How to write the originality of advertising design

How to write the creativity of advertising design? One of the basic aspects of innovation is surprise. Excellent design often comes from putting together some seemingly unrelated elements, subverting the convention, questioning the status quo, and injecting a sense of humor and joy into the design scheme. The most important aspect of innovative design is that it integrates every necessary element to achieve customers' goals.

Methods/Steps Step by Step Reading

1

/3

The light spot focuses the light on a certain point of a commodity or person, making other parts of the background relatively dark to highlight the advertising theme. It is mostly used for advertising performance of high-end products such as cosmetics, ornaments, alcohol, automobiles and electrical appliances. And the product itself has beautiful appearance and strong texture. A. Flat push (up, down, left, right and middle angle) B. Note: the use and color of light spots.

2

/3

Illusion and light effect are contrary to concrete performance, not bound by concrete, or even completely get rid of concrete. Instead, through certain symbolic techniques and the pursuit of formal beauty, we make full use of the combination of points, lines and planes and the changes of geometric shapes to express the theme of advertisements, which makes the vision produce illusions and then produce illusions, giving people unpredictable impacts. Composition rules: shock, radiation, whirlpool, density, texture, gradual change, repetition, approximation, change and contrast are mostly used for advertisers with strong science and technology, such as electrical appliances, computers and communications, such as Sony, Toshiba and Mei Jia.

three

/3

According to the analysis of advertising strategies and consumer groups, images are the creative expression of designers' subjective influence or transformation to express advertising themes and ideas. A. organic form image B. free form image C. individual symbolic form image D. calligraphy form image E. symbolic form images such as Germany and Volkswagen. 1400KM without refueling. Contradiction: Oppose the reappearance of objective reality, and hope to communicate aesthetic value with objective reality at the same time. Free-form image advertising is revolutionary and has a strong impact; Generally applicable to avant-garde and young products. Such as: Sina, Sohu, Shengli Beer, etc.

The content is for reference only and is protected by copyright.