What are the disadvantages of the shop-in-shop business model

English can also be referred to as in shop, as the name suggests, is the store inside the store, mostly in department stores or large commercial complexes. The in store is a specialty store of a particular brand, and its form and management is more professional and specialized than other counters in the store, but it is not as unconstrained as a single door.

Store-in-store business business model disadvantages are as follows:

1, customer shopping is not targeted; store-in-store users are generally passing through, and unless the goods can be very attractive, the customer will not stay. And most people are shopping mall with a clear purpose.

2, the area is not large, high rent; because of the small, so generally can only sell a single commodity, so the audience is very small.

3, not suitable for a long time to stay; shop-in-shop customers are unlikely to stay in front of the store for a long time, because it is particularly tired, and the user's purchasing decision is time-consuming.

4, low capacity to receive customers; general store in the store only 1-2 shopper, once more customers do not do a good job of service, no one to receive customers.