Traditional Culture Encyclopedia - Traditional customs - How to transform attraction tourism into regional tourism with smart tourism?
How to transform attraction tourism into regional tourism with smart tourism?
Whole region tourism refers to a certain area, with tourism as the dominant industry, through the regional economic and social resources, especially tourism resources, related industries, ecological environment, public **** services, institutional mechanisms, policies and regulations, civilization quality, etc., to carry out a full range of systematic optimization and enhancement, to achieve the organic integration of regional resources, industrial integration and development, social **** construction **** enjoyment, to tourism industry. The new concept and model of coordinated regional development is to drive and promote the coordinated development of the economy and society.
From the attraction development mode to the whole region tourism mode, the tourism industry is facing system, product, industry, service and marketing multi-dimensional upgrade innovation. The newest addition to the list is the newest addition to the list, the newest addition to the list, the newest addition to the list.
1. Integrate the resources of the tourism industry and related industries, and strengthen the interrelationships between the tourism industry chain and various tourism organizations.
2. With the help of modern information and communication means, the full exchange and dissemination of tourism information can be realized, thus promoting the optimization of the relationship between various elements of the tourism industry.
1. Realize the diversification of tourists' services through the support of new technologies
That is, through the collection of all kinds of tourism information inside and outside the scenic area, provide tourists with diversified tourism information services; at the same time, through the integration of various channels, provide tourists with diversified services in six aspects: food, accommodation, travel, travel, purchase, entertainment, etc.
This is the first time that a tourists' service has been provided in the past few years.
For example, it provides tourists with online and offline self-service travel information query, ticket purchase, hotel booking, travel goods purchase and other services to realize self-service order and payment.
In airports, train stations, bus stations, and visitor distribution centers, intelligent tourism service experience centers are set up, using VR, AR and other technologies to provide tourists with immersive experiences. Through the development of tourism scenic area small program, so that tourists do not have to download that is used to go, which also has to provide tourists with scenic spots show, line navigation, electronic guide, scenic area around the query, the purchase of tickets, and other service functions.
2. Increase in traffic through precision marketing
In the face of fierce competition in the tourism market, with the help of big data to coordinate the online and offline resources, integration of telecom operators, Internet data, for the government, enterprises, to provide big data market analysis insights for tourism brands and products, big data precision marketing, communication and big data precision marketing effect tracking. The company's main goal is to provide the best platform for the industry's leading brands and products, as well as the most cost-effective and efficient way to deliver high quality products to their customers.
3. Driven by "Tourism + and Internet +"
The construction of the regional tourism destination, "Internet +" increases the depth and thickness. The "Tourism +" has expanded the breadth. From the perspective of "tourism +" the construction of the destination of the whole region tourism, it will increase the integration of tourism and agriculture, forestry, industry, trade, finance, culture, sports, medicine and other industries, the formation of integrated new capacity.
4. Through intelligent innovation, empowering business management refinement
Through the platform of big data statistics and intelligent analysis, for the scenic area business management personnel to provide a kind of intelligent, refined management aids; through the opening up of the information technology barriers of various functional departments, the establishment of the **** enjoyment, synergy, and linkage mechanism, for the scenic spot The management provides scientific decision-making basis and improves the ability to respond quickly to all kinds of emergencies.
5. Introducing professional scenic management services ppp system
PPP mode refers to the government and social capital cooperation, which is a project operation mode in public **** infrastructure.
In China, the government holds most of the scenic spots, but multiple government undertakings split the management, lack of visitor service management capacity, which requires the introduction of specialized scenic management services ppp system, the formation of effective ownership and operation of the right to separate the mechanism to improve the quality of scenic services, standardized management, which is an important way to promote the development of regional tourism.
01
"A map tour" tour guide interpretation cloud services - is based on cultural tourism, online voice interpretation services as the core function of the on-the-go tourism SAAS service platform. Based on the operation mode of scenic cultural tourism tour guide explanation, expanding the interactive function of tourists, driving the experiential scene consumption. The company's main goal is to provide the best possible service to its customers.
Overview:
Accurate audio tour of attractions based on location information, enhance the experience of the tour guide's audio content, with commentary, so that tourists have a clearer understanding of the attractions of the history of the cultural content
Support the scenic area
Hand drawn map display, and through the backend of the scene
Support the display of hand-drawn maps of scenic spots, and through the background of the series of attractions, planning the guide route.
Supporting the integration of scenic sites to generate the relationship between the entire site and the tenant, to build a municipal and provincial platform for the entire region;
Automatic push of coupons and merchants for tourists;
Automatic push of coupons and merchants for tourists;
Automatic push of coupons and merchants for tourists.
Automatic pushing of coupons for tourists, revitalization of destination resources, traffic transformation landing operation closed loop;
Establishment of cultural and creative content partnerships with Himalaya and other, to build the voice of the study of the audio content distribution model, provide tourists with more than one tour guide to explain the album selection, and the use of the SAAS cloud-based product operation service model,
These are the most important and most important of all. The company's business model is based on a cloud-based product and service model, with multiple parties involved in the process***.
02
Based on the two- and three-dimensional technology to build the scenic area operation dynamic visualization control system, with passenger flow detection, visitor distribution, real-time data display, personnel and vehicle location positioning, real-time monitoring and scheduling, event warning prompts, lot IOT equipment status and control and a number of data management monitoring capabilities.
Hengtong Network Intelligence, as a leading integrated service provider of regional tourism, has industry-leading solutions and continues to refine its product development technology, and is committed to providing scenic spots, governments, and the cultural and tourism industry with intelligent tourism informatization construction and realizing intelligent regional tourism.
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