Strategies and methods of e-commerce development in small commodity market

Strategies and methods of e-commerce development in small commodity market

With the development in recent years, the e-commerce industry has issued an overwhelming voice in Yiwu market. E-commerce will become one of the core competitiveness of Yiwu market in the future. Then, the following are the strategies and methods for the development of e-commerce in the small commodity market that I bring to you. Welcome to read and browse.

1 the positive significance of developing e-commerce in Yiwu small commodity market

1. 1 Broaden the market radiation range.

The combination of offline tangible market and online intangible market has changed the time and space of small commodity trading from limited to infinite, and the trading mode has changed from on-site, spot and cash to network informationization, data and automation, which has further broadened the international influence of small commodity market with certain internationalization foundation and accelerated the construction of Yiwu small commodity internationalization process. Yiwu has a natural foreign trade advantage. As an international trade city, manufacturers gather, and it is the choice area of high-quality supply chain at home and abroad, which has the advantages of logistics and open policy. B2B, B2C websites and C2C sellers gradually play the role of goods transfer and combined distribution, replacing the role of domestic secondary wholesale market to some extent. Among Alibaba's 2,000 China suppliers (exporters) members in Yiwu, nearly 100 have achieved foreign trade sales of more than100000 US dollars, and some even exceeded100000 US dollars.

1.2 Improve the efficiency of commodity trading

On the one hand, through electronic transactions, Yiwu small commodity market can further reduce transaction costs from transportation fees, communication fees and other aspects, making its own transaction cost advantages more obvious. On the other hand, customers can quickly search for the goods they need from a large amount of commodity information through the network platform, and market operators can also publish their own commodity information through the network platform, advertise their own goods, and make it a reality through online payment and third-party logistics? Sitting in business? , improve transaction efficiency. The third-party e-commerce platform has effectively played the function of commodity display and trading, and nearly 40% market operators have carried out e-commerce business.

1.3 to promote the development of e-commerce industry.

In recent years, e-commerce in Yiwu has developed by leaps and bounds, forming a situation where online merchants gather, and e-commerce information platforms and e-commerce related supporting services have formed an industrial scale. In order to meet the needs of the vast number of online merchants in Yiwu, the e-commerce service industry in Yiwu has developed rapidly, and the e-commerce service industry chain such as express delivery, photography, training, creativity, promotion, online distribution, agency operation, e-commerce inventory mortgage financing, exhibition and so on has become increasingly perfect. At present, there are thousands of online shop photographers engaged in product shooting in Yiwu, and there are nearly ten professional online shop photography institutions, covering an area of more than 500 square meters. In addition, Yiwu online merchants have cooperated with well-known e-commerce service companies to enhance their own strength. Jesse. Com, one of the top 100 enterprises in China, cooperates with Zhejiang Yitong E-commerce Company for online distribution. Ke Ling Electronic Commerce Co., Ltd. and? Longbao? Five traditional enterprises have reached a cooperative operation.

2 conditions for the development of e-commerce in Yiwu small commodity market

2. 1 rich small commodity resource library

Yiwu market is a unique online commodity? Warehouse? , a collection of 16 categories, 1.7 million items, e-commerce enterprises can achieve one-stop procurement in Yiwu. According to the survey of iResearch, more than 75% of online commodities of daily necessities in China come directly or indirectly from Yiwu market. According to statistics, more than 70% of goods of Yiwu online merchants come from Yiwu small commodity market. According to this ratio, Yiwu online merchants helped Yiwu market achieve a turnover of 35 billion yuan.

2.2 Convenient logistics distribution system

Yiwu has a complete logistics network, more than 600 domestic consignment lines, more than 0/00 express companies, and/0/7 of the top 20 shipping companies in the world have set up offices in Yiwu, forming a global cargo transportation and distribution network. Yiwu's logistics speed is fast, and the average time for consigning goods from Yiwu is less than half that of other cities. The logistics cost in Yiwu is low. According to statistics, the logistics cost in Yiwu only accounts for 12% of the total cost of goods, which is far lower than the national average cost of 17%. At present, the daily average volume of domestic express mail reaches 400,000 votes, and the express delivery business volume in 20 12 years ranks seventh in the country. Convenient customs clearance policy and perfect modern trade circulation system make the circulation of goods smoother.

