What does enterprise ip mean? What exactly does enterprise ip mean?

1. Enterprise IP uses an attractive label symbol to realize the transmission and realization of brand value. This IP can be the man of the hour representing the enterprise, or it can be the personification image hatched by the enterprise.

2. Requirements for a successful enterprise IP: IP setting and design: This IP should perfectly match the brand/product/service of the enterprise, be directly related to Lenovo, and meet the psychological needs of the target audience. In design, it should be recognizable and unique; Content operation: it must be interesting, attitude and loud. Following the trend and rubbing hot spots are only means of operation, but blindly following the trend and rubbing hot spots will make this IP lose its independent personality. The reason why IP becomes IP needs to create its own "fashion trend" for others to follow; Promotion and exposure: the application of enterprise IP should be everywhere, from the inside out, from online to offline, and penetrate into all related products and services. Continue to brush the sense of existence in activities with interpersonal attributes such as market, public relations, administration and manpower.