Traditional Culture Encyclopedia - Traditional customs - How to transform and innovate traditional retail?
How to transform and innovate traditional retail?
In fact, the transformation from traditional retail to new retail can be considered from several angles, and most people are ordinary entrepreneurs. From this perspective, Sun Honghe summed up as: product source, product distribution channels, product dissemination methods, project operation methods, sales promotion methods, retail distribution methods, financing methods, and new Internet tools, which can be started from these.
For example, traditional retail is to have products as carriers first, and then promote marketing. New retail is to connect the supply chain first. * * * Enjoying the economy and sharing the economy is actually a combination of new retail and social interaction! There are also new business tools of traditional retail, such as social media-based communication tools, applets, live broadcasts and community e-commerce, which are the core of social e-commerce, as well as financing methods, such as crowdfunding. The logic of starting a business has changed: online first, offline first, product first, service first. These are all changes in the retail field of new products.
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