Mid-Autumn Festival moon cake activity planning program

Mid-Autumn Festival mooncake activity planning program 5

Mid-Autumn Festival is coming soon, for people this is a festival worth celebrating, not only have the holiday and mooncake company, all walks of life will also organize a variety of activities to celebrate.2022 Mid-Autumn Festival theme activity program planning what do you know? The following is I bring you the Mid-Autumn Festival moon cake activity planning program 5, for your reference!

Mid-Autumn Festival Mooncake Activity Planning Program Part 1

The annual Mid-Autumn Festival will come again, every year to do a good job of the Mid-Autumn Festival activities are extremely important, which is related to the company's sales and fame, this activity, we can call the iron hot, in the sale of mooncakes at the same time to improve the visibility of our company.

First, the activity background

With the arrival of the Mid-Autumn Festival, the traditional Chinese festival, many businesses aiming at the Mid-Autumn Festival business opportunities, around the moon cakes and other Mid-Autumn Festival gifts to do the article. We are based on the "____" the leading confectionery enterprises, seize the Mid-Autumn Festival this favorable opportunity, trying to achieve the development of new forms of brand moon cake promotion, the development of this promotional planning and design.

Second, the promotional objectives

1, the consumption of mid-autumn moon cakes to drive the sales of the store, the image of the store to activate the sales of moon cakes.

Reunion moon, reunion love, "___ moon cake" sent home.

2, through the Mid-Autumn Ambassador gift-giving good words and deeds to infect customers, enhance the corporate image.

3. Provide convenience for customers and attract more customer base.

4, to convey emotions for customers.

5. Increase the competitive means of enterprises and make differences.

Third, the commodity promotion environment analysis

(a) Macro market factors have a great influence on the enterprise, and this influence factors can not be controlled by the enterprise. Enterprises can only study the macro-environment and its changes, looking for opportunities in their favor, in order to occupy the market and obtain greater economic benefits.

Macro-environmental factors are:

1, demographic factors: Mid-Autumn Festival, family reunion, consumers are more concentrated, conducive to the promotion of goods.

2, economic factors: the time of the financial crisis, to stimulate domestic demand, stimulate consumption.

3, social and natural factors: the Chinese people attach importance to this traditional festival, driven by the cultural flavor, but also set off a consumer storm.

(2) "The customer is God", only our promotional products to meet the needs of consumers, to win the trust of consumers, in order to Mid-Autumn Festival, family reunion, "____ mooncake" to bring you happiness and contentment.

1, consumer behavior and psychology: the Mid-Autumn Festival times think of relatives; family reunion over the Mid-Autumn Festival. Mid-autumn gift-giving, relatives and friends visit and other consumer behavior, consumers in the consumption process for product selection has its own psychology, promotions to seize the consumer psychology of reasonable promotions

2, the consumer needs the level of service: in the relatively competitive mid-autumn mooncake market, the consumer pursuit of good quality products at low prices,____ mooncake the old has a variety of market advantages. Meet the need to improve the level of service.

3, consumer purchasing power analysis: consumers seek to meet their needs and inexpensive goods, we promote based on low price, high quality, really bring benefits to customers, but also adapted to the customer's purchasing power.

4, consumer spending environment analysis: consumers in the many moon cake promotions, the choice of a large margin, we will limit the promotional process to improve the promotional environment, improve the quality of service, is the consumer in the promotion of a real win-win situation.

(c) The modern society is a competitive society, "Mid-Autumn Festival moon cake" competition will be more intense, only to defeat the competitors, in order to make our "____ moon cake" have a greater sales volume, to obtain greater profits.

1, the competitor's strategy: in the same period, the use of a variety of ways to promote, such as shopping malls, supermarkets, promotions, and other products tied together in the promotion.

2, the competitor's goal: to further expand the brand effect and increase sales profits.

3, the competitor's advantages and disadvantages: the advantage is to expand a wide range; disadvantage is a single means, high cost, transportation inconvenience.

4, the competitor's response mode: there is a complete service organization, the departments effectively cooperate, can meet the needs of consumers in a timely manner, to accept consumer feedback.

(D) internal environment analysis

1, resources: can contact with manufacturers in a timely manner of the source of goods, will not cause the accumulation of goods or off-sale.

