Tea shop business plan

Tea refers to the leaves and buds of tea trees. The following is the business plan of the tea shop I shared. Welcome to learn!

[1] alias tea, dragon (Jimmy), tea and dragon (Chumi). Generally, it refers to the leaves of the evergreen shrub tea tree that can be used to make tea, and the drinks brewed with these leaves, and later it is extended to all herbal teas brewed with flowers, leaves, seeds and roots of plants, such as? Chrysanthemum tea? Wait; Made of various herbs? Herbal tea and the like are also called thunder buds in China literature. Some countries also use tea brewed from leaves of other plants such as fruits and herbs, such as? Fruit tea? .

What is the most important thing in business operation? Earth gas? Popular? This is not superstition. Earth gas? It mainly depends on whether there is a business atmosphere in this respect and whether this business atmosphere is suitable for the goods we operate. Popular? It mainly refers to whether there are customers in our business and whether these customers have psychological motives to buy our goods.

As a special commodity, tea not only has the functions of drinking and health care, but also embodies its cultural and artistic value. It can make people pure, elegant and natural? The choice of tea shops should be based on the characteristics of tea, which can be summarized as follows:

1, bustling commercial center: These areas have strong business atmosphere, large passenger flow, complex shopping levels and high purchase frequency. Most consumers have strong characteristics of seeking quality, quality and beauty, but the cost of house price or rent is relatively high, and the competition is particularly fierce. Therefore, before entering, you must carefully consider whether you have human, financial and material resources, and if you have the conditions, enter? Business center? Of course, what is preemption? Commanding point? So what! However, if you don't have the strength, you must not act rashly. These aspects need several high-grade teas, and you should pay attention to the brand and varieties of famous teas. Tea sets should be matched with tea books related to tea, such as purple sand, porcelain and glass tea sets.

2. Hotels and restaurants nearby: Hotels and restaurants are places where business travelers live. Most of them don't bring tea, so buy them at any time. And in order to visit relatives and friends, bring some tea, which looks elegant and good. The hotel also needs tea. Guests come to make tea? This is the traditional etiquette of China people. It is worthwhile to open a tea shop next to the hotel group, and the rent should not be too high. At the same time, you can rent the management hall of the hotel, which can enhance the style and combine it with tea art.

3. Traffic Avenue: These areas have a large population flow, mainly to attract tourists. Therefore, these areas pay attention to the external attraction of tea shops, with novel varieties and preferential prices, which are suitable for several businesses with older brands and larger intangible assets. It's better to be someone who just started blindly opening a tea shop.

4. Residential area: Tea is a necessity for residents' consumption. Choosing a residential area is usually less risky, but at the same time, the management style of tea shops is different for different levels of residents.

A. Old areas: These residential areas are characterized by primitive China, industriousness and simplicity. Tea should not be too high-grade, tend to the middle and low grades, pursue low profits, the sales staff should be flexible, pay attention to popularity, the quality of tea should be stable and the reputation should be good.

B. New District: The consumption of these residents is relatively advanced, and their material wealth and spiritual civilization are relatively high. Operators are required to have a slightly higher grade of tea varieties, rich varieties and many new varieties to keep up with the new trend of tea varieties.

C. High-end property areas: These people are the first to get rich after the reform and opening up. They have a high living standard and a fast pace. To open a tea shop in this area, the taste is higher and the price is higher. It is required that the quality of sales staff should be better, the packaging should be exquisite, the packaging speed of tea should be fast, and several high-grade gifts and high-grade tea sets can be added at the same time, and the business hours should be long.

D. industrial residential area: now some cities have formed an industrial area, such as veteran cadres' area, teachers' area and star area. Tea operators should adopt different management methods according to the characteristics of different groups of people.

E. bazaars: there are a lot of tourists in these areas, but most consumers are good shoppers, demanding that tea be affordable and often taking preferential forms to promote sales.

F, near the school: intellectuals are the main customers, the facade should not be too luxurious, there should be many varieties, the price must be low, and the salesperson should have rich knowledge of tea.

Other aspects: for example, tourist attractions are not suitable for large-scale operation, and several commemorative packaged teas should be properly managed.

2. Tea shop decoration: Tea shop decoration mainly highlights the characteristics of tea merchants and gives customers a harmonious and beautiful psychology. Tea shop decoration is divided into external decoration and internal decoration, mainly to attract customers to browse in the store, and internal decoration is mainly to stimulate customers' purchasing motivation.

Exterior decoration has the following elements:

1, external styling: must the external styling stand out? Tea? Elegance and new soul.

2. Signboard: Signboard is a permanent advertisement, which should stimulate consumers' curiosity, attract consumers' attention, facilitate consumers' memory, and also reflect the style of tea shop. Usually, tea shops use traditional styles, rectangular plaques, large pieces of black paint as the background, gold-plated characters as the roll call, and celebrities are invited to write and carve them, which is solemn and magnificent. Alternatively, it can be painted with varnish, inscribed by celebrities, and then carved.

3. Couplets: If you use a good pair of couplets, it can better reflect the cultural and artistic atmosphere of the tea shop.

4. Window: The window is the first exhibition hall of a tea shop, which can directly stimulate consumers' desire to buy. The window should be designed as large as possible, where several attractive teas can be placed, such as fresh-keeping tea, scented tea and health tea with loud advertisements, and a proper amount of tea sets can be placed, so that several cups of tea with good appearance can be soaked in transparent glasses, and some varieties can be changed every few days. The lights in the window should be bright, and the tea, tea set and tea on display should be composed.

5. Store doors: Considering better lighting and safety, leave as many doors as possible in the tea shop.

6. External lighting: The external lighting of the tea shop must be bright, preferably white or green, not red. If you use one or two green spotlights, you can highlight the attraction of the tea shop.

7. Store name: The name of a tea shop mainly reflects the unity of personality of operators and the harmony of tea culture. A good name is the key. You can use traditional time-honored brands, combine the thinking of operators according to the characteristics of tea, or ask tea culture experts to give a good name, such as Beijing's? Wu Yutai teahouse? 、? Xin Yu Tai Tea House? 、? Mantang tea house? 、? Xianshan tea shop? 、? Green tea world? 、? Five Blessingg Teahouse? 、? Tianfu's tea is of good font size.

Some elements of interior decoration:

1, the shelf counter is mainly generous with smooth lines. Usually, they should be made of wood, which can be painted in the color of mahogany or made of varnish. This can reflect the harmony and unity of the remaining tea leaves. At the same time, we can make some small bookcases to put tea sets and tea books, and we can also put a square table or coffee table for tea tasting.

2. Walls: The walls of tea shops should be simple and elegant, generally mainly made of wooden decorative boards, painted with primary colors, reasonably matched with tea calligraphy and painting or publicity materials introducing relevant tea knowledge.

3. Floor: The floor is mainly kept clean and tidy. Marble, terrazzo and paper are also acceptable. If the carpet is green or gray, it is best not to use dazzling colors.

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