource consumption. Green logistics is a logistics Scientific Outlook on Development based on general principles of economics, sustainable development theory, ecological economics theory, ecological ethics theory, internalization theory of external costs and logistics performance evaluation. The connotation of green logistics mainly includes resource intensive, green transportation, green storage, green packaging and waste logistics. Every point of the connotation contains the connotation and significance of sustainable development. The SWOT analysis method used in this paper is the situation analysis method, in which S (strength) stands for superiority, W (inferiority) stands for inferiority, O (opportunity) stands for opportunity and T (threat) stands for threat. This paper will analyze the external and internal conditions of green logistics according to the scenario analysis method. Internal conditions are the advantages and disadvantages of the development of green logistics and their solutions, while external conditions are the future development opportunities (prospects) and competitive factors in the development of green logistics. After analysis, we will have a more systematic understanding of the development status and development route of green logistics. Then explore the best development mode of green logistics, promote the common development of green logistics and economic level, the general development of green logistics and logistics industry, and the coexistence of green logistics and sustainable development.

First, the development status of green logistics

The rapid development of logistics industry in China has promoted the development of green logistics. Our country is now in the primary stage of socialist development, and it is also under the background of vigorously developing market economy. Under the background of market economy, the rapid development of modern logistics is an important manifestation of catering to the development of market economy, and green logistics is an important part of modern logistics, so green logistics is currently in the rising stage of rapid development.

Compared with other countries, China's green logistics started late, but developed rapidly. Compared with the United States, Europe and other countries, these countries developed the logistics industry earlier, but the development focused on efficiency and intelligence, while the logistics industry in China started late and developed slowly. At the beginning of the development of China's logistics market, a large number of mature foreign logistics enterprises poured in, which also hindered the development of China's logistics. Therefore, after China proposed to develop green logistics, the government gave strong support, and focused on the theme of green logistics development in China, just like the efficient and intelligent logistics in the United States. Therefore, in order to keep up with the pace of the times, it has promoted the development of green logistics to some extent.

In transportation economics, it has been discussed whether China's transportation industry should adopt a protectionist policy or a liberal policy. China is now in the primary stage of socialist development, and the transportation industry itself has the characteristics of large investment and low income. Therefore, in the process of transportation development, the government has given many protection and support policies. For example, the development of our country, compared with other industries, the government will protect the development of transportation industry; In addition, when the domestic transportation industry competes with the foreign transportation industry, the government will focus on the development of the domestic transportation industry when formulating corresponding policies and measures. The development of logistics industry is closely related to transportation industry, and the stable development of transportation industry is the premise of the development of logistics industry and green logistics, so the government has also given certain protectionist policies in the process of green logistics development. For example, in the competition between domestic logistics enterprises and domestic logistics enterprises, the government will take the lead in giving certain policy support to green logistics enterprises; In the competition between domestic logistics enterprises and logistics enterprises in other countries, the government will protect domestic green logistics enterprises when formulating certain market policies.

Therefore, in addition to the promotion of China's market economy, the strong support of the government is also an important factor for the smooth development of green logistics in China.

Second, the development of green logistics analysis of internal conditions

(A) Advantages

As a new concept, green logistics provides more possibilities for the diversified development of logistics industry. With the rapid development of the logistics industry, new terms such as smart logistics and supply chain have gradually emerged in the logistics industry. China's logistics development has been lagging behind some developed countries. The new concept is helpful to provide new characteristics for China's logistics industry, improve its market competitiveness in the world logistics industry, and thus promote economic development.

Parallel to the requirements of sustainable development in China, there are fewer obstacles to industrial development. Sustainable development is one of the basic requirements of Scientific Outlook on Development in China. After it was put forward by the government, domestic industries also formulated corresponding policies to deal with it. The proposal of green logistics is an idea that logistics industry echoes with sustainable development. The connotation and development mode of green logistics greatly cooperate with national policies and respond to the country's pursuit of sustainable development. And in the process of green logistics development, it will also bring new ideas and ideas to the sustainable development of the country, and also reflect the development adaptability of China's current sustainable development and what problems exist to some extent. Therefore, the existence of green logistics will bring more feedback to the sustainable development of China, and the interaction between green logistics and sustainable development will also have a good effect. Therefore, when green logistics develops, the government will strongly support clearing some development obstacles for green logistics when necessary. For the logistics industry, sustainable green logistics development will be the ultimate goal of logistics development. It is also an important embodiment of the simultaneous development of the logistics industry and the country.

As a main body, green logistics involves a wide range in the implementation process, and will also promote the green development of other industries to a certain extent. The difference between logistics industry and other industries is that logistics industry, as a main body, also contains many other industries. The main concepts of green logistics include the concept of green transportation, which also promotes the green development of the transportation industry to some extent. For example, when the transportation industry produces in the logistics industry, it is also accompanied by the production of the transportation industry. Large-scale transportation will bring great negative impact on the environment, but in the process of green logistics development, it will minimize the impact on the environment, so it will also reduce the environmental pollution of related industries in the operation process, thus promoting the green development of other industries related to it.

(b) Developing problems and solutions

Weak infrastructure and imperfect system construction. The development of green logistics in China is still in the primary stage. Although the concept is put forward, the related system construction and infrastructure are not perfect. The development of green logistics needs the support of strong infrastructure, such as route optimization during transportation. An important way to reduce fuel consumption is to optimize the route, but the existing traffic routes in China can not fully meet the implementation of green logistics and green transportation to a certain extent. In terms of system construction, such as the management of green logistics, there are many details without detailed regulatory measures, which will lead to information asymmetry in the development process. Therefore, the government should improve the infrastructure of green logistics as soon as possible, improve the supervision system of green logistics, supplement and improve detailed supervision regulations, and improve the soft power of green logistics development to ensure the smooth and efficient development of green logistics.

