Traditional Culture Encyclopedia - Traditional customs - Internet Advertising Advantages

Internet Advertising Advantages

Internet advertising advantages of a wide range of dissemination, cost-effective, diversified forms of display and so on.

1, a wide range of dissemination

Internet advertising will not be limited by time and space, as long as the information released on the Internet, can be disseminated to all corners of the world, and have access to the Internet, any user in any location can browse the information at any time at will.

2, cost-effective

Compared with traditional advertising, the cost of online advertising is relatively low, the effect is better, more in line with the needs of various enterprises.

3, diversified forms of display

Traditional advertising is not only a single form of display, and at the same time, there are strict requirements and constraints on the content and form. Network advertising is not the same, the presentation of diversified forms, and can convey more information for users to understand, which is conducive to improving the conversion rate.

Internet advertising features:

1, rich forms of expression

The forms of expression are: banner ads, text link ads, e-mail advertising, sponsorships, ads combined with the content, interstitial ads (pop-up ads), RichMedia, other new types of ads, EDM direct investment, Targeted advertising.

2, advertisers have many categories

One of the most attractive forms of advertising is image-based streaming media advertising. The new form of advertising makes it convenient for companies to carry out immediate promotions and long-term brand-building planning.

3. Convenient billing

Through CPM billing and CPC billing, we can analyze in detail the scope of the audience and the effect of the advertisements, which is incomparable to the billing and evaluation of traditional media.