What is Internet finance? What are his characteristics? What are the advantages of Internet finance compared to traditional finance

Internet finance (ITFIN) refers to a new kind of finance relying on payment, cloud computing, social networks and search engines, apps and other Internet tools to realize the business of capital financing, payment and information intermediation. Internet finance is not a simple combination of the Internet and the financial industry, but in the realization of security, mobile and other levels of network technology, familiar with the acceptance of the user (especially the acceptance of e-commerce), naturally to adapt to the new needs of the new model and new business. Is the traditional financial industry and the spirit of the Internet combined with the emerging field.

Characterized by: low cost, high efficiency, wide coverage, fast development, weak management and high risk.

Internet finance relative to traditional finance, its advantage is through the Internet to realize the docking of funds and information and transactions, greatly reducing the transaction costs, and simple procedures, relatively high returns, short cycle, relatively low risk; and solves the problem of risk control, a large number of customers through the Internet transactions, leaving transaction records and traces of the transaction on the Internet, this piece of customer information and information This piece of customer information and information is very important for banks to engage in information risk control. Internet finance to face the customers basically decentralized individual customers and small and medium-sized enterprises, due to the traditional commercial banks did not attach great importance to the Internet finance is just to fill the gap, naturally sought after and rapid development. I hope to adopt!