2, competitiveness: high quality and low price: easy transportation: strong teamwork, diversified means of service.

3, logistics output input: easy transportation, basic "zero inventory.

4, production operations: assembly line operation, quality assurance, efficient production.

Fourth, advertising analysis

1, advertising objectives: through large-scale advertising, to achieve the realization of promotional activities and extensive.

2, advertising costs: 1000 yuan

3, advertising message: publicize the brand, improve the influence, expand sales channels, increase sales.

4, advertising media: newspapers and leaflets

5, advertising effect evaluation: to achieve the purpose of promotion during the festival, in the hearts of consumers to establish ____ brand awareness; to further publicize ____ old corporate culture!

V. Activities

1, time: ___ the day before the Mid-Autumn Festival

2, location: activities are limited to the city of Huizhou

3, the activities of the preparation: to arrange for a certain amount of transport trucks with the "Mid-Autumn Festival Ambassadors".

2, the driver must be familiar with urban driving routes, the requirements to minimize the time consumption in the delivery process, improve the efficiency of delivery.

3. The "Mid-Autumn Ambassadors" will be educated on language and movement, and learn how to deal with problems.

4. Improve the selling price of mooncakes to maximize the overall profit.

5, contact card dealers, buy a certain number of beautiful cards, according to the object of the gift of different cards can be categorized, such as: Valentine's card, loved ones card, friend card, and so on.

6, the activities of the promotion: in the activities of the implementation of a week or so before the posters in the mall to publicize the activities, but also through the newspaper, radio and other ways to strengthen the breadth of publicity.

But to carry out a certain costing can be implemented. Publicity should try to achieve a simple and easy to understand language, and the need for special circumstances necessary to explain.

Six, notes

1, the customer to buy gifts according to their requirements for packaging, and ask and register the request for delivery of the detailed address and delivery time period, to allow customers to provide their contact phone number and the recipient's contact phone number to facilitate the gift can be contacted when there are special circumstances.

2, "Mid-Autumn Ambassador" of the words and deeds on behalf of the honor of the mall, must be "ambassadors" for strict selection, image and language affinity must be good, and for the possible problems must be on the The "ambassadors" must be educated about the problems that may be encountered.

3, in order to avoid some problems, the delivery of this activity can only be limited to the mid-autumn gifts, can not involve cash, in the packaging must be checked on the gift, there can not be cash.

4, due to the possibility of customer refusal, etc., in the event of publicity should be explained, and explain that the occurrence of this situation shopping malls to return the original gift contact with the customer.

5, there is a refusal to accept or the customer is not in the case, the "ambassador" must contact the person in charge of the shopping mall as soon as possible, informed of the situation to continue with the next task, by the mall staff to contact the customer or the recipient of the gift to inquire about the solution.

6, the gift must be sent to the mall for the products purchased, the buyer must leave a real contact number and name, such as the number left in error caused by the return of the goods can not be returned to the mall after 7 days have the right to deal with this point should be in the publicity or activities carried out to explain.

7, the card in the self-written gift is the customer for the recipient of the most sincere wishes, is the emotion of the frank disclosure, so the selection of the card must focus on the appearance of its fine and inside the text of the connotation.

If the price of moon cakes to adjust, the card can also be changed to calendars, etc., of course, there should be a mall about the introduction of it. Do publicity.

Mid-Autumn Festival mooncake activity planning program 2

First, the name of the event

The reunion of the celebration of the Mid-Autumn Festival, the baby's hands to do the mooncake

Second, the activity time

X__ X, Saturday, X__, 9:30 a.m.

Third, the event location

Broad City, the North Yatai Street and the east of the Tianguang Road, the Mai brown bakery

Fourth, the event location

The North Yatai Street and East Tianguang Road, McBean baking workshop

The event is held in the city of Guangcheng.

Fourth, the event preparation

McFeely - the event venue, guidance operators, diy mooncake raw materials, small gifts, boxes, whether to buy mooncakes or other food in the store to enjoy the discount on the same day.

Rituals - activity sign-in book, pens, balloons, hula hoops 10, a red ribbon, Christmas tree 2, a number of paper moons, a number of strings, baskets 2, audio equipment.

