Tencent's entrepreneurial journey?

Now QQ has become the first program to be opened by everyone who opens a computer. It has changed the communication habits of hundreds of millions of people, created a culture of the Internet era, and led to a new profit model. The following I will unravel for you, I hope to help you.

According to media reports, Tencent QQ has not been announced since 2010, when the number of users passed 1 billion. As of November 21, 2013 statistics, QQ number has reached 2044430031 *** from 10000 ***, QQ cumulative number of users has exceeded 2 billion. Tencent's cumulative number of users has surpassed the sum of the 3 major carriers.

Internet giant Tencent lives in every part of our lives, and as long as you are a Chinese netizen, you will definitely have to deal with it. According to incomplete statistics, 1 Tencent = 1 Bank of China = 2.4 China Merchants Bank = 3.9 Maotai = 5.5 Vanke. Tencent has its own currency and a nationwide media platform. Looking globally: 1 Tencent = 1 Facebook = 1.4 eBay. some say Tencent is rich as a nation, yet Ma has always emphasized that Tencent wants to be the water and electricity of the interwebs.

Besides that, Tencent has its own currency and a nationwide media platform. Looking around the world: 1 Tencent = 1 Facebook = 1.4 eBay. for Tencent is rich enough to rival this talk, Ma Huateng has just been emphasizing that Tencent wants to be made into water and electricity on the interweb. According to the latest information, Tencent's market value of hundreds of billions of U.S. dollars has exceeded the sum of dozens of Nasdaq-listed Chinese Internet companies such as Baidu, NetEase, Sina, Sohu, 360, Youku, Dangdang, Shanda, Giant, RenRen, Ctrip and many others, and Tencent's empire is really rich.

According to media reports, Tencent's QQ hasn't made any announcements since 2010, when the number of users passed 1 billion.

It's safe to say that every Internet user in China now can't live without Tencent's services.

QQ and WeChat have changed the communication habits of hundreds of millions of people, created a culture of the Internet era, and led to a new profit model. And when it comes to QQ and WeChat, we have to mention Tencent behind them, and when it comes to Tencent, we have to mention Tencent CEO Ma Huateng.

How did Ma Huateng establish the huge Internet empire that no one has ever seen before? The Queen's Legend I'll take you through Ma Huateng's entrepreneurial story, and how did he start with QQ, the little penguin that became the pivotal and huge business of today?

Ma Huateng was born on October 29, 1971 in Shantou City, Guangdong Province *** former Shantou Prefecture *** Chaonan District, Chengtian Town, Jiamei community home a village.

Internet player

Ma Huateng, who came to Shenzhen from Hainan with his parents in 1984, used to love astronomy, but that was a bit far away after all. When computers appeared in front of him, he had a new master in his life. In Shenzhen University to read computer science, Ma Huateng's computer level has impressed teachers and students, he is a variety of viruses, "nemesis", will provide a good solution for the school's PC maintenance, but also often do some of the hard disk lock mischief, so that the school room administrators can not laugh and cry.

Survival

After graduating from the University of Shenzhen in 1993, Ma Huateng entered Shenzhen Runxun and started working as a software engineer. 1997 was the first time that Ma Huateng got to know ICQ, an instant messenger developed by Israelis, and he felt that ICQ was a very good thing, and to what extent was it good?

Ma Huateng thinks, good enough to do the pager between PCs, to know which time, not to mention cell phones, that is the sign of the rich, if you can have a BB, hey, can also be quite broad, to pick up girlfriends certainly no problem. Ma felt that ICQ can provide instant information on the computer, but there is a big drawback, ICQ version does not have Chinese, it is very inconvenient to use.

So, Ma Huateng wanted to get a Chinese ICQ, and immediately called on a few friends to set up a company, modeled after ICQ to get a Chinese ICQ,

November 1998, Ma Huateng and his classmate Zhang Zhidong cooperated in Shenzhen, registered in Shenzhen Tencent Computer Systems Limited, and decided to develop a Chinese ICQ software. From then on, he embarked on a journey of entrepreneurship.

