The significance of carrying out WeChat marketing

Question 1: What is the significance of WeChat in marketing? With the popularity of WeChat, the use of more and more people, WeChat has become a very good tool for maintaining customers, the enterprise to do WeChat marketing, is to create a public platform, so that can can through the enterprise's own platform, to get information, as well as communication and feedback issues, if the enterprise can do a good job in this platform customer service, you can put the customer very well precipitated, the long-term development of the enterprise has a great significance!

This is the first time that we have seen a customer service platform.

Question 2: Real estate companies do WeChat marketing advantages and significance Micro real estate is the use of good utility platform to create a new ultra-cool real estate official website, its function is very powerful, contains a property introduction, sub-property management, house type introduction and floor plans, property albums, housing friends impression and expert reviews and other functions, there is a 360-degree panoramic view of the house of the ultra-powerful function of the shock debut! It takes a few minutes to create a micro real estate website.

360-degree panoramic view, also known as three-dimensional panorama, panoramic surround view, 360-degree panoramic technology is a digital camera on the existing scene of the multi-angle surround view shooting, and then use the computer to stitch, and load the playback program to complete a three-dimensional virtual display technology, suitable for use in real estate, automotive, hotels, and other industries need to be a full range of display.

The target group of real estate is between 20 and 50 years old, and the age group of WeChat users is also between 18 and 45 years old. The overlap of the customer base determines that WeChat marketing and promotion will occupy an indispensable place in real estate sales promotion.

The low cost, simple operation, high degree of participation and strong interactivity also make WeChat marketing this new marketing method, in the real estate industry to take root.

Precise customer orientation

Due to the overlap in qualities between real estate target groups and WeChat users, WeChat marketing is superior to traditional media in customer targeting. For the excavation of potential customers, the fixed-point promotion of the real estate plays an important role.

Precise rich media marketing

Strong targeting. In the past, SMS and telephone bombardment often target scattered or can not summarize all potential customer groups. WeChat marketing promotion, positioning search for different potential customer groups to use different marketing and publicity mode, multi-pronged, so that the product publicity is no longer cold and hard, to achieve better publicity effect.

The information is updated quickly and timely

The traditional marketing model, often due to product information, customer information is slow to update, the loss of customers will be more serious. The WeChat marketing system can not only send text, pictures, but also instantly transmit audio and video, multi-faceted publicity and promotion of the property, but also timely one-on-one communication with the target customers, and timely delivery of products, activities and information out.

Multi-channel promotion to get attention

The WeChat public platform can be inserted into various promotion media in the mode of QR code. Whether it is outdoor print media, online web pages, or DM direct mail, various paper media, can become a platform for WeChat promotion.

Question 3: What are the benefits of doing WeChat marketing? (1) Internet marketing is highly interactive and can help companies achieve the goal of full marketing.

Whether it is the 4p combination emphasized by traditional marketing management, or the 4C pursued by modern marketing management, it is necessary to follow a premise, which is that enterprises must implement the whole process of marketing, that is, they should start from the design stage of the product to fully consider the needs and wishes of consumers. However, due to the lack of appropriate communication channels between enterprises and consumers or the high cost of communication, this ideal can not be well realized. Consumers generally can only make suggestions or criticize existing products, but it is difficult for them to get involved in the products under planning, conception and design. In addition, most SMEs lack the capital to understand the various potential needs of consumers, and can only rely on their own capabilities or refer to the strategies of market leaders, or even develop products based on chance encounters.

In the network environment, this situation will be greatly improved. Both large corporations and small and medium-sized enterprises (SMEs) can use electronic bulletin boards, online discussion forums (Discussion areas), and e-mail to collect instant information from consumers throughout the marketing process at a very low cost, which is unimaginable for SMEs in a non-networked environment. It also facilitates the opportunity for consumers to express their views on issues such as product design, packaging, pricing and service. Through this two-way interactive communication, it really improves consumer participation and motivation. In turn, it improves the relevance of the enterprise's marketing strategy, which is very helpful in realizing the enterprise's whole marketing objectives.

(ii) Internet marketing is conducive to reducing costs

For enterprises, one of the most attractive advantages of Internet marketing is that it can reduce the transaction costs of enterprises. This can be examined from two aspects.

1, the use of network marketing can reduce the enterprise's procurement costs. Enterprise procurement of raw materials is often a cumbersome process. Through the computer network of business activities, enterprises can strengthen the collaborative relationship with the main suppliers, the procurement of raw materials and product manufacturing process organically with the formation of an integrated information transfer and information processing system.

