What country does Sprite come from?

Sprite is a lemon-flavored soft drink, which is the third brand launched by Coca-Cola Company in 196 1. Sprite soda products go hand in hand with other beverage products of Coca-Cola Company, and now it has become one of the leading non-alcoholic beverage products in the United States and one of the non-alcoholic beverage products with lemon flavor in the world.

From September 20 19, Coca-Cola's 58-year-old sprite will be replaced by transparent plastic bottles that are easier to recycle. Because it is really difficult to recycle green bottles mechanically and turn them into transparent bottles, Sprite has not passed on the cost of new bottles to supermarkets, so the price remains unchanged for consumers. In July 2022, the media reported that Coca-Cola Company said on the 27th local time that Sprite would change the green plastic bottle packaging into transparent packaging from August 1 day, thus ending the history of green bottles for more than 60 years.

Sprite's brand history

The word "Sprite" is transliterated from the English sprite, which originally meant monsters and elves. The role of elf boy appeared frequently in 19 Coca-Cola posters in the 1940s and 1950s. The elf boy has an urchin-like smile on his face, and there are always stars shining around him, symbolizing his lively personality and bubbles in coke. This Sprite boy has nothing to do with the familiar Sprite until 196 1. As a drink, it is also painstaking to translate it into "Sprite".

Snow, chilly, conforms to the cool taste; Blue, clear and green are in line with the color of bottle packaging and the cognition of China consumers, thus consolidating the brand image. In summer, such a drink name makes you want to drink. Coca-Cola regards "Sprite" as the main strategic brand introduced into China market, and transliterates it as "Sprite" by blending it with China traditional culture, which means pure and cool in Chinese. When it is associated with a piece of flying snow in the hot summer, there is a sudden coolness and an "irresistible temptation".

Sprite, the parent company of Coca-Cola, not only has strong financial strength, but also has more than 100 years of market experience in the world, and has many absolutely leading brands in the world beverage market. Sprite beverage was launched in the American market on 196 1, and quickly grew into one of the best-selling brands in the world soda market. Sprite's operating income has accounted for a large proportion of Coca-Cola's total income.

Sprite has always pursued the strategy of world-class celebrity endorsement. May and Fu Mingxia, the world diving queen, have successively interpreted the brand connotation of young fashion. The slogan of "cold heart, flying heart" has become a "ballad" that the younger generation is scrambling to preach, and its brand awareness is almost known to women and children. Sprite has become the leading brand in the lemon-flavored soda market in China.

Reference to the above content: Baidu Encyclopedia-Sprite