Hot topic in interview: What do you think of sexism?

"What should I do if I have a daughter? The second child uses alkali pregnancy treasure. " Recently, this advertisement appeared on Taobao's homepage, which was considered to be suspected of gender discrimination because it suggested that pregnant women could have boys after eating this product. "Ali Mama" issued an official statement to apologize yesterday, saying that the advertisement had been taken offline for the first time, and the corresponding merchants were punished for account violations and points deduction.

Through Taobao search, the reporter found that similar products are still on sale in Taobao, and there are many comments, such as "Some people said they ate a baby boy, so they bought it and tried it". Although there is no obvious sexist advertisement on the related product page, the customer service said that it is to improve the alkalinity of the body and is conducive to the survival of Y chromosome sperm.

Screenshots of related advertisements circulating on the Internet are large photo advertisements. There is a pregnant woman next to the picture, and there are a few lines on the picture, "What if I have a daughter?" Alkaline pregnancy treasure for second child. "This advertisement was accused of sexism by netizens.

Topic prediction

Recently, an advertisement appeared on Taobao's homepage exposed by the media. A photo of a prospective mother is accompanied by an advertisement: "What should I do if I have a daughter?" Alkali pregnant treasure for the second child. "This advertisement is considered to be suspected of sexism because it implies that pregnant women can have boys by eating this product. Subsequently, Taobao officially said that the advertisement had been offline for the first time, and the corresponding merchants were punished for account violations and deduction points. What do you think of this?

Reference answer

On the surface, the alleged gender discrimination in Taobao advertisements reflects the traditional dross of gender discrimination in current society. What should attract our attention is that as a leading shopping enterprise like Taobao, there are still serious regulatory loopholes, and this simple handling method is unconvincing.

Undeniably, the traditional concept of son preference still exists in some people and regions to varying degrees, but in 2 1 century, equality between men and women has long been recognized. A shopping website favored by users, as an influential enterprise, turns a blind eye to discrimination and condones the popularity of such products, which really makes people stunned.

It is true that this kind of advertisements are placed according to keywords, and not all netizens who enter Taobao's homepage can see advertisements, but according to the daily clicks of Taobao, there will be many users involved. On the one hand, this behavior has seriously hurt the feelings of netizens, especially female compatriots; On the other hand, it is a great blow to the reputation established by enterprises and will damage the long-term interests of enterprise development. Such a value orientation will also spread bad social atmosphere and cause far-reaching harm.

In this highly civilized society, this obviously sexist advertisement can appear on the front page openly. On the one hand, it shows that there are serious loopholes in the whole advertising process, and the lack of audit supervision is hard to blame; On the other hand, whether it is using sexism to promote products or making such advertisements publicly recommended on the home page, it is essentially profit-driven.

There is no concept of right or wrong in capital, but people should have a bottom line. So as a platform, what we have to do is to clean up the norms, not help others. As a relevant government department, we should do a good job of positive normative guidance.

First, reshape corporate values and really pay attention to social responsibility. To truly create a healthy commercial space, the management mode must keep pace with the times, migrate from ports, supervise the whole process from qualification review, content supervision and product quality, and establish a long-term mechanism;

Second, strengthen the regulation of market behavior and punish those who violate laws and regulations by means of the rule of law. The government should adopt the idea of "blocking at both ends" in legislation, not only to prevent sex selection in induced abortion, but also to prevent other ways from evading the legislative purpose of the regulations and artificially interfering with sex selection in pregnancy stage; We should not only aim at effective intervention, but also use advertising law to supervise ineffective intervention and crack down on false propaganda.

Third, the media should do a good job in guiding public opinion. Rooting the concept of equality between men and women in the hearts of every citizen. Let those hypocritical discrimination and injustice have nowhere to hide, and dispel people's ideological misunderstandings with correct concepts.

Only in this way, with the joint efforts of many parties and the strict fence of laws and regulations, enterprises, product sales and social morality can run on a healthy track.