2.3 Good e-commerce environment

Has the scale agglomeration of e-commerce business entities come into being? Depression effect? . Yiwu has 60,000 market operators and 200,000 market employees, all of whom are potential e-commerce operators. As a developer and manager of Yiwu small commodity wholesale market, Shangcheng Group began to plan the layout of e-commerce several years ago. According to statistics, by the end of June, 20 10, the Chinese website of the online portal of small commodity wholesale market had effectively registered users of1820,000, including 15 1000 for buyers and 3 1000 for suppliers. The English website * * * has 1 1323 suppliers who publish products. In Yiwu small commodity market, 42.7% of market operators have great potential for e-commerce, while 5 13% has average potential.

3 Yiwu small commodity market e-commerce status

At present, all the business premises of Yiwu International Trade City are connected by broadband network, the computer ownership rate of market operators is 63%, and the market broadband penetration rate is 100%. The proportion of business households' websites opened in the market has increased from 339% at the beginning of the year to 4 15%, and 35% of business households invest in network promotion expenses every year. At present, Yiwu has 120000 domestic members and more than 5000 foreign trade members, more than 70% of whom come from the market. There are more than 60,000 online merchants, among which Jiangdong Street accounts for about 37%, beiyuan street accounts for 22%, Houzhai Street accounts for 7%, and Suxi, 23 Li and Chengxi account for 5%. There are about 3,500 Taobao sellers with more than five diamonds in the city, accounting for 6 1% of Jinhua area. There are 1 100 companies with an average monthly transaction volume exceeding 654.38+10,000 yuan, accounting for about 73% of Jinhua area.

According to the data of Yiwu Municipal Bureau of Commerce in the first half of 20 12, e-commerce in Yiwu has maintained a strong growth trend, with more than 60,000 online merchants in the city, up13% year-on-year; More than 2,600 Taobao Tmall B stores, up136% year-on-year; The average daily shipment of express delivery reached 350,000 tickets, a year-on-year increase of 70%. Traditional enterprises have also tested water e-commerce, such as Beckman testing the Internet of Things and building a two-child straw. Gold rush network? Huahong Group was established? Search painting network? . According to the investigation and analysis, among the top 100 enterprises in Yiwu, 57.9% have started e-commerce, 265,438+0% are setting up teams to start e-commerce and 25% have established their own independent websites.

3 1 business entity? High-quality young people are the mainstream

From the survey, it is found that the main body engaged in e-commerce in Yiwu is young people, and this group of about 25 years old accounts for 73% of the total survey. According to comprehensive analysis, the academic structure of this group is mainly junior college, and their native places are Yiwu and Jinhua. Zhejiang Province is basically average both inside and outside, accounting for more than 20%, and Zhejiang Province accounts for 73%. Surprisingly, there are also 27% outside Zhejiang Province, more than a quarter.

Most of the e-commerce practitioners in Yiwu market are college graduates, mainly young people aged 20-30 in Zhejiang Province, but more than a quarter are from outside Zhejiang Province, which was unexpected at the beginning of the survey. Young people are self-motivated, but lack funds and experience. It is very important to use or build a platform. E-commerce operators in Yiwu market are a group of young high-quality entrepreneurs, and more and more young groups around them have joined the tide of e-commerce operation with the help of the advantages of Yiwu small commodity market.

Nine and a half of the ten traditional enterprises want to get involved in e-commerce, but the proportion of people who come in is not high. Why? First, shopkeepers do not participate and do not understand e-commerce. Computers and the Internet are used by many business families for leisure and simple accounting records. Second, traditional enterprises spend money as soon as they do e-commerce, and blindly carry out capital operation, which cannot correspond to specific returns. As an e-commerce, with talents and appropriate investment, you can quickly build a brand, but the follow-up operation has to keep up, and its harshness on capital and technology is increasingly returning to the commercial essence.

E-commerce in Yiwu is developing rapidly, and the competition subjects are changing rapidly. From the earliest self-employment to enterprise operation, a large number of traditional enterprises and enterprises that turn foreign trade into domestic sales also participate in this link. This process has aggravated the existing shortage of e-commerce talents. There are a large number of online shop owners in Yiwu, but their corresponding skills are still at the level of extensive operation, and they are not sure about refined operation. Creative planning, brand marketing, data analysis, paid promotion, user experience interactive design, customer relationship management and other professionals have a big gap.