V. Activity costs

No other charges other than the cost of raw materials for moon cakes, moon cakes are 8 yuan each

VI. Registration

Online registration / telephone registration / directly to the kindergarten or store registration can be

Requirements:

1, leave the baby's basic information (baby's name, date of birth, contact information, the number of people who came to the scene)

2, the number of moon cakes to be made / unit: block

3, registration directly after the payment of the activity raw material fees, where the registration is not paid raw material fees for the registration is invalid

VII. Payment and contact information

Alipay payment / Diamond Rituals Kindergarten Little Sun Early Childhood Education Center to pay cash,

Address: Kuancheng District, the North Yatai Street and the first Kuangjie intersection of 1598--8, Diamond Rituals Kindergarten Little Sun Early Childhood Education Center, Diamond Rituals Kindergarten Little Sun Early Childhood Education Center. 1598 - No. 8, Diamond Lidu neighborhood a18 building

Phone:

Eight, the activities of the process:

1, the introduction of the Mid-Autumn Festival, the origins of the moon cakes

August 15 on the lunar calendar, is the traditional Mid-Autumn Festival in our country, is also China's second-largest traditional festivals only after the Spring Festival . The fifteenth day of the eighth month falls in the middle of the fall, so it is called the Mid-Autumn Festival.

Another theory of the origin of the Mid-Autumn Festival is that the 15th day of the 8th month of the lunar calendar coincides with the ripening of rice, and families worshiped the god of the land. The Mid-Autumn Festival may be a remnant of the Autumn Report.

The legend of the Mid-Autumn Festival is very rich, Chang'e runs to the moon, Wu Gang fells the laurel, the Jade Rabbit pounded medicine and other myths are widely circulated.

During the Mid-Autumn Festival, there are fewer clouds and fog, and the moonlight is bright and clear. In addition to holding a series of activities such as enjoying the moon, sacrificing to the moon, eating mooncakes and wishing for a reunion, there are also some places where there is a dance of grass dragons, laying pagodas, and other activities. In addition to mooncakes, a variety of seasonal fresh fruit and dried fruit is also the Mid-Autumn Festival night food.

A long, long, long time ago, moon cakes appeared in our country. The origin of the name "mooncake", it is said, is in one year in the Mid-Autumn Festival, Emperor Xuanzong of Tang and Yang Guifei to enjoy the moon to eat hu cake (hu cake, mooncake, "used to be"), Emperor Xuanzong smacked the "Hu cake" Not good to hear, and the jade appearance of the red lips of Yang Guifei looking up at the moon, thoughts welling up, out of the mouth and the word "mooncake". Since then, the "moon cake" will replace the "Hu cake" in folklore.

Another theory of the origin of the moon cake is rumored to have begun in the Yuan Dynasty. According to legend, Zhu Yuanzhang is the note hidden in the cake to notify the news of the uprising of the various good men, and achieved success, Zhu Yuanzhang was so happy that he hastily passed down the word of command, in the coming Mid-Autumn Festival, so that all the soldiers and the people with the people, and will be the year of the uprising in order to secretly pass the message of the "moon cake," as a festive cakes rewarded the ministers. Since then, the "moon cake" production more and more fine, more varieties, as large as a disk, become a gift of goodies. After the Mid-Autumn Festival to eat the custom of moon cakes will be spread in folklore. Mooncakes we are see more, eat more, this professional practice I'm afraid that not many people know it

Mid-Autumn Festival is coming, today let our parents take the baby to experience a special mooncake diy journey it!

2, please staff to guide the baby parents to visit the pre-preparation procedures to do the moon cakes

3, do the moon cakes began

(1), in the staff under the guidance of the beginning of the number of moon cakes according to their own reported to do the moon cakes (personnel requirements, each group of families, a baby, a parent accompanied by the rest of the counterparts of the parents in the side of the watch)

(2), after the good Unified into the oven for baking

(3), waiting for the moon cakes out of the oven

4, parent-child games

(1), caterpillar

Preparation: 10 small hula hoops, **** 5 groups, each group of 3 people, hula hoops 2

Rule: each family sent a child and two adults, three people lined up in a column, the first circle set in the front Two people, the second circle set in the back of two people, than which group ran through the prescribed route, in order to increase the difficulty, the route can be set up on a log bridge, caves and other obstacles.

