What do you mean by characteristic brand?

Characteristic brand products are product terms. Characteristic brand products refer to products with local characteristics or produced by traditional unique technology and formula, which have reached a certain level of product quality and management, made outstanding contributions to local economy and have good market prospects.

Brand refers to consumers' cognition of a certain product and product series. The essence of brand is that the products, services or other advantages of brand owners over competitors can bring the same or higher value to the target audience.