SAIC Audi A7L: High-quality travel life, starting from safety and health.

In the past three years, a sudden epidemic has brought great uncertainty to people's lives, and many people's life concepts and even lifestyles have changed:

Some people fall in love with camping, go into the mountains to breathe pure air and feel the warm sunshine in spring on weekends; Some people cherish the opportunity to go downstairs for a walk every time, and narrow the distance they were unfamiliar with when chatting with their neighbors about buying and hoarding goods; And those young people from nine to six are turning on their mobile phones to broadcast live, sweating like rain with the rhythm of the fitness anchor and feeling the speed of their heartbeat. ...

At the moment full of health anxiety and pressure, whether it is going into nature or relying on exercise, it is the ultimate goal that people want to achieve to achieve a relatively healthy and stable organic state.

In this context, people's travel tools should also be healthy enough. As the "second hometown", the safety and health of automobile environment has become the focus of consumers' attention. What should a healthy car look like? We should not only protect consumers' health in related manufacturing processes and materials, but also respond to consumers' spiritual demands in the process of accompanying consumers. SAIC Audi A7L is undoubtedly such a "five-star health car".

At the recent 5th China Automotive Environment and Health Summit Forum, SAIC Audi A7L was awarded the title of "Five-Star Healthy Car" by China Automotive Engineering Research Institute, and was personally awarded the prize by Zhong Nanshan, an academician of China Academy of Engineering. The achievements in the healthy manufacture and use of automobiles have aroused widespread concern in the industry.

In the post-epidemic era, cars should be healthy enough.

After the epidemic, more people realized the importance of good health. Choosing a good car with a healthy cockpit to escort our trip is the greatest responsibility for ourselves and our family.

"Nothing is better than health." Economist Ren Zeping predicted in his personal annual speech that in the post-epidemic era, one of the directions of consumption upgrading is health; Luo Zhenyu, the founder of App, also said in his New Year speech: "Improving self-protection ability is the key." Ren Zeping even judged in his annual speech that the era of self-care for the whole people is coming.

How should a healthy car protect itself? Maybe you can get a glimpse from SAIC Audi A7L.

Take the volatiles in the car as an example. What are the volatile organic compounds (VOC) and odor intensity in the car? (VOI) has always been the "culprit" of carcinogenesis or mutation, but they are often colorless and tasteless, and it is difficult for people to detect them. In order to reduce the harm of such toxic and harmful substances to human body, Audi A7L strictly controls raw materials at the beginning of production to avoid such problems from the source.

Specifically, before leaving the factory, all parts of Audi A7L have been tested for nearly 1400 kinds of harmful substances according to national standards and EU CLP regulations, and as the most important interior, additional "sauna room" technology will be carried out to accelerate the emission of VOC substances by using high temperature.

Audi A7L specially selects water-based adhesive or hot melt adhesive without organic solvent for all kinds of adhesives that must be used in interior decoration, which can reduce the concentration of VOC substances by more than 80%. Only by strict management from the source of production can we build a real five-star healthy car, and it will take months to breathe normally without a new car.

The inner cockpit is our closest place to the car every day. It should not be overlooked that most common soft interior materials are made of polyurethane and polyether, and in order to prevent aging, some manufacturers also use a large number of antioxidants and anti-tarnishing agents, which often lead to the volatilization of harmful substances, and even greatly increase the risk of allergens, posing a threat to people with sensitive skin.

From the standpoint of users, SAIC Audi's production personnel select natural vegetable tanning agents to make leather smell natural and fresh, effectively reduce allergenic components, restore the texture of pure high-grade leather, and bring users a comfortable and comfortable car experience.

As for the air inside the car, the negative ion air purification air conditioning system equipped by SAIC Audi A7L has a fragrance system, which has three layers of filtration protection, and can achieve 99% filtration performance for particles, pollen and influenza virus with a diameter of more than 0.5 micron. Even if the smog outside the car is serious, the air inside the car can be kept as fresh as being in a forest oxygen bar, and bid farewell to "breathing assassins" such as PM2.5 particles and pollen.

Invisible luxury, improve the quality of life standards.

But SAIC Audi A7L did more than that.

With the post-90 s and post-00 s becoming the main consumers, their pursuit of high-quality life is stronger, their spending power is stronger, and they are willing to pay for the experience that can improve their quality of life.

SAIC- Audi A7L just saw this, and more innovative technologies were used to meet the new needs of young consumers.

For example, in terms of driving experience, SAIC Audi A7L has the only high-end equipment such as dynamic all-wheel steering system and air suspension. In addition to experiencing the intense driving experience of adrenaline soaring, you can also calmly face complex road conditions and ensure a comfortable ride.

For another example, the frameless door of Audi A7L is not only handsome enough, but also SAIC Audi ensures a quiet and comfortable ride experience by adopting advanced hydraulic suspension and aviation-grade ultra-quiet frameless electric suction door, a large area of shockproof material in the door and a large area of soundproof cotton lining in the door panel.

This is exactly what SAIC Audi is good at-adding in "invisible places" to bring real high-end quality. As you can imagine, the central armrest in the rear seat of Audi A7L is actually equipped with a hydraulic connecting rod, so that the closing action has its own damping. This full attention to detail experience is the secret of Audi A7L to ensure elegance and propriety at all times.

Not only that, in SAIC Audi's view, technological innovation is of course very important. Protecting users' safety and health is also one of the ultimate goals of brand development, and it is also the key link to practice the values of "new luxury goods".

There are often some invisible and intangible health hazards in automobile environment, and automobile electromagnetic radiation (EMR) is one of them. In the design idea of SAIC Audi, in addition to paying full attention to internet technology, R&D personnel also pay attention to the management of radiation sources, and strictly carry out multiple rounds of EMR tests to control the electromagnetic radiation level in the car within the most stringent grade range of C-AHI evaluation standard.

In terms of active and passive safety, SAIC Audi A7L always insists on high requirements. In the crash test of China Insurance Research Institute, A7L got G (excellent) rating in "in-vehicle occupant", "out-of-vehicle layman" and "auxiliary safety".

In SAIC Audi's view, keeping pace with the times in the visible places reflects the creativity of the brand, while working hard in the invisible places truly represents the sincerity, responsibility and "big factory thinking" of the brand. Not only the manufacturing technology related to healthy cars, SAIC Audi A7L is also committed to meeting the demands of young high-consumption people-not only pursuing quality life, but also paying more attention to relaxing and enjoying a better life.

In the long run, the enthusiasm, trust and desire of this generation of young people will be injected into the brand development path of SAIC Audi and form positive feedback.

Different from the luxury brands in our traditional cognition, SAIC Audi, as a latecomer, will be younger, more personalized, more scientific and more emphasis on user experience. When young people become the main body of new consumption power, SAIC Audi will also grow with them.

After all, our pursuit for a better quality of life is endless. Only by paying attention to every detail of life, understanding every individual's needs, and turning these insights and discoveries into opportunities to create a better quality of life can we better respond to users' expectations, which is also the greatest significance of the birth of Audi A7L.

Zhongshu

In this era when the epidemic changes consumption habits, the strategic thinking of automobile manufacturers to win the market may have to be changed. In the past, the idea of exchanging "car tactics" for the growth of users, or rushing into the new blue ocean to seek increment, is no longer feasible. We might as well learn from SAIC Audi A7L, how to slow down carefully, listen to what users really need and impress consumers with more exquisite innovation.

We should know that young new needs are always worthy of attention, and the ultimate destination of any scientific and technological progress will eventually return to the real needs of users. SAIC Audi has taken the lead.

This article comes from Zhong Shujia, the author of Easy Car Number, and the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.