3.2 Goods transaction? Two pairs of Yiwu local foreign goods

From the perspective of business varieties, the business varieties of Yiwu e-commerce entrepreneurs are: household goods, toys, gifts, stationery, electronic appliances, cosmetics, accessories, clothing bags and others, which have a high degree of overlap with the physical operation of Yiwu small commodity market. According to the survey, 52% of the goods are produced in Yiwu, and 48% of the goods are from other parts of China. These goods are mainly provided by physical stores operated by foreign production enterprises in Yiwu Small Commodity Market. Foreign production and sales in Yiwu? Mode. Yiwu market, as the world's largest small commodity distribution center, has developed for decades before it looks like now. Buy global goods, sell global goods? Yiwu e-commerce has just started to develop independently. It has not become the shadow market and affiliated market of Yiwu market, but has its own independent operation space and development direction. This is a surprising phenomenon, which shows that the development of e-commerce has its own unique industrial chain, and this industrial space has great prospects.

3.3 Operation mode? Wholesale under the guidance of wholesale and retail.

There are flexible and diverse modes of operation, such as franchise retail, mixed batch, wholesale and mixed retail, wholesale and so on. From the perspective of proportion, in the three modes of wholesale, mixed batch and mixed batch, wholesale is included, accounting for nearly 70%, while retail only accounts for 34%, which shows that it is mainly developing towards wholesale. The flexibility and diversity of operation mode also put forward higher requirements for logistics. Logistics cost is a great test for the development of e-commerce, especially for the online merchants who are just in the primary development stage. After adding logistics costs, the profit margin is greatly reduced, and the advantages compared with traditional stores are also greatly reduced. The operating platforms are also very diverse. At present, there are basically all e-commerce platforms developed around the world, and generally several online stores are registered and sold on different e-commerce platforms. There are more than 200 mixed batch websites in Yiwu, and the annual sales of more than 5 websites exceed 100 million. The increase in the number of small sellers has promoted the further growth of mixed batch website transactions. Through the investigation and analysis of nearly 1000 small sellers in Taobao, it is found that 43% of their goods come directly from the physical market, 40% from mixed-batch websites or fixed suppliers, 8% are produced and sold by themselves, 8% are distributed in online stores, and 1% are purchased abroad. However, insiders pointed out that this kind of B2B enterprises live between manufacturers and small and medium-sized sellers, and win by scale and quantity, which plays a bridge role in the early development of e-commerce. However, with the traditional manufacturing enterprises entering e-commerce and the large-scale growth of sellers, such mixed-batch enterprises are facing two-way pressure: the pressure from direct sales and distribution of manufacturers and the pressure from sellers to purchase goods directly from manufacturers, and the living space is increasingly squeezed.

At present, Alibaba, founded by Ma Yun, has the largest market share in the field of domestic e-commerce trading platforms, and Yiwu small commodity market is no exception. Its website Taobao allows suppliers, wholesalers and secondary agents to trade goods on the Internet through B2B platform, and uses Alipay to ensure the security and effectiveness of the transaction. Alibaba.com provides a platform for many business households in Yiwu market to display their products and corporate culture.

In addition, the market share of Dunhuang network in Yiwu is also increasing year by year. As the forerunner of the second generation B2B e-commerce, Dunhuang Network helps domestic small and medium-sized suppliers to supply directly to huge overseas small and medium-sized buyers, and makes a profit by deducting the transaction amount. Online shops mainly sell goods on this platform, not only to understand foreign languages, but also to learn professional operation methods and get used to the midnight operation mode caused by jet lag. In Yiwu, many business households and enterprises export a large amount of foreign trade and are familiar with offline trade. In the face of unfamiliar online foreign trade, they are not very adapted. Yiwu? World factory? Its position is difficult to be shaken by emerging developing economies in the short term, and many export-oriented enterprises still rely on foreign trade for profit. With the increasing popularity of e-commerce, they also need B2B platforms like Dunhuang Network. In addition, from the information of' foreign markets' held by Dunhuang Net, under the background of the financial crisis, the demand structure of foreign countries is quietly changing: the number of buyers' orders has started to decrease, but the number of orders and the types of products purchased are increasing. This change will make the foreign trade-oriented e-commerce model currently owned by Dunhuang Network more suitable for Yiwu enterprises and business households.