At present, there are already some large companies through the business value-added network using EDI (Electronic Data Interchange) to establish an integrated e-procurement system, bringing labor, printing and mailing costs down. Data show that the use of EDI can usually save 5% -10% of the procurement costs for the enterprise, and procurement staff also have more time to concentrate on the negotiation of contract terms, and focus on the establishment of a more solid purchasing and selling relationship with suppliers. Such as the United States General Electric Company's lighting department, since most of the manual procurement to the International Internet for e-procurement, has had a positive effect, both to improve service, but also to save labor and raw material costs.

In the past, the department's manual purchasing process required hundreds of requests for quotations (RFQs) to be sent to Corporate Procurement Resources (CPR) every day for many low-value mechanical parts, which had to be accompanied by a design drawing. The design drawings had to be retrieved from the company's technical data files and photocopied in the copy room. It is folded and sent in an envelope with the RFQ. The above procedure usually takes at least 7 days of work. Due to the cumbersome and time-consuming process, the company's Purchasing Resources Department usually only sent the bidding documents to two or three suppliers at a time. 1996 saw the launch of GE's first web-based on-line purchasing system, which allowed Purchasing Resources to receive RFQs electronically over the web from internal customers and to send out bidding documents to suppliers worldwide via the Internet. The system automatically retrieved accurate design drawings and attached them to the electronic RFQs, which were received by suppliers around the world by e-mail, fax or EDI within two hours of Purchasing Resources beginning the process. GE was able to complete the bid evaluation process and determine the final winner on the same day the quotes were received.

The company claims to have achieved a 30% savings in procurement labor costs through web-based procurement. At the same time, 60% of procurement staff were reassigned. Purchasing Resources was freed from a lot of paper, copying and mailing, freeing up at least six to eight extra days a month to focus on strategic development issues. Then again, because the new sourcing approach allowed the company to choose from a wider range of online suppliers. Fierce competition has driven down material prices even more, resulting in savings of up to 20 percent over what they would otherwise have been.

2. The use of the Internet can reduce promotional costs. Although the establishment and maintenance of the company's Web site need ...... >>

Question 4: What is the significance of WeChat's likes in marketing Likes have nothing to do with marketing, but only serve the operation. This simple function greatly meets the needs of publishers and viewers, and enhances user interaction to increase product stickiness.

Question 5: How to write the purpose and significance of the selection of micro letter marketing in the network marketing problems analysis and recommendations Hello.

WeChat marketing to give you two suggestions, I hope it will help you.

The core of the theme of your WeChat promotion is closely related to the industry, and the WeChat public platform is designed to bring useful things to the analysis, knowledge level things, and preferential aspects. Combined with the problems in the industry, publish the latest industry knowledge, or publish professional views on the latest knowledge points. The salient point is that it is factual and professional.

WeChat publish articles, must be graphic, grasp, with the cell phone to browse the article, are not like to see super long text.

Question 6: How to carry out marketing and the benefits of the enterprise WeChat public platform Do a good job of analyzing the target customer groups; content is king, taking into account the terminal; segmentation based on the full interaction; sustained investment, the implementation of this; communication based on the realization of the marketing; make every effort to make it easy; bear in mind the WeChat official appeal; silent, harmonious ecology, the spindle unchanged local prosperity.

Several principles: continuous investment, patient operation; simple principle, can be a hand to complete the operation; short principle; practical principle; fun principle; precision principle; timely and friendly principle.

Several key points: Preparation, choose to such as QQ number or a good number of good memory of the English language for the account, reduce the threshold of user import; content framework, interactive strategy, fan snowball strategy development; improve the interaction rate, through the prize activities, must be interesting; improve the conversion rate, flexible interspersed with the marketing, the website and other channels of publicity, to guide the user to buy; all-round attraction, three-dimensional intersection, so that the fans to enter and stay. fans to enter and stay.

1, the title should be attractive; summary of the essence, to capture the user's psychology;

2, with beautiful pictures, to guide the click;

3, the body is short, highlighting the information useful to the user;

4, the appropriate collection of the turn, set up suspense;

5, the URL is credible, fast jump, less buffer;

6, the prizes are tempting, get Easy;

7, more prize activities, simple rules, easy to operate, so that the user's operation should not be more than 3 steps;

8, proficient placement, flexible interspersed, to achieve accurate push;

9, boldly utilize their own various types of media and channels to gather a large number of potential loyal fans. Including the company's official website, Taobao store, product brochures, promotion manuals, product boxes, activity site posters, easy to pull the treasure, all kinds of put in the hard wide;

10, word-of-mouth marketing. Encourage users to recommend the WeChat public account to friends around, such as sharing to the circle of friends, QQ group.

