Traditional Culture Encyclopedia - Traditional customs - What is mass media? What is mass media?
What is mass media? What is mass media?
2. Mass media is the medium between professional communicators and the public in the process of information dissemination. Refers to the mechanical and communication organizations and groups that copy and transmit information, as well as their publications, movies, TV and radio programs.
3. Mass media has five functions, namely, propaganda function, news dissemination function, public opinion supervision function, practice function and cultural accumulation function.
4. Mainly divided into two categories: printing and electronics. These two media have their own characteristics. Print mass media mainly include newspapers and magazines. Newspapers have a large circulation, which is the printed mass media with the largest audience and the preferred communication tool for enterprises. Therefore, newspapers have many advantages.
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