3.4 Business scale? The e-commerce industry has entered the fast lane.

Judging from the level of market operators operated by Taobao, five diamonds account for 73%. From the scale of employees, 9 1% employees are less than 10. Most of them have left the initial stage and entered the development stage, which is crucial and also the stage that most needs government support and supporting services.

E-commerce seems simple, just build a website, but it's not. E-commerce is actually an industry with a certain threshold. Because of its systematicness, it is a commercial system, a supply chain system and a VIP system, which leads enterprises to make great efforts in this respect, but it relies on scale effect to drive growth. Located in Beiyuan Street, Yiwu? E electric park? The Science and Technology Venture Building, with an area of nearly 20,000 square meters, integrates various resources through group development. E electric park? The settled enterprises provide more development platforms and opportunities, and it is a professional electronic pioneer park integrating office, warehousing, logistics, training and third-party services.

3.5 Foreign trade transactions? Or a piece to be developed? Blue ocean?

Through the questionnaire survey, only 19% of e-commerce business owners in Yiwu small commodity market have foreign trade transactions, and 67% have foreign trade trading ideas. They believe that foreign trade accounts for a large proportion in entity operation, and there should be a lot of room for virtual e-commerce transactions, but it is limited by factors such as English level and foreign trade trading platform. Want to try but dare not? So they put more energy into domestic e-commerce transactions. At present, foreign trade trading platforms are mainly third-party trading platforms, mainly Alibaba AliExpress, Yi Bei Guomao e-commerce platform and Dunhuang Net.

At present, 70% of domestic foreign trade e-commerce products come from Yiwu commodity market, mainly small accessories such as trinkets, shoes and bag accessories, maternal and child products, and goods convenient for transportation, among which ornaments account for nearly 60%, and the gross profit margin of automobile decoration accessories and business gifts is relatively high, reaching 1 1,000%. The foreign trade platforms in Shenzhen and Guangzhou have been eyeing the sources of goods in Yiwu, and e-commerce companies such as Lanting Jishi have come to Yiwu to set up procurement centers. However, while the explosive growth of small-scale foreign trade e-commerce is amazing, the obstacles brought by the traditional foreign trade concept to the development of small-scale foreign trade e-commerce are worrying. Among the foreign trade e-commerce mainly engaged in small-scale wholesale, Yiwu enterprises and market operators are not very involved, and most of them are still going? Thousands, tens of thousands of MOQ? The old method has caused the development of small-scale foreign trade e-commerce to encounter the bottleneck of supply. The traditional concept of large-scale trade makes many sellers engaged in small-scale foreign trade e-commerce ignored, and there are not many suppliers that meet the requirements of Europe and the United States. Although small-scale foreign trade e-commerce has developed rapidly, it has always been? Small fight? It's hard to make a climate.

Yiwu foreign trade e-commerce industry has the advantages of supply chain, logistics and entrepreneurial environment. After several years of development, Yiwu's foreign trade e-commerce industry has achieved fruitful results, and the ranks of foreign trade network operators are also growing rapidly. According to statistics, by the end of June 20 12, there were more than 10000 sellers of foreign trade in Yiwu, up by 20% year-on-year and nearly 15% year-on-year. Foreign trade B2C sellers exceeded 930,000, and the transaction volume doubled. More than 70% of China's foreign trade network merchants' supply directly or indirectly comes from our market.

As far as Yiwu is concerned, is foreign trade e-commerce still a piece? Blue ocean? , really? Predator? Has not yet appeared. After the overall plan of comprehensive reform of international trade in Yiwu is approved, Yiwu will soon become a demonstration area for the transformation of foreign trade development mode, creating a good opportunity for Yiwu market to explore overseas e-commerce market. What will Yiwu e-commerce do in the future? With the help of a third-party trading platform? Arrive? Establish a localized foreign trade platform? Again? Build your own brand platform? Transformation, build your own e-commerce brand by integrating the industrial chain. At present, Yiwu's foreign trade trading platform mainly adopts third-party trading platforms, including AliExpress, Dunhuang Net, Yi Bei and Amazon. As a large B2B platform of Yiwu foreign trade e-commerce, China Yiwu Foreign Trade Network took the lead in accessing third-party payment tools in Yiwu foreign trade e-commerce platform to create Yiwu foreign trade e-commerce? First time? . The establishment of the Foreign Trade Branch of Yiwu Online Merchants Association will also help Yiwu foreign trade e-commerce sellers to cooperate in groups and break the development bottlenecks such as small international logistics options and limited foreign trade settlement quota.

