What was the topic of the earliest radio talk show?

Since its appearance in the early 1990s, radio talk shows have become a popular form for the audience. In recent ten years, radio stations at all levels have launched various forms of radio talk shows, many of which have created listening miracles, and the topics involved have also become the main content of people's street talk, but most of the programs have been launched in a hurry and ended miserably. What should radio talk shows do to win their own development space?

Popular topics can attract people's attention

Nowadays, talk shows always want to talk about "national affairs", but they don't pay attention to the "small things" that ordinary people talk about in the street, citing them as talk capital. There are too many programs that always think about "educating people", too few easy exchanges, and too few ideological collisions; There are too many people who always want to sell "authoritative views" to the audience, and too few people can express their views and tolerate different voices.

The topic selection of talk shows should start from "small", and choose those topics that are news about people's livelihood and society and can arouse widespread concern and controversy. These "small" news are also big events.

Bao Junhao, the producer of "Press Room", once said: The bottleneck of talk show lies in the planning link, and the leading point of talk show is the topic selection, and planning is the source of vitality of talk show. However, the pressure of quantity affects the quality of planning. The pain we often face is that the quantity is done. In retrospect, the quality is difficult to guarantee.

Indeed, the problem of quantity restricts the talk show, and not every day there are good topics and topics to keep the audience full of enthusiasm for participation. However, after all, radio is more flexible than TV, and radio has an advantage that TV can't compare with, that is, series, so when we choose a topic, we don't need to consider new compelling topics every day. A good topic can be said in several different ways. I'm still unfinished today, so we can continue our discussion tomorrow, and we can completely continue our enthusiasm for two or three days. This requires us to analyze the participation of the project and analyze several angles to attract the attention of the audience. This will get twice the result with half the effort.

Must have a good planning team and excellent host.

First of all, we should have a good planning team.

Many talk shows are often ruined by an incompetent planner, because the planner often decides the choice of a topic according to his own interests, and at the same time, because of the limitation of understanding the problem, the topic appears narrow. So the planning team is very important. Let's brainstorm and analyze the focus of the audience. Only by paying attention to the interests of the audience can we attract more viewers.

Secondly, the quality of the host is very important.

In the national dialogues and talks, the hosts have also become "popular", but the personality hosts who can really integrate with the programs are still rare. Therefore, the key to the development of talk shows is to find a suitable host.

Talk show needs to attract the audience through the personality charm, talent, inner cultivation, language form and tension of the host. This requires the host not only to have profound cultural background and good political accomplishment, but also to have "humanistic feelings", a heartfelt respect and care for people. Wisdom and knowledge come from talent and learning accumulation, while "feelings" should be established from the depths of the soul.

Talk show needs the host to show his personal charm, be clear about likes and dislikes, be flesh and blood, be humorous and show his emotions clearly. Pay attention to guidance in the program, stand higher and see farther, face the audience objectively and sincerely, guide the audience from the perspective of socialist spiritual civilization, infiltrate the correct outlook on life and values into the program, and let the audience be inspired and educated.

A talk show host should be a topic guide and discussant, not a bystander. The host should have a clear point of view and position. This requires that the host should fully and seriously prepare his desk before making each program, including writing and "drafting with heart", and make preparations from the aspects of orientation, knowledge, social reality, program planning, structural transition, and questions, so that the host can fully guide and play in the program. When the host is alive, the program will naturally add "anger", the host is charming, and the program will naturally listen.

In addition, we should pay special attention to the rhythm in the operation of the program to make it easy. You should be able to deal with an emergency quickly and calmly.

Programs are also products, which need to be packaged and publicized.

A program is also a product, which needs packaging, publicity and promotion.

Packaging and publicity should start from the beginning of the program. Rolling broadcast in other program periods in the form of preview can effectively form an impression in the minds of the broadcast audience and strengthen it repeatedly; You can also cooperate with radio and television newspapers, or cooperate with local influential websites to preview the weighty programs of the day and invite viewers to listen. Interested listeners will also think ahead, so as to actively listen and participate in the topic.

Talk shows can also stimulate audience participation through material incentives. Not only can entertainment programs attract the audience's participation through material incentives, but also a slightly more serious talk show can adopt this method.

There is huge room for the development of talk shows, but mature mechanisms are still needed. At present, broadcasting is at a critical moment of reform, and people, machines, frequencies and programs are all being reformed. This is a systematic project, and it is expected that radio talk shows will get better and better.