How to deal with online public opinion

The miraculous development of Internet in China in the past 20 years has profoundly changed the communication pattern and public opinion ecology. Network has become the main position of information dissemination and the preferred platform for people to express their demands. Once the voice of the people is fermented on the internet, it will form a network public opinion event that affects the nerves of public opinion. We should overcome the fluky psychology of public opinion, change the misconception that public opinion can be controlled, get out of the realistic predicament of being superior to others, calmly respond to public opinion with a correct attitude, appropriate measures and flexible methods, and guide public opinion with maturity and confidence.

First, be humble in the face of pressure.

At present, the pattern of interests has been profoundly adjusted, social contradictions have been constantly highlighted, and ideological concepts have undergone profound changes. People are more inclined to appeal and shout through low-cost network channels, and all kinds of voices gathered on the network have surged. Internet public opinion has gained the attention and recognition of the whole society with its unprecedented influence. It has become the norm that online public opinion is frequent, high and frequent. To deal with online public opinion, we must first adapt ourselves to challenges, break the traditional mindset of ignoring, not using and not caring, be humble in the face of public opinion pressure, and be panic, fearless, not hiding, not procrastinating, not blocking, not resisting and not vertical.

1, don't panic. After sudden public opinion, it will be placed in a world-famous situation and exposed to public supervision. Six gods have no owner, they will panic and respond. They are outspoken, subjective and arbitrary, and easy to make mistakes in chaos. On the contrary, it will put itself in the whirlpool and bring passivity to the response. Accepting the reality calmly will help to resolve public opinion rationally and objectively.

2. Don't be afraid. In the face of the powerful lethality brought by noisy public opinion and irrational one-sided supervision, fear can't solve any problems. Abandoning timidity and facing it bravely is the starting point to solve the problem.

3. Don't hide. After the sudden public opinion, various media swarmed in and reporters gathered in all directions. In the face of all kinds of doubts, they hide everywhere, pushing from one place to another, and avoiding it will only aggravate public opinion, spread rumors, and lose the initiative to respond to and guide public opinion.

4. Don't delay. Using the experience of dealing with traditional crisis to deal with online public opinion, the idea of "putting it off for a while" can't really solve the problem. Silence will only drag the problem bigger and bigger, and then lose your position and ruin your credibility and online image.

5. Don't block it. Public opinion events triggered a lot of public opinion and attracted countless onlookers. Failure to publicize and report the cause of the incident, to dispel doubts and doubts, and to implement information blockade and fire fighting mentality will only make netizens more guess what the truth is behind, complicate simple issues, and public opinion will often deviate from its proper track, even leading to bad consequences and social crisis.

6. Don't resist. Events that attract network attention are generally due to common sense and common sense. In the face of online emotions, ignoring the voice of public opinion, sticking to one's own opinions, not accepting criticism, and acting against the pressure of online public opinion, it is extremely undesirable to take the way of confrontation with online people, which is contrary to public opinion and is not done by wise people, making the truth more complicated.

7. Don't be vertical. Facing the pressure brought by public opinion, to "break one's wrist" by way of compromise or concession, or to draw a clear line, or to shirk responsibility, and deliberately connive at pleasing the media and public opinion will not only damage one's own image and vital interests, but also not necessarily please when suffering losses, and even become the target of public criticism, which will arouse more anger and flattery of online people.

Second, the recovery incident is objective and fair.

Since the media era, the spread of reality led by netizens has improved the probability and speed of public opinion of social contradictions, and greatly enhanced the influence and appeal of public opinion. Network society is an extension of real society, and network public opinion is an explicit form of complex contradictions at different levels of society, reflecting social reality. When dealing with online public opinion to restore the truth, we should stand firm, be comprehensive and objective, respect supervision, speak with evidence and take the law as the criterion.