It is reported that: the monthly activity of micro letter users has reached 400 million, such a huge user base has more potential business opportunities we with should be well grasped as long as the operation and promotion of micro letter is good, it will be faster to help us establish a brand image spread the culture of the company to improve the brand influence and then through a number of activities or concessions to guide the consumption of the sales performance of 2014weixin camping 1 sales is not to be missed

Question 7: What is the significance of f2f weixin marketing for enterprise product marketing Hello! I'm glad to be able to answer for you, 1. The advantages of WeChat marketing

WeChat marketing in the ascendant, businesses and enterprises have grabbed the landing, for a time, WeChat marketing has become a microblogging marketing outside the other major Internet marketing hotspot, and with the introduction of the concept of precision marketing in the context of the mobile network, WeChat's peer-to-peer precision marketing advantages compared to microblogging is more pronounced.

? With the "View Nearby" feature, you can tap into your potential customer base

Marketers can click on "View Nearby" to find WeChat users around them based on their geographic location. In these nearby WeChat users, in addition to displaying the basic information, it will also display the content of the user's signature file. Marketers can get a general idea of the user's situation, target marketing activities, and utilize this free advertising space to advertise their products.

? WeChat public platform + "circle of friends" new features, to create a new social network, creating a new way of corporate word-of-mouth publicity.

The addition of the new "Circle of Friends" feature activates WeChat's personalized social capabilities, providing the best channel for ****-enjoyable word-of-mouth marketing, while the launch of WeChat's public platform feature makes this marketing channel even more precise and refined. The biggest feature of WeChat public platform in the cell phone subscription account, all the information can directly reach the user's cell phone desktop, to realize the enterprise to the user's point-to-point precision marketing.

? The use of "QR code scanning" function, the brand viral spread, through the enterprise online and offline special entrance.

In the era of mobile Internet, the development of QR code has been more and more extensive commercial use, WeChat is also in line with the trend of combining O2O (the abbreviation of Online To Offline, that is, the combination of offline business opportunities and the Internet, so that the Internet has become the front of the offline transactions) to carry out business activities.

2. Disadvantages of WeChat Marketing

User privacy and security issues.

WeChat is a social software based on users' location information, and as a social platform, its security risks are still relatively obvious. When using WeChat, users may leak their personal information without paying attention, which can cause problems for their

personal privacy. In addition, WeChat users do not need real-name authentication, so there are many people who use WeChat for "phishing", and if users are not vigilant, it is easy to fall into these people's traps, resulting in users' personal

or property losses. The QR code is the entrance to the mobile Internet, and with the popularity of the network and smartphone hardware, QR code technology has become a new channel for the spread of mobile viruses and phishing websites. If there is no standardized management measures

Follow-up, as the user's identity and consumption credentials of the two-dimensional code, once the use of lawless elements, can be more easily network fraud as well as in the relevant consumer places to fish in troubled waters. Therefore, the perfect combination of social platforms such as WeChat and

and mobile applications including QR codes through smart terminals, and how to improve management measures so as to maximize the rights of users, are all issues that should be considered by enterprises when marketing.

The problem of the flaws in the use of the WeChat platform.

First

Saying that WeChat does not show whether the user is online status, WeChat does not show whether the other party is online like QQ, and many individual users are unable to communicate with each other in a timely manner when using it. But this problem has no

impact on how businesses send messages. This is because as long as the user is concerned about subscribing to the enterprise's public platform, the enterprise can receive the user when sending information. But there is a very headache for enterprises, is the authentication problem. WeChat's requirement is that public number authentication needs

to have 1,000 concerned users, which may be a bit troublesome for small brands or small businesses. Here to give the enterprise some small suggestions, you can give the old users to increase after-sales service, require the old users to pay attention to subscribe to the enterprise

WeChat, you can through other ways to vigorously promote the form of activities to attract new users to subscribe to the enterprise WeChat.

3. WeChat Marketing Mode

Personalized advertising style - product description by looking at people nearby.

WeChat's LBS-based plug-in "View Nearby" allows more strangers to see this kind of mandatory advertisement.

Marketing method: Marketers run WeChat 24/7 in the most crowded places, and if there are enough users of "View Nearby", the ads will work well. As the number of WeChat users rises, the simple

signature bar might become a mobile "prime ad space". "The first thing that you need to do is to get your hands on some of the most popular ads in the world. Of course, marketers have to do is how to attract users to continue to browse.

Brand campaign style - product information via drift bottle.