(2), pick the moon

Preparation: a number of paper moon, a number of string, Christmas tree 2, hula hoops 10

Rules: divided into two groups, each group of five families, in the form of relay through the obstacles, the parents picked up the baby hanging in the tree moon return to the starting point on the inside of the group's baskets to see which group to pick the most of the moon for the win.

(3), the moon moon where to run

Preparation: a red ribbon, a yellow balloon,

Rules: all the families divided into two groups, pick up the baby stood on both sides of the ribbon, the teacher threw up the yellow balloon to the sky, the parents of the baby's body with any part of the body to touch the balloon, if the balloon fell on the ground on which side, the group will lose.

5, the moon cake out of the packaging

If you want to make this special handmade moon cake as a gift, McFeely Bakery Workshop thoughtfully prepared for you to choose the gift box packaging gift box (packaging another cost)

Mid-Autumn Festival Moon Cake Activity Planning Program Part 3

Goal:

1, to understand the origins of the Mid-Autumn Festival, and to know the basic cultural practices.

2, by observing and recording the changes of the moon, know the relationship between the festival and the moon, and arouse children's interest in astronomical phenomena.

3. Through a variety of moon cakes, children can develop an understanding of the concept of number, cognition and the classification and comparison of figures.

4, through the collection of information, narration, the development of children's oral expression skills.

5. Create children's songs about the moon and mooncakes, and enjoy and perform related songs.

6. Exercise hands-on ability.

Activity 1: The changing moon

Activity process:

1. Starting from the first day of the eighth month of the lunar calendar, the children were asked to observe and record the moon together with their parents at home, and the children recorded the moon in the form of drawings and narrated their own discoveries, while the parents recorded the moon in writing. The next morning after coming to the park, tell each other about their observations.

2. After the fifteenth day, bring your records to kindergarten, hang them in a designated place, look at each other, and look for the pattern of the moon's changes.

3. Starting from the sixteenth, after observing at night, come to the kindergarten in the morning and record your observations and tell each other about them.

4, adhere to the record a month later, guide the children to summarize, express the law of change of the moon, stimulate children's interest in scientific phenomena.

Activity Reflection:

Parents' sense of cooperation needs to be improved, only a few children such as Jin Chun, Zheng Yang, etc. recorded very complete, very carefully, the other children's records of some of the only adult text, the child is just to tell the story, the participation of the senses is too little; and a part of the parents may feel that this is the development of the child is not important, so the child asked for it, and did not take the initiative to cooperate with the child, did not observe the moon with the child, so when the teacher was not able to see the moon, the children did not have the opportunity to see the moon. The child together to observe the moon, so when the teacher asked him to tell the discovery, the child can do nothing. The parents' concepts of education have changed.

Activity 2: making mooncakes (parent-child activities)

Activity requirements:

1, in the activities, parents let go of the child to do, parents only play a role in helping to guide.

2, into the activity room, to whisper, in order not to affect others as a principle.

3. After the activity, organize all the things and return them to their original places.

4. Prepare the materials for making mooncakes (rolling pin, panel, mold, mooncake filling), and prepare oil and water uniformly.

Activity process:

1, children and parents make moon cakes together.

2. Put the finished mooncakes into the oven.

3, outdoor traditional games - plastering, cutting watermelon, *** with the participation.

4, indoor games - grab chairs, parents and children play separately.

5. Tasting mooncakes.

Extension activities:

After the fifteenth, you can bring the mooncake boxes to the kindergarten, held a mooncake packaging exhibition, visit and appreciate the beautiful packaging; design and production of packaging containers, give full play to the imagination and creativity of young children, and the perception of beauty, understanding and expression.

Mid-Autumn Festival mooncake activity planning program 4

In order to celebrate the arrival of this festival, my mall decided to carry out a promotional campaign to enhance sales while expanding the reputation of this activity is as follows:

A promotional purpose

Mid-Autumn Festival mooncake consumption to drive the sales of the store to activate the image of the store mooncake sales are expected to average daily sales during the promotion period to increase 10% -20%

The average daily sales in the promotional period to increase the sales of mooncakes. 20%

Second, the content of the promotion

1, buy Mid-Autumn Mooncake free Coca-Cola

Buy more than 90 yuan Mid-Autumn Mooncake to send 355ML Coca-Cola 2 (valued at 3.6 yuan)