1, seek truth from facts. Seeking truth from facts is the basis of putting an end to "rumors stop at the next bigger rumor", and it is also a principle that must always be adhered to in the process of incident investigation. It is also a sharp weapon to resolve malicious slander and attacks and eliminate misunderstandings and disputes caused by information asymmetry. We must respect objective facts, accurately and comprehensively investigate the truth, decide to go offline online, and the truth determines public opinion. With authentic and authoritative truth information and progress, we will strive to improve the quality of public opinion response and constantly clear the cyberspace.

2. People-oriented. The disposal of public opinion is not only a contest and compromise between the two sides of the contradiction, but also a respect and explanation for the masses of onlookers to pursue the truth. To actively and properly handle online public opinion, we must adhere to the people-oriented principle. First of all, it is manifested in the network public opinion field where the "sense of weakness" of the whole people is enhanced. We should have awe of public opinion and strengthen communication with internet people in equal dialogue. Secondly, the disposal of public opinion should consider the recognition and tolerance of public opinion, clarify public doubts, increase public trust and resolve social dissatisfaction. Once again, it is manifested in the care and protection of the rights and interests of specific parties in the whirlpool of specific public opinion.

3. According to law. Although the emotions in the public opinion field can be ignited instantly, more netizens have gradually understood that "there is no truth in a picture". On the basis of objectively and comprehensively restoring the facts, we should draw a convincing and fair conclusion with evidence and law. Dealing with it according to law is the basis for us not to be trapped by the media and public opinion. It is our correct choice not to be confused by the illusion of network public opinion created by a few people and to avoid becoming an accomplice to the tyranny of the majority in the network.

Third, the response to concerns is flexible and diverse.

In the process of dealing with online public opinion and guiding online public opinion, how to dispel the suspicions and differences of all parties, reflect the credibility of power, and test the determination of the party Committee and government; How to communicate with people on the internet in all kinds of criticism and accusations, and temper the wisdom of every leading cadre. In the construction period of network governance, mastering the principles of time, degree and efficiency in handling public opinions is the secret for leading cadres at all levels to overcome "skill panic" and improve their scientific coping level.

1, master the time. First, speed up. Seize the commanding heights of public opinion at the first time, make a positive voice in time during the prime time of public opinion disposal, race against "rumors" and keep your words at the critical moment. Second, we should seize the opportunity. When you need to show your position and attitude, respond immediately, and don't procrastinate to prevent being passive because of discussion; The focus of the dispute is not that the sooner the better, but that we should be cautious, choose the right time node and guide at the right time according to the investigation.

2. Grasp the scale. First, we should pay attention to breadth. Provide all-round information to the society, meet the information needs of different social groups at different levels, eliminate information blind spots that may produce negative public opinion hotspots, truly curb rumors and guide public opinion. Second, we should consider the depth. The response to public opinion disposal must grasp the boundary and bottom line, and strive for a balance between cold and heat, appropriate density and appropriate depth. Third, we must strictly control the accuracy. In this regard, it is necessary to solve the focus of public opinion, seize the hot issues that cannot be solved and the blind spots that netizens should know but don't know, thus causing scolding and effectively guiding public opinion.

3. Pay attention to the effect. First, we must see the results. At present, the online public opinion under public opinion events is gradually moving from noise to rationality, some unscrupulous media and well-known space for creating momentum are squeezed, and online people show more understanding and tolerance. We should seriously study the law of network communication, adjust the way of public opinion disposal and public opinion guidance, strengthen communication in the network language acceptable to netizens, and actively explore two public opinion fields. Second, we must establish a long-term effect. Public opinion response and public opinion guidance should take into account standards and establish a normalized monitoring, judgment, early warning and emergency mechanism; It is necessary to integrate resources, form a joint force, promote the interaction between traditional media and new media, give full play to the advantages of each media, carry out public opinion counseling in a three-dimensional and multi-channel manner, and constantly improve the level of coping with online public opinion.

On the issue of effectively handling online public opinion and resolving public opinion crisis, we should constantly sum up experiences and lessons and actively and scientifically respond. Sticking to the three principles of dealing with online public opinion can not only make online order and justice no longer get lost on the road, but also make the confidence in dealing with public opinion return quietly.