What are the risk countermeasures in the self media market

External Legal Policy Risks

After experiencing the stage of barbaric growth, self-media, if it wants to have a lasting, healthy and stable development, it also needs to pay attention to its legal policy risks, which mainly include intellectual property rights, privacy protection, and content regulation.

For a long time, the protection of intellectual property rights of self media has been criticized. It should be noted that, based on the consideration of promoting the dissemination and ****enjoyment of knowledge and information, China's copyright law provides for a "statutory license system" for reprinting and excerpting among traditional media, i.e., newspapers and periodicals, i.e., after the publication of a work, except for the statement of the copyright owner that it shall not be reprinted and excerpted, other newspapers and periodicals may reprint the work or publish it as a digest or information, but they shall pay the remuneration to the copyright owner in accordance with the regulations. Although the People's Court of the Supreme Court has attempted to introduce the statutory license system into the online new media, after three drafts of the relevant judicial interpretation, the online new media is still unable to apply the "statutory license". Therefore, in China's statutory law system, self-media and other online new media must follow the "authorization-payment" model to disseminate their works. However, in reality, a large amount of self-media content is reproduced without authorization, which seriously infringes on the right to control the content of the right holder, disrupts the normal order of online reproduction, and breaks the legal boundaries.

In addition, the autonomy of self-media determines that it has more freedom in the creation and selection of content, on the one hand, it does contribute to the self-media ecology of mass innovation and entrepreneurship; on the other hand, it is undeniable that there is a certain legal policy risk in the protection of the right to reputation/privacy, pornographic violence management, and so on. For example, in November 2015, Wanda sued "Top Entrepreneurial Thinking" microblogging media for using Wang Jianlin's name to publish an article titled "Wang Jianlin: Taobao will not die, China will not be rich, the fire of e-commerce, the death of the entity, Japan's Masayoshi Sun to reap the benefits of fishermen," the article was widely disseminated in the circle of friends, which led to the damage of the reputation of Wanda's enterprise, Wanda sued and claimed for $10 million from the media. Of course, we also see that many media platforms are gradually beginning to pay attention to the legal and policy risks in this area, strengthening the establishment and implementation of the self-purification rule system of the media, constantly strengthening the protection of privacy and reputation, and strengthening the platform's self-discipline and industry self-discipline in terms of content control.

Internal management and operation risk

Many self-media are almost all self-employed mode initially, and gradually after the realization, especially after the investment into it, only after the rapid recruitment, due to the team's expansion speed is relatively fast, and often appear due to the mismanagement of the situation and encountered a crisis.

One is the risk of over-reliance on a particular employee. Content operation for a long time is a one-shoulder, from the selection of topics, mapping, content writing, user operations are an editor to complete, and the formation of a stable personal style, but if the employee suddenly left, often leading to the content of the media, the style of the steep change, followed by the drop of powder, the market influence of the sharp decline, which in turn, for the content management often bring a greater impact.

The second is the risk of partner selection and share arrangement, this risk mainly exists in some of the head of the media, especially to the financing stage, the partners dispute over the proportion of shares and lead to the suspension of the account operation is inevitable. For example, at the end of 2015, the two founders of an account because of equity disputes, one of the founders of the subscription number upgraded to the service number in anger, resulting in a week of not being able to update the release of the article, and the two sides even went to court for this.