4 Yiwu small commodity market e-commerce development countermeasures analysis

The biggest advantage of developing e-commerce in Yiwu is the rich commodity resources in the tangible physical market and nearly 654.38 million physical merchants. The development of e-commerce in physical stores is an extension of the existing business model. The support of offline commerce, brands, sources of goods, sales and other resources provides a broad development space for Yiwu to develop e-commerce, which has a good late-comer advantage and a good development point. In order to develop e-commerce in Yiwu small commodity market, in addition to abundant commodity resources, it is necessary to increase cooperation among various departments to form a real collaborative e-commerce model.

4. 1 Increase the input of major resources to promote the development of e-commerce.

4. 1. 1 To build a brand trading platform, we should base ourselves on the characteristics of Yiwu market and develop an e-commerce platform suitable for the development of Yiwu market. At the same time, encourage third-party platform enterprises to carry out strategic cooperation with professional institutions, increase investment in e-commerce hardware facilities, increase the promotion of website platforms, and strive to cultivate several leading trading platforms that are closely integrated with Yiwu market and have positive influence in the world, thus forming the branding and internationalization of e-commerce platforms in Yiwu small commodity market. Strengthen the docking of e-commerce merchants with professional exhibition products such as Yiwu Fair, Cultural Fair, Travel Fair and Forest Fair, strive for and create conditions to make full use of the existing convenient and efficient logistics platform and make full use of the platform advantages of Yiwu International Expo Center.

4. 1.2 build an e-commerce industrial park, integrate third-party e-commerce platform enterprises, B2B, B2C, C2C and other enterprises and supporting service enterprises to enter the park for development, increase investment attraction for e-commerce enterprises above designated size in different places, and promote agglomeration development. Improve the supporting service facilities in the park and introduce supporting institutions such as logistics, training, market expansion, creativity, research and development, and banking. Based on the wireless commercial power brought by e-commerce, at present, dozens of cities in China are building and establishing e-commerce industrial parks. But in the big central cities represented by Hangzhou, Shanghai and Shenzhen, the characteristics of e-commerce are platform construction, brand marketing and technology development. In other second-and third-tier cities such as Chengdu, Wuhan, Xi and Nantong, e-commerce mainly focuses on low-income and labor-intensive service outsourcing. An e-commerce industrial park that is really close to the market and close to online marketing, distribution and distribution channels has not yet formed because there is no such background as Yiwu market.

4. 1.3 Strengthen the training of e-commerce talents, and strengthen the online learning and training of e-commerce for market operators through the platform management system; Encourage Yiwu market to organize a delegation to participate in senior talent recruitment fairs in other provinces and cities, and implement preferential policies for talent introduction; Relying on the e-commerce industrial park, the exchange window of scientific research institutions and e-commerce senior talents will be established. At the same time, by setting up e-commerce majors in entrepreneurial universities such as Yiwu Industrial and Commercial College and Hangzhou Normal College, we will strengthen the training of reserve talents and build a team of e-commerce professionals and service-oriented talents. In addition, Yiwu still lacks professional high-end talents in e-commerce. Holding more industry exchange meetings and absorbing the development concept of cutting-edge e-commerce will help improve the quality of talents.

4.2 Improve the supporting service system and enhance the support for the development of e-commerce.

4.2. 1 Improve the logistics distribution system

Focusing on the construction of a regional logistics express distribution center, we will strive to guide well-known express delivery enterprises to set up a regional distribution center in Yiwu, focusing on the express distribution business of Jin, Li and Qu, and at the same time undertake some or all express delivery business in East China in a timely and appropriate manner.

4.2.2 Construction of payment platform

The construction of the third-party payment platform is of great significance to reduce the risks and promote the development of e-commerce. At present, Yiwu's e-commerce platform has not built its own payment platform, and most transactions are transferred through Alipay, while financial institutions such as China Merchants Bank and China Construction Bank have the intention to build a payment platform. The government should give more guidance, promote the cooperation between banks and enterprises, build a payment platform, and improve the functions of instant acquiring transaction system and secured transaction management system.

