Tmall announced the top 5 burning hobbies of the post-95s! It's giving rise to a broader consumer market.

For a palm-sized figurine, the full price of a "normal" figure is more than $300, and more than $600 is very common.

Handheld brand Tokyo Otaku Mode products can easily be thousands, one of the most expensive handheld FATE series "Jeanne d'Arc" character handheld prices even more than 9000, to nearly ten thousand prices.

Even at such a high price, it is not unattended, in the flagship store of Tmall, this wide hand puppet has more than 60 orders, only this one, that is, to reach the sales of nearly 600,000 yuan.

Of course, this is not the most expensive hand puppet, to achieve the proportion of real life exquisite hand puppet, the price of more than 100,000 also abound. For example, the "Kobayashi family's sister trembling dragon" launched the equivalent of Kangna big hand puppet, the price is as high as 98,877 yuan.

"Fat house a wall, Beijing a suite", can be called on the enthusiastic hand puppet crowd a precise, interesting and pompous flirtation.

Tide shoes, the post 95's fervent pursuit

On the other hand, the post 95's pursuit of "tide shoes" is also a rush. AJ, Coconut, Vans co-branded models and so on, the price of these tide shoes thousands of tens of thousands of dollars, even if some of the young people who do not have enough spending power, will also try to find the best way to get the most out of their shoes.

With the prevalence of consumerism, the Internet has made it easy for a group of people with the same hobby to gather together and form a huge "sneaker" circle.

When this group gets bigger and bigger, it creates a trend that affects the whole society, bringing more young people into the circle, and the corresponding market naturally expands rapidly.

On the other hand, the young people's love of beauty, attention, and seeking to compare the psychological, but also to a certain extent, drive up the pursuit of trendy shoes.

Walking on the street, expensive shoes can make themselves get higher attention, "vanity" of the psychological stimulation of people's desire to consume, but also become an important factor in the tide of shoes market.

Genuine trendy shoes trading platform "poison" is a young people very like an APP, its valuation has reached 1 billion U.S. dollars, the monthly activity of more than 1.4 million, and active in which, is mainly in the post-95 young people.

According to the valuation mentioned by Yuan Jing Capital's Zhang Luo, the consumer market size of the post-95s in terms of trendy shoes and hand-made items has reached more than 150 billion yuan for trendy shoes alone, and more than 100 billion yuan for hand-made items. Such a large "blue ocean" market, perhaps for many brands to bring a new development wind vane.

High-speed development of the e-sports industry

2018 Jakarta Asian Games, China's e-sports delegation in the "King of Glory International Edition (AOV)", "League of Legends", "War of the Royal Family" project won 2 gold and 1 silver.

In November, the League of Legends division of the iG eSports Club won the LOL 2018 Global Finals, giving a significant boost to China's eSports industry. In March 2019, eSports was officially categorized as a sports competition item after the 4th executive meeting of the National Bureau of Statistics.

The development of eSports is inseparable from the support of a huge number of game players, and gaming has become a "money-burning hobby" for countless players.

Mechanical keyboards, graphics cards, game consoles, the price of these products is also expensive. Thousands of keyboards and tens of thousands of game consoles have become the "faith level" equipment of many game players.

In addition to this, users spend a lot of money on games.

It is reported that in the game "League of Legends", the total price of the "skin" of all the game characters is about 5W, which does not include some rare skins that are "priced out of the market".

Kryptonite in games has become a new way for young people to burn money.

Data show that China's gaming users have more than 500 million, and the market size may have exceeded 100 billion.

CCTV Finance "Trading Time" reported that in 2018, the domestic e-sports events have exceeded 500, making China the most promising e-sports market in the world. The blue ocean market of the e-sports industry is still worth sailing.

It has to be said that the consumption direction and consumption ability of the post-95 generation is giving rise to more emerging industries and a broader consumer market. The market potential of these industries is huge, and is growing at a very fast pace.

As a pioneer of the entire Internet era, the consumer attitudes of the post-95, the way of consumption has gradually changed with the previous generation, to grasp the post-95 consumption "pain points", may be able to occupy these emerging "blue sea" market. The newest and most important of all, the newest and most important of all, the newest and most important of all.