What does fusion media mean

What is integrated media? Make full use of the Internet carrier, in terms of manpower, content, publicity and other aspects of the full integration, to achieve the integration of resources, content, publicity, mutual integration, benefits **** integration.

First of all, the traditional media should insist on good content! Any news and information as a product of the enterprise units, should have to focus on the quality of the content, according to the current reading preferences of users, the content can be divided into two kinds: one is the user to put into the reading cost of shallow content, the second is the user to put into the reading cost of deep content.

Secondly, some traditional news newspapers and TV ...... can take advantage of new technologies, such as artificial intelligence and big data, to meet the personalized needs of users through accurate recommendations, and to build a good platform resources **** enjoy.

In terms of television only, with the development of the Internet, emerging media gradually replace traditional media, known as the user generally welcome to receive information channels. Television stations, especially county-level television stations have become the most affected by the Internet impact of the group. Therefore, the development of the television industry to integrate media has become an inevitable choice.

Television industry in the rapid realization of the development of integrated media, can be carried out from the following points,

1, the rapid construction of integrated media center, the establishment of the "central kitchen", the formation of a variety of distribution channels. The implementation of a unified editorial, a variety of forms of distribution, multi-channel distribution.

2, to seize the popular channels of information reception, focus on cultivating and developing information distribution channels, such as the popular paragraph video, that is, the requirement to comply with this trend, the establishment of distribution channels. Utilizing the great advantage of the traditional production of television video, the production of correctly oriented, user-friendly short video products to attract the attention of users.

So: integrated media is both all-media, paper media, television, radio, websites and new media into a unified platform for all kinds of products, from the form of presentation, it is both text, video, audio, pictures, motion pictures or games, such as the integration of operations.