Almost sold

In early 1999, Tencent developed its first "Chinese-style" ICQ, Tencent's "QQ," which was well received by users. Of course, at the beginning, Tencent's life is very difficult, some time, QQ is similar to a mean means to steal people's space and bandwidth, no money to buy servers, and the market ICQ Chinese version of OICQ is particularly popular, the download of a lot of people, A.D. 2000, that's the winter of the OICQ is the Tencent's winter, the first network bubble bath swept through the entire Chinese Internet, our lovely Tencent can not be spared, the capital is not enough, the Tencent is the first time, and the Tencent is the first time, and the Tencent is the first time. The first Internet bubble swept through the entire Chinese Internet, and our lovely Tencent could not be spared, and capital and technology were the biggest problems for Tencent. "

The first is the lack of funds, the funds have the software and can not keep up.

When Ma Huateng was struggling for funds, he had the idea of selling QQ, and negotiated with four companies, all of which failed. In the second half of 1999, from the United States to China, the Internet began to heat up, inspired by his old friend Ding Lei's overseas financing, Ma Huateng took the version changed six times, more than 20 pages of the business plan to start looking for foreign venture capital, and finally came across IDG and Pacific Century CyberWorks (PCCW) digital, which gave QQ $ 2.2 million in investment. From then on, a new round of entrepreneurship began. As of September 2004, Tencent's QQ had 355 million registered users, 119 million active users, 7.3 million simultaneous QQ users, and 780,000 simultaneous QQ game users, making it China's No. 1 casual gaming portal.

Focused on doing things

Some people summarize the reason for Ma Huateng's success as too much luck. And Ma summed up that it was his focus on QQ that made him who he is today.

"He's a focused person," said the word "focused," which almost all industry partners use when referring to the 34-year-old boss. For the past five years, Tencent has been doing nothing but improving and standardizing its QQ service, making it the only company in China that focuses on instant messaging on the Internet.

Ma spends most of his time online, and he has only one purpose for being online: to find new business opportunities in the nooks and crannies of the Internet, and QQ Show is a piece of fat meat that he has found online. By chance, Ma Huateng found that South Korea had launched a service of dressing virtual images. Ma Huateng found this very interesting, and learned the South Korean set of things and moved it to QQ to promote and try it out. He also looked for some famous cell phone and clothing companies, such as Nokia and Nike and other internationally renowned companies, so that they put their latest products through the QQ show users to download. QQ show has these companies to provide clothing design, cell phones and other products, and soon became popular in the world of the Q family, and Tencent did not spend any "silver" for the QQ show of clothing and accessories. "

Marco Polo

Ma Huateng said, this piece of business growth is now very fast, more than 40% of users have tried to buy. Ma Huateng calculations, if each user is willing to spend 1 to 2 yuan, only QQ show income is unimaginable. Ma's unique vision has once again earned Tencent money, and in the first three quarters of 2004, Tencent made a profit of 328 million yuan.

Ma's business philosophy is: "Ask yourself three questions. This is a point from which would-be entrepreneurs may learn something.

One question: Are you good at this new field? Most of his competitors are interested in business, profit, and capital, but they may not be able to grasp the real needs of the customers; while Ma Huateng, with a kind of hazy but quite prescient understanding of the Internet market, has built up Teng's frame with almost paranoid interest and almost fervent passion for work, and has firmly adhered to the company's philosophy of putting technology at the core, focusing on technology development and quality improvement, which is of course a step ahead of the rivals.

The second question: If you don't do it, will users lose anything? The experience of being a softwares engineer makes Ma understand that the meaning of developing softwares lies in the practicality, not in the self-indulgence of the writers: "In fact, I'm just a person who loves the Internet life very much, and I know what the Internet fans need the most, so I develop the most useful things for myself and them, that's all."

Three questions: If you do, how much of a competitive advantage can you maintain in this new project?

In the second half of 1999, Tencent's Internet paging system market is getting bigger and bigger, and it's poking into a big bucket of gold and silver gas, however, and it's also facing a major choice: on the one hand, the paging industry is on the downhill slide; on the other hand, Tencent's QQ users have reached one million and are still growing rapidly. It is still growing rapidly. Earlier, QQ just as a by-product of the company's existence, Ma Huateng QQ contains a huge market value and not enough awareness. Moreover, he was not sure how much of a competitive advantage he could maintain, either technically or financially. At that time, Tencent adopted a three-pronged strategy: - Continue to consolidate the traditional Internet service. Tencent's strategy at the time was a "three-pronged approach": - on the one hand, it continued to consolidate the large profits generated by its traditional Internet paging system; on the other hand, it focused its efforts on improving QQ's functionality and developing new versions; and on the other hand, it looked for support from venture capital. Such a strategy has proved to be correct.

