I would like to ask the top copywriter of real estate soft text: Who touched my life in the forest peninsula?

Title: Who touched my life? Text: Environment makes a hero.

Writing down this title, I can't help but see some fragments of my past life in my mind.

Two years ago, I worked as a news correspondent in the political department of a small unit. Although it is a government department, the yamen is very small, there is almost no distance between colleagues and leaders, and they get along a bit neck and neck. One day, there was a sudden news that a comrade in a local organ had been transferred to our unit. We have been excited about this news for a long time, and everyone is thinking with one voice: people in big institutions don't know how elegant it is. In fact, this was only later appointed as a junior official in our unit, but we all respect him very much. Many people will respond to his proposal, and the leaders will always seriously ask for his advice after the meeting. When we talk about it behind the scenes, the first sentence is usually: after coming down from a big organization, the work style is different ... The result is self-evident: he picked the advanced workers for five consecutive quarters, and he was the first to be promoted at the same rank.

Actually, it's a little too subjective and a little too blind. But observing the facts around you is also a living blueprint. We are used to judging the quality of a person (thing) from his or her environment. There is a saying in China: When the throne is on the dog urinal, it is no longer an ordinary dog urinal. Although a bit mean, it also proves a truth: the environment determines people's living conditions.

When I was "drifting" in Shanghai, there was a very high-grade residential area next to my residence, which was a pure villa group. Every time I see the men and women coming in and out of this villa group, my friends around me always say with envy that maybe this person is a senior official or a rich man. Whenever I pass by some shabby living areas and see men and women coming in and out, the evaluation given is naturally another matter-you can't avoid the reality that housing is a life card that we can quietly reflect our identity value.

From blind embodiment to self-affirmation

Since the Three Emperors and Five Emperors, people have made unremitting efforts for their homes. What kind of identity determines what kind of residence; Similarly, what kind of residence also determines what kind of status and identity. So there were the Forbidden City and countless Zhumen courtyards in history, and there were more thatched cottages and huts. From the contemporary point of view, historical dwellings seem to be purely for expressing identity, which is of course a blind embodiment. Today, our residence has undergone earth-shaking changes, but it was once caught in a blind quagmire of pure expression. Many buildings are built only to show their identity and wealth, regardless of whether they are inhabited or not, and whether they meet people's physical and psychological needs. Property buyers were also driven by this trend for a while, and a lot of money was spent on those so-called luxury houses.

If you know Darwin's theory of evolution, you won't doubt why natural harmony is the bottom line principle of life. The ancestors of mankind came from the primeval forest and the most thorough nature. Natural sunshine, rain and dew, flowers, insects, birds and animals are all our initial partners. No matter the times change, the affinity for nature remains unchanged, and nature is the most human. In a reinforced concrete city, building a natural city in dark gray air, where you can freely breathe fresh air, enjoy gorgeous sunshine, exile your soul and thoughts, and return to the truth and purity of human nature, has become the dream of many urbanites.

Such a stroke should be written into the chapter of human habitation history, even a brilliant stroke in the history of human development. Form and purpose of living-from blind embodiment to self-affirmation.

Standard, unprecedented height

What kind of house can be called natural harmony? Although the government does not have a standard definition at present, some well-known experts believe that natural ecological housing must meet the following conditions: First, combine the local natural ecological environment, reasonably arrange and organize the relationship between architecture and other related factors, so that architecture and environment become an organic combination. This involves the basic principles of ecology, building technology science and modern scientific and technological means. Secondly, it has good indoor climate conditions and strong biological climate adjustment ability, which meets the comfortable environment needed by people's work and life, and forms a virtuous cycle system among people, buildings and natural ecological environment. The benefits it brings to us include less land occupation, water saving, energy saving, improving ecological environment, reducing environmental pollution and prolonging building life.

