Traditional enterprises how to do wechat marketing

Whether traditional enterprises need to do WeChat marketing In fact, before any enterprise in WeChat marketing, must look at their own business in the industry is suitable for WeChat marketing. Before choosing whether it is suitable for WeChat marketing, it is important to figure out what WeChat is. The predecessor and current status of WeChat WeChat is a comprehensive chatting software with voice and video and some other functions for mobile, which was launched by Tencent on January 21, 2011. WeChat's use grew dramatically in the second half of 2012, when it had nearly 400 million active users. And based on the WeChat public accounts developed with enterprises, media, and public figures, as of July 2014, the total number of WeChat public accounts has reached 5.8 million. The difference between WeChat and other platforms I. The difference between WeChat and qq Relative to Tencent's other product qq, WeChat's users are relatively speaking more concentrated in first and second tier cities, and qq is only people on the pc side of the relationship network, while WeChat is the relationship network of the people on the cell phone, and the mobile Internet masters people's fragmented time, and WeChat rules precisely the fragmented time of the relationship network. Second, the difference between microblogging and microblogging microblogging is characterized by pc social information network, and is the public diffusion of communication, like a lot of hot events are microblogging forums initiated, but ultimately the formation of hot spots and large-scale dissemination of microblogging is through the microblogging platform. WeChat, on the other hand, is a mobile client social relationship network, and belongs to a private closed-loop communication space. Weibo's user relationship attributes are shallow social, generalized communication, and weak relationship. WeChat, on the other hand, is the opposite, reflecting the characteristics of deep socialization, fine communication and strong relationship. If you have a different opinion, you can also add my WeChat jjhhwy discussion. The above characteristics of WeChat is now WeChat as a new online marketing channel for enterprises, which is valued by marketers. Whether an industry is suitable for WeChat marketing 2 + 2 standard from the WeChat to the enterprise whether it can bring direct monetary benefits to consider: First, whether it helps to improve the service experience of old customers and secondary marketing of products; Second, whether it is possible to explore the potential of new users, and improve the profitability of the unit price of the product, including expanding the function of the product, to shorten the delivery time, attentive housekeeping services; from the enterprise's strategic planning considerations: First, whether it is possible to Expand the enterprise's brand exposure, and collect user feedback, such as product design, sales, service problems; Second, whether it can lead to simplify the industry's mode of operation, (including the maintenance of the dealer system) to reduce the cost of advertising and publicity, and to improve the efficiency of the industry's operations and management. Which enterprises are not suitable for WeChat marketing is the relationship-oriented business is not suitable for WeChat marketing. Therefore, using WeChat public number to sell project tenders, to solicit construction project business, to undertake WeChat agency business, in China's society that is concerned about human relations, it still does not serve any purpose. We can't ignore the essence of business after all, if the customer does not make money, I do not believe that the customer will pay attention to your WeChat platform. WeChat in these industries at most can give you a mobile platform channel to show the role, as for how many of your intended customers can see, Wan Yue estimated that the probability is really low!