Why don't the media spread traditional culture nowadays? Since traditional culture is so hot. Why is it still imitated to imitate every day.

To put it simply, entertainment programs have no specific range of points, and can create any rendering to stimulate the audience's tastes and increase ratings.

The reason why traditional culture is called traditional is that it has a specific cultural practice, allusion. You can't create or interpret alternatively, so that the well-known cultural allusions will have no refreshing point of explosion, and can't stimulate the audience's desire to watch. And now people do not pay much attention to the so-called traditional culture, and in such a fast-food viewing habits, a traditional cultural production can only play a momentary effect, but can not be unlimited use.