Specific

Physical form: the drift bottle has two simple functions: (1) "throw a", marketers ...... >>

Question 8: The use of WeChat public platform to carry out marketing activities effect so good, is how to do it Introduction: probably the hottest mobile application nowadays is not WeChat. And the launch of the WeChat public platform, and let the enterprise set off a wave of WeChat marketing boom. Enterprises only need to publish the public number QR code, you can get the attention of users, and enterprises can be more accurate to promote the enterprise news to the target customers. Real social marketing? The difference is that WeChat, as a pure communication tool, the conversation between businesses, media and stars and users is private (unless you group post) and does not need to be made public, so the intimacy is higher, and it's perfectly possible to do something that really meets the needs and personalized content push. In this way, the WeChat public platform seems to be more like a social marketing tool. "Mandatory" exposure WeChat in a way can be said to be the mandatory exposure of information, provided that you first on the "thief ship". WeChat public platform information arrival rate is 100%, but also can realize the user grouping, geographical control, including the precise message push. This seems to be exactly what the marketers are cheering for: they just need to spend their energy on better copywriting instead of tiresome promotion and operation. In this way, the quality of fans on the WeChat public platform is much higher than that of microblogging fans, as long as the frequency of sending and the quality of the content sent is controlled, generally speaking, users will not be offended, and and and likely to be converted into loyal customers. Live advertisement board WeChat's LBS-based function plug-in "View Nearby" can make more strangers see this kind of mandatory advertisement. After clicking on "View Nearby People", users can find WeChat users around them based on their geographic location. In these nearby WeChat users, besides displaying basic information such as the user's name, the content of the user's signature file will also be displayed. So users can use this free advertising space to advertise their products. Then, Shanren Internet marketing course can assume that if the marketers in the most crowded place background 24 hours running WeChat, if the "view nearby people" users enough, the advertising effect will also be good. With the rise in the number of WeChat users, it is possible that this simple signature bar may become a good mobile advertising space, so that Tencent to help you advertise, seems to be a good choice. Refinement of direct marketing channels Through one-on-one attention and push, the public platform can be pushed to the "fans", including news information, product news, the latest activities and other news, and even be able to complete the consultation, customer service and other functions. It is certain that WeChat is better than microblogging in terms of user push and fan CRM management. In particular, WeChat is based on the mobile Internet, which makes WeChat a particularly important marketing channel. So how can companies utilize the WeChat public platform to carry out marketing? "Opinion Leader" marketing strategy Entrepreneurs, senior management of enterprises are mostly opinion leaders, their views have a strong radiation and penetration, the public rhetoric has a significant impact on the role of subtle changes in people's consumer attitudes, affecting people's consumer behavior. WeChat marketing can effectively synthesize the use of opinion leaders type of influence, and WeChat's own powerful influence *** demand, stimulate the desire to buy. For example, Lei Jun, the founder of Xiaomi, is the best "opinion leader" marketing strategy. Lei Jun use their own microblogging strong fans, in the Sina simple release of some information about the millet phone, the millet phone to get a large number of followers of the relay and comments, more in the comments to know how consumers think, consumer needs. "Viral" marketing strategy WeChat's immediacy and interactivity, visibility, influence, and borderless communication are particularly suitable for the application of viral marketing strategy. The group sending function of WeChat platform can effectively send the videos, pictures, or promotional texts of enterprises to their WeChat friends. Enterprises can also take advantage of the QR code form to send preferential information, which is an economic and affordable, more effective mode of promotion. Customers take the initiative to do publicity for the enterprise, stimulate the mouth beer effect, the product and service information will be spread to the Internet and every corner of life. Sina has already applied for its own WeChat QR code, and more businesses are applying for WeChat QR codes for their own brands or products, does it mean that WeChat QR code is the beginning of "viral" marketing? The "video, picture" marketing strategy Using the "video, picture" marketing strategy to carry out WeChat marketing, Shanren Internet marketing course that the first thing to do is to look for the use of the market in the interaction and dialogue with the micro-friends, to find the favorable market. For the specific advantage of the market for potential customers to provide personalized, differentiated services, and secondly, good at providing assistance to a variety of technologies, the enterprise products, services, information transmission to potential customers ...... >>

Question 9: What is the significance of the secondary development of micro letter? This is certainly there ah, but there is no change or a lot. It varies from person to person.

WeChat marketing is an enterprise marketing model in the era of network economy, is accompanied by WeChat's hot and rise of a network marketing approach. WeChat does not have the limitations of distance, the user registered WeChat, and around the same registered "friends" to form a connection, the user subscribes to the information they need, the business through the provision of information users need to promote their own products, so as to realize the point-to-point marketing.

WeChat marketing is mainly reflected in the merchants through the WeChat public platform, combined with the WeChat membership card to display the merchant's micro-official website, micro-members, micro-push, micro-payment, micro-activities, has formed a mainstream online and offline WeChat interactive marketing methods.

Question 10: What are the functions of WeChat Mobile Marketing? Functions are very many, we recommend that you go to the core pigeon official website to understand. Three levels of micro-distributor city; micro letter, Taobao, QQ and other apps of the ten multi-open; location virtual; text, pictures, public, link advertising; batch designation to generate sources and so on.