Lack of professionals and insufficient research on green logistics. Green logistics is not very popular in people's daily life, and even many people don't understand the true meaning of green logistics, so only a few professionals deeply understand the whole system of green logistics. However, with the current talent growth rate, the rapid development of green logistics is far from enough. At present, most employees in the logistics industry have not received professional training, have no systematic understanding of the logistics industry, and few institutions are willing to train talents in this field professionally and systematically. This will become an obstacle to the development of green logistics to a certain extent. Professionals are the foundation of professional research, so the state should vigorously cultivate logistics professionals, especially the education and training related to green logistics, and systematically educate students on the direction of logistics specialty, so that students can have a thorough and profound understanding of green logistics from the beginning. Such systematic and profound training is also beneficial to the future logistics market, and logistics talents are more likely to accept the new model of logistics industry.

The public's understanding of green logistics is not enough, and the importance of sustainable development is not deeply understood. In the psychology of the general public, the logistics industry is a very shallow industry, and there is not so much professionalism. As a result, few people deeply understand the significance and necessity of green logistics after the system of green logistics was put forward. Everyone's weak awareness of sustainable development and environmental protection directly affects the low degree of attention to green logistics. Many people's understanding of logistics is still at the stage of delivery and delivery, because there is no clear understanding of the whole logistics system, which leads to people's weak awareness of environmental protection and green logistics. This also has a great influence on the fact that there are fewer professionals mentioned above. Therefore, it is necessary to take the government as the leading factor, popularize knowledge about logistics and environment for the people, strengthen people's awareness of environmental protection, and strengthen people's understanding and understanding of the logistics industry closely related to life, so as to deepen people's understanding of green logistics and further promote the development of green logistics among the broad masses of the people.

Thirdly, the external conditions of green logistics development are analyzed.

(A) the development prospects of green logistics

The final form of logistics development will be attributed to green logistics. At present, all economic sectors in China are vigorously promoting green development, and sustainable development is the basic requirement of Scientific Outlook on Development. For a long time to come, sustainable development will become an invisible condition for the development of all industries. The concept of green logistics fully conforms to the connotation and concept of sustainable development. Based on the government's advocacy and support for environmental protection, the vigorous development of green logistics will also become a peak of the development of logistics industry so far.

China's huge population base has brought great opportunities for the development of the logistics industry, and the development of the logistics industry in China has been in an increasingly good state. With the understanding and popularization of green logistics, people's acceptance of green logistics will be higher and higher. With the infiltration of green logistics, people will realize the advantages of green logistics more and more, and will also promote people's awareness of environmental protection to some extent. As time goes on, green logistics will penetrate into the logistics industry thoroughly and become the normal state of logistics development.

With the change of environment, more and more logistics talents will emerge in China. The increase of logistics talents will add more vitality and professionalism to the green logistics industry. Therefore, the development of green logistics will be more and more systematic, and more new ideas and new enterprises will join the team of green logistics. The development of green logistics in China presents a good trend.

(B) Analysis of competitive factors in the development of green logistics

For a long time in the past, China was in a state where the traditional logistics industry completely occupied the logistics market. It is difficult for a new development model to replace another model that has been generally accepted for a long time in the past. This is the case with green logistics. It will take a long time to break the inherent understanding of the image of logistics industry that existed in people's minds in the past. It will be a long process when people accept the new development mode of green logistics again. The establishment of a new development model also needs to break and reorganize the mature model that has been formed in the past, and more obstacles and difficulties will be encountered in this process. For example, the public's ability to adapt to the new model; The matching degree between the implementation and the national policy, if the matching degree is low, continue to improve; The contradiction between the implementation of the new model and the existing logistics environment. These are intangible competitive factors in the development of green logistics.

Compared with other developed countries, China's green logistics will become a new feature of China's logistics industry, so the emergence of green logistics will be in sharp contrast and competition with other developed countries' intelligent and efficient features. In the process of comparison and competition, green logistics in the early stage of development may expose some disadvantages and deficiencies, which will bring negative effects, but it is also a good opportunity to promote the development of green logistics. Therefore, in the face of competition between domestic logistics enterprises and logistics enterprises in other countries, the government will adopt some protection policies to protect green logistics in the early stage of development, thus accelerating the development of logistics industry.

There will be various competitive factors in the initial stage of the establishment of new enterprises and new systems, but in short, no matter what kind of competition will become a catalyst to promote the development of green logistics to a certain extent, so protecting competition will also become an important driving force for the development of green logistics.

Four. conclusion

To sum up, the development of green logistics will bring greater opportunities and challenges to the logistics industry, and the systematic development and construction of green logistics is also a huge project for China. The mature development of green logistics will also greatly promote the economic development of China. As the main body of many national economic sectors in China, the logistics industry will be more in line with the basic requirements of sustainable development because of the establishment of the green logistics system, and green logistics will also become the ultimate goal of the logistics industry development model. As human beings, we should actively cooperate with the government and the country to promote the development of green logistics, make the development system of green logistics more perfect, promote the implementation of sustainable development, participate in various actions to protect the environment and implement sustainable development, and make contributions to the development of green logistics.

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