Buy more than 200 yuan Mid-Autumn Mooncake to send 1250ML Coca-Cola 2 bottles (valued at 9.2 yuan)

Buy more than 300 yuan mid-autumn moon cake to send 20__ML Coca-Cola 2 bottles (worth 13,6 yuan)

2, gift baskets: respectively, 298 yuan, 198 yuan, 98 yuan three grades

298 yuan hamper: ___ cigarettes + ___ Luckys + 80 yuan worth of mid-autumn moon cake + ____

198 yuan hamper: ___ cigarettes + ___ dry red + worth 60 yuan mid-autumn mooncake + ____

98 yuan gift basket: value of 40 yuan mid-autumn mooncake + 20 yuan tea + California prunes

3, in the promotional period (___ -- ___) in the store where the purchase of 300 yuan will be entitled to a box of exquisite mooncakes (value of 20 yuan / box)

Three, Integration of promotions

1, the media

In the music traffic channel every other day scrolling promotional ads ___-___ broadcast 16 times a day 15 seconds / time

2, shopping guide

In the ___ - ___ "shopping guide"

In the "shopping guide", "shopping guide", "shopping guide", "shopping guide", "shopping guide", "shopping guide", "shopping guide" and so on. "Shopping Guide" on the active launch of various types of promotional information

3, in-store radio

From the opening of the store in the morning to closing every two hours to broadcast the relevant promotional information broadcast

4, store layout

(1) off-site

a, in the free shipping cabinet above the production of Mid-Autumn Festival publicity;

b, in the protection racks on the wall columns for packaging paste some festive color pages to create momentum;

c, in the plaza may hang balloons to pull the vertical banners;

d, in the entrance to the hanging of the "___ Shopping Plaza Jubilee Mid-Autumn Festival" banner

(2) field

(2) in-field

a, in the main channel ramp wall with self-stickers and other decorations to enhance the festive atmosphere;

b, the entire store hanging over the flag provided by Coca-Cola;

c, in the background of the mooncake area and the two columns on the cloth "___ month to send a good gift" publicity; both sides of the stickers with Coca-Cola promotional propaganda;

d, the mooncake area in the background and two columns on the cloth "___ month to send a good gift" publicity;

d, moon cake area over the hanging red lanterns

5, other support

Health care products for the 15% special sales

Groups purchasing more than 3,000 yuan or the number of moon cakes purchased up to 20 boxes can enjoy free delivery

Mid-Autumn Festival moon cake activity planning program 5

First, the theme of the activity:

You and I participate, *** build green! Mid-Autumn Festival

Second, the purpose of the activity:

Through the recycling of the members of the home mooncake boxes, advocating environmental protection, saving resources, the received mooncake boxes to the volunteer team, the money exchanged for the charity. Its moral value far exceeds the monetary value of the mooncake boxes, and it is of great significance for the players to develop the excellent character of thriftiness and diligence from childhood. At the same time, this is also an effective environmental education, so that the players know that the mooncake box can be recycled through the processing, reduce environmental pollution, develop good habits of hygiene, thrift and frugality, and guide the players to recognize the interdependence between the individual, the community and the nature, and to develop emotions, attitudes and values that are beneficial to the environment.

Third, the activity time:

September 15-19

a) Recycling time: September 15-19

b) Recycling delivery: September 22

Fourth, the activities of the location:

Kanguangyi school team room

Fifth, the content of the activity:

After the Mid-Autumn Festival, a large-scale recycling of mooncake boxes activities. After the Mid-Autumn Festival, a large-scale recycling mooncake box activities, our school members home after the festival existing mooncake box recovery, recycling and reuse.

Six, the activities required

1, the squadron unified on September 11, held a theme team meeting, publicize the significance of the mooncake box recycling activities, to enhance the knowledge of environmental protection, to encourage students to participate in this meaningful activities, do not form a comparison, to cultivate a sense of environmental protection from a young age, as far as possible, not used at home mooncake box to the school recycling.

2, the production of exhibition boards, posters, blackboards, etc. to expand the publicity effect, to create a strong atmosphere, so that the whole recycling activities carried out more enthusiastic, to attract more students to participate.

3, each squadron will be recycled to the moon cake box focused on September 19 to the team room to the brigade counselor.