What are the advantages of social media?

The average advertising space on community environmental protection billboards is less than 10 yuan per day, which is the lowest cost per thousand people in ordinary outdoor advertising media. Enterprises can complete the longest advertising cycle with lower cost. The community service bulletin board is generally used to post relevant notices and carry out various public welfare publicity in the community management part, which is highly accepted by residents. Therefore, enterprises can gain a good social image and brand reputation while placing commercial advertisements. In terms of economic effect, through short-term and long-term advertising and induction, it will naturally attract some consumer groups, gain a certain market share and bring profits to enterprises. More importantly, it stabilizes most potential consumers, thus achieving the most basic and important effect of advertising-economic effect.

From the perspective of social effect, it is located in community public welfare publicity activities, supporting the construction of community civilization and promoting the construction of a harmonious society. For example, the 96 156 community service bulletin board in Beijing is mainly used to publicize the community service projects launched by the relevant departments of the municipal government and regularly publish some public welfare information. These characteristics help to close the distance between consumers and enterprises and products, cultivate consumers' trust and goodwill towards products, and establish a good brand image and corporate image.