As a native of Henan, I can't help but mention the real estate in Henan. When it comes to real estate in Henan, we can't help but say that Henan Jianye. I first met Jianye and Hu Baosen because of his words: Take root in the Central Plains and benefit the people. At that time, I was surprised that such intonation and sentences are very common in government departments and institutions, but as a private enterprise that can only survive by pursuing profits, there is almost no such positioning as the company's development philosophy. You think he is deliberately putting on a show or making a high profile, but at least you can think of it, which is already worthy of applause.

The facts speak for themselves. Jianye houses have sprung up like mushrooms after rain. Starting from Jianye Jinshui Garden, Jianye Green Home, Jianye Xintiandi Guiyuan, Jianye Guihuaju and Jianye Forest Peninsula ... These buildings, like heavy footprints, traveled all over Baishan Heishui, Henan Province, occupying almost all prefecture-level cities in the Central Plains. In 2003, when the news of "Jinshui Garden 10 Repayment Plan Implementation", which shocked the real estate industry in China, occupied the headlines of major media in China, all those who held a wait-and-see attitude towards Jianye and Laohu, and those who "rooted in the Central Plains to benefit the people" were completely impressed. This is a responsible enterprise and an entrepreneur with lofty ideals. In the past 13 years and the next 20 years, only houses will be built for Henan people. A real estate giant with assets of 2 billion RMB made such a strategic positioning, which touched the whole of Henan and even China.

Once, I came into contact with Zhang Ke, the architect of Jianye. He said something that I can't forget: what is a good house? Standards are actually difficult to define. The house is inhabited, and it is closely connected with the senses of life. No one can feel the details of life instead of anyone else. The only thing we can do is to consider the origin of human nature and put people in the most natural space. We are convinced that in pure nature, talents belong to themselves. Sometimes when designing, I will think repeatedly: If I live in such a space, how will I feel?

His last sentence moved me very much. As a designer, I reject all other objective factors and put myself into my work to feel the truth, and this work will eventually be presented to others. The best he can do is this or that.

Pure natural space, feeling the true self-the building standard for which Jianye has made unremitting efforts and achieved a little. At least in Henan at present, this is an unprecedented building height.

Dialectical unity of contradictions

In life, there is such a consumption concept: the high price is not necessarily the best, but the best is definitely expensive. For example, in large electrical shopping malls, we can often see such a scene: some electrical appliances are priced at a high price, and once they are not sold, the prices often plummet. Panasonic, Samsung and other well-known brands, even in the most bleak off-season, only slightly reduce prices, there will be no big fluctuations. What is the reason? These brands strive for perfection, and the raw materials they choose are very expensive, that is, the cost is high. No matter how you reduce the price, there will always be a bottom line.

The above theory is not original by the author, but comes from a sales director named Gao Qiang under Jianye. Jianye's project in Jiyuan is Forest Peninsula, and Gao Qiang is a native of Jiyuan. At one time, when talking with him, he expressed his confusion, that is, people in Jiyuan complained about the price, but it was really difficult to adjust the price because of the actual cost oppression.

The planning concept of Jianye Forest Peninsula is pure nature and the most harmonious. Today, environmental protection is so valued, environmental protection materials are expensive, and natural environmental resources are as precious as gold. Gao Qiang cited an example: In order to ensure the principles of environmental protection, high quality and practicality, the Forest Peninsula insisted on using famous brand products such as LG and Pan Pan when selecting doors and windows. It costs a lot of money to build a natural and ecological house according to the standard, and the price is naturally high.

"This is just a threshold for us, but it is a challenge for Jiyuan market. We believe that beautiful things will be recognized by people, and the concept of natural and harmonious life will be accepted by people with foresight. The first consideration of the forest peninsula will not be to reduce prices, but to further improve the quality of the products themselves. " When he said this, Gao Qiang was slightly excited. The author is also convinced that Jianye will definitely cross the threshold of high-end commercial housing in Jiyuan, so that people in this area can live in really good houses. Please wait and see in Henan.