In what ways has o2o transformed the business model of pure online e-commerce?

1. For consumers, through the O20 business application platform, they can better understand the information of offline businesses, obtain richer service content information, and communicate with offline businesses in real time in a convenient and quick way. Through online booking, they can get more favorable sales prices based on facade and labor costs than offline.

2. For merchants, online marketing through O2O business application platform can help offline merchants better publicize and display details that cannot be displayed offline, attract more potential customers to shop, and effectively reduce their push costs. Through the online payment of customers, you can track every transaction and understand customers' preferences. Through the 020 business application platform, a large number of user consumption data can be obtained, and the number of user consumption can be known in the process of communication with users, effectively improving the stickiness to existing old customers. Obtaining an effective reservation through online payment on the O2O business application platform can help them arrange warehousing reasonably and effectively save inventory costs. In addition, attracting customers online through the O2O commercial application platform can effectively reduce the dependence of offline merchants on the location of shops and reduce operating costs such as rent.

3. For the operators of the O2O application platform itself, because the business running on the O2O application platform is usually closely related to people's daily life, it can attract a large number of highly sticky users through the benefits and convenience brought by the platform. Through offline merchants to provide effective promotion, according to the predetermined situation of consumers, to achieve measurable promotion effect, so as to attract a large number of offline merchants to join, and obtain huge advertising revenue. After obtaining a certain scale of users and offline merchants, it can also open up more profit models for O2O platform operators.