Ten years of entrepreneurship ***

"We are not short of users who come in, and retaining users through excellent experience is our focus, and word of mouth can be accumulated through excellent product experience" is what Ma Huateng said to employees attending the training during Tencent's internal training.

From QQ, a must-have for Chinese netizens, to QQ mailbox, a five-star product, to WeChat, which is now giving the three major mobile operators a headache, most of Tencent's products have a very high degree of user bonding, which can be achieved, and Ma himself has never left the network, and he is very familiar with Tencent's products and those of its competitors. Within Tencent, product managers regard him as a rare product evaluator, and believe that he has done so many excellent products, if he can give his own product suggestions, it is very helpful.

This decade-long *** has also had an impact on China's entrepreneurial culture. China is never short of ***, not short of bravado, not short of overnight success stories, but, always in the persistent persistence of the plow, is very rare.

Ma Huateng later said that his success has a certain amount of luck, in fact, people who know him understand that it is "pragmatic + focus + entrepreneurial enthusiasm," prompting him to have today's achievements. The road to success will not always be smooth, stick to the plow, keep the cause *** will certainly help you climb to the top of the success.

With a dream that requires perseverance, keep up the good work, guys!

Tencent's structure

Corporate Development Group (CDG) ***CDG***: As the company's new business incubation and professional support platform, CDG is responsible for the expansion of key areas including finance, payment, and advertisements, and also provides professional support in strategy, investment, and PR marketing for the company's major businesses.

Interactive Entertainment Group***IEG***: Responsible for the operation and development of the Company's interactive entertainment business, it creates diversified, high-quality interactive entertainment content products, including games, literature, cartoons, movies and TVs, and helps the Company achieve a leading position in the global interactive entertainment field.

Mobile Internet Business Group***MIG***: Responsible for the operation and development of the Company's mobile Internet, security and tools platform business, and the creation of a number of mobile platform products, such as App Store, QQ Browser, Tencent Mobile Butler, Tencent PC Butler, etc., which have helped the Company achieve a leading position in the mobile Internet field.

Online Media Group***OMG***: Responsible for the operation and development of the Company's online media business, relying on core products such as Tencent.com, Tencent Vision and Tencent News Client to help the Company create a new ecosystem of higher quality content production.

Social Network Business Group***SNG***: Responsible for building a social platform based on QQ and Qzone, providing users with integrated instant messaging and social networks***, expanding innovative value-added services, and promoting cloud platform business to create more value for users and partners.

Technology Engineering Group***TEG***: Responsible for providing technical and operational platform support for the company's internal and business groups, providing customer service for users of all products, and responsible for R&D management and data center construction and operation.

WeChat Business Group***WXG***: Responsible for WeChat's basic platform, WeChat's open platform, WeChat's extended business development such as WeChat's payment expansion and O2O, as well as product development and operation of WeChat's mailboxes and WeChat for enterprises.

Tencent's tools

QQ Browser***What I want now***: QQ Browser supports users of different terminals to access the Internet quickly, and the mobile browser's self-developed X5 core is an industry leader in terms of speed, traffic saving and stability, with comprehensive functions to meet users' different needs.

Tencent Mobile Phone Manager***Play cool, rely on it***: Tencent Mobile Phone Manager is a cell phone security and management softwares produced by Tencent covering the three major intelligent platforms, and is currently ranked first in the market according to the number of users per month. Adhering to the concept of "cell phone security management pioneer", in the provision of virus detection, nuisance blocking and other security protection on the basis of more cell phone anti-theft, privacy protection and other functions. It also provides convenient cell phone acceleration, traffic monitoring and other management functions. It provides all-around security escort and attentive management for smartphone terminals.

Tencent PC Butler: Tencent PC Butler is the first free Internet security software in China that integrates "anti-virus + management" 2-in-1 functions, including "anti-virus, real-time protection, vulnerability repair, system cleanup, computer acceleration, and software management". It has won professional recognition from internationally renowned authorities such as AVC, VB100 and West Coast. Butler continues to enhance its technology and strengthen its functions and services, striving to become a professional free security software that users can trust the most.

Tencent Maps*** embraces the dream of exploration***: China's focused digital map content, navigation and location services solutions provider, with an average daily positioning of 35 billion times.

QQ Mailbox***You can discover more***: As the basic product of the Internet platform service, QQ Mailbox has many special features, such as instant reminder of incoming mails, reading space, 1G super-large attachments, and audio-visual mails.