What benefits can small program development bring? Why are so many businesses using it?

Since the launch of the WeChat applet on 20 17 and 1 June, it has continuously achieved excellent results in the field of mobile social e-commerce. We will find that more and more enterprises choose to develop small programs to operate online channels, which has also brought changes to our daily life. So, why should companies develop small programs? Let's take a look at the advantages of applets.

Why do enterprises develop small programs?

1, get online and offline.

For businesses with physical stores, the core function of applets is to effectively combine online and offline services, provide customers with more consumption scenarios, and bring more benefits to businesses while better meeting customer needs. Wechat provides users with more than 80 applet portals, allowing users to find and open applets from multiple ports. The monthly active users of WeChat have exceeded 654.38+02 billion, and such huge traffic can fully meet the needs of merchants for traffic conversion.

2. The advantages of light application are obvious.

Everyone knows that small programs do not need to be downloaded and installed, and do not occupy the memory of mobile phones. For users, the "ready-to-use" feature is easier to use, the core service experience can be completed in just a few steps, and it is applicable to a wider range of people.

3. Various promotion methods.

Whether it is an offline store or an APP, it is difficult to effectively promote it. If you want to get a certain publicity effect, you have to invest a lot of promotion expenses, which is not cost-effective and the promotion effect is not ideal. The applet is backed by a traffic pool with monthly active users of WeChat exceeding 65.438+02 billion. Needless to say, the advantage of a large number of potential customers, combined with a variety of marketing promotion methods, can better form a promotion system, with less cost and good drainage effect.

4. Development cycle and cost

The development cycle of small programs is short. Compared with an app, it takes at least a few months to put it into use, and a fully functional template applet can be put into use in a few days at the earliest. In addition, the development cost is quite different. The template applet charges several thousand yuan according to the actual needs of merchants, while the customized version involves specific functions and secondary development of pages, and the cost is higher than that of the template applet, generally ranging from at least ten thousand yuan to tens of thousands of yuan.

5. Establish a private domain

I believe that it is not difficult for everyone to find that whether it is a traditional e-commerce platform or an offline supermarket, except for the large-scale shopping festival of Double Eleven, there are actually not many passengers at ordinary times. Mainly because people's consumption behavior has already changed, and the public domain platform is still guarding the centralized traffic entrance, it is more and more difficult to actively acquire customers and actively market. Smart merchants have long seized the WeChat traffic dividend, and gradually built their own private domain traffic pool with the advantages of easy access, easy opening and easy promotion of small programs to help enterprises strengthen their sustainable development path.

Seeing this, I believe that everyone's question should be changed from "why do you want to do small programs" to "how to do small programs well" I believe that businesses that run small programs are more playing with WeChat traffic.