Why is the emergence of marketing concept a fundamental change of enterprise management concept?

The appearance of marketing concept is a fundamental change of enterprise management concept. The traditional concept of enterprise management is "fixed sales by production", and enterprises sell whatever they can produce, without considering or rarely considering market demand; The marketing concept requires enterprises to change from "fixing sales by production" to "fixing production by sales" or "fixing production by demand", that is, to produce and operate products that customers need and realize profits on this basis. Under the guidance of this concept, enterprises should attach importance to market research, capture those unsatisfied consumer needs in the rapidly changing market, concentrate all resources and strength of enterprises to adapt to and meet this demand, expand the market with customer satisfaction, and obtain long-term profits. It can be seen that the marketing concept completely reverses the logic of the business philosophy of the enterprise. Instead of selling what is produced, it first discovers and understands the needs of consumers and produces and sells what consumers need. Consumer demand is always the center of the whole marketing. It is a business philosophy oriented to customers' needs and desires, and a major leap in business thinking.