4.2.3 Strengthening financial support

Encourage financial institutions to break through the traditional credit model, innovate the new credit model of e-commerce enterprises, lower the loan threshold of e-commerce enterprises, expand the proportion of lending to e-commerce enterprises, and enhance the ability of goods and loans of e-commerce enterprises in Yiwu. After the use of the third-party platform reaches a certain scale, it can also become a registered enterprise to further expand its value. During this period, financing often becomes a necessary choice. In the process of seeking capital, as a government-led financial institution, financing is generally blocked due to the inability to collect e-commerce business data and other reasons. Therefore, the government should set up e-commerce development funds and other investment entities to provide financing services for related e-commerce enterprises, or take the initiative to introduce some venture capital to build a platform for e-commerce enterprises' financing.

4.2.4 Holding online commodity exhibitions

Participating in various professional exhibitions such as Yiwu Fair is the best opportunity for e-commerce enterprises to discover new trends, new fashions, new products and good products, and it is also the unique advantage of Yiwu e-commerce enterprises, which is conducive to building Yiwu e-commerce brands and enhancing the overall competitiveness of Yiwu e-commerce enterprises. It is suggested that the online goods fair can set up a certain booth for e-commerce enterprises to promote trade and negotiate with the help of the platform of Yiwu Fair. When conditions are ripe, we can explore ways to cooperate with Alibaba and develop an e-commerce trading platform by ourselves, and hold it specially to attract well-known e-commerce companies from all over the country to participate.

4.3 Strengthen policy support and guidance to create an environment for the development of e-commerce.

4.3. 1 Form a joint force for coordinated development.

The establishment of e-commerce development leading group, responsible for the overall coordination of e-commerce development in small commodity market. Establish a network business association, establish an internal cooperation mechanism in the e-commerce industry, and enhance the voice of Yiwu e-commerce enterprises in the whole industry. The government has set up an e-commerce industry promotion agency to coordinate the formulation of relevant industry support policies, increase capital investment, gradually standardize the e-commerce industry, and make it bigger and stronger. If left unchecked, relying only on the invisible hand of the market may lose the best opportunity for the development of e-commerce and fail to realize the so-called Yiwu? Strong? . Policy is the baton of industrial development. To promote the e-commerce industry to become bigger and stronger, clear goals and scientific and standardized industrial policies are the most important.

4.3.2 Strengthen publicity and promotion, increase the publicity of e-commerce platform, and improve the visibility and recognition of the platform.

Conduct e-commerce knowledge popularization training. Strengthen the training and publicity of e-commerce, mobilize more enterprises, business households and individuals in Yiwu to engage in e-commerce, form a good atmosphere for all people to start businesses, and let Yiwu people realize their dream of getting rich through e-commerce.

4.4 Take trade reform as an opportunity to develop an international e-commerce platform.

According to the statistics of Foreign Trade Branch of Yiwu Online Merchants Association, there are more than 8,000 retail foreign trade e-commerce companies in Yiwu, all of which are active on AliExpress, Dunhuang, Yi Bei, Amazon and other platforms. The daily transaction volume can reach about 654.38+million, and the annual transaction volume is 30-40 million US dollars. Recently, dozens of Yiwu enterprises apply to open stores in Yi Bei every day. At present, 70% of China's foreign trade e-commerce products are purchased in Yiwu market, mainly small items such as ornaments and wigs and goods that are easy to transport, among which ornaments account for about 60%. E-commerce companies such as Lanting Jishi have come to Yiwu to set up purchasing centers.

As far as the whole country is concerned, Yiwu has a natural foreign trade advantage. As an international trade city, manufacturers gather, and it is the choice area of high-quality supply chain at home and abroad, which has the advantages of logistics and open policy. However, due to the lack of core talents, foreign trade e-commerce takes the old road of Taobao, or is it mainly based on small sellers, and few dozens of people fight in teams? Group army? This gives a big question mark to the follow-up development potential of Yiwu foreign trade e-commerce. In Yiwu, supply chain, payment, foreign exchange settlement, logistics and warehousing are all available, except for a powerful foreign trade e-commerce platform. In this regard, comprehensive talents in foreign languages, trade and e-commerce is the key. The foreign trade platforms in Shenzhen and Guangzhou have targeted the sources of goods in Yiwu. If Yiwu does not strengthen its local platform, then in less than two years, the Yiwu market will be a foreign trade e-commerce. Blue ocean? Or sink to the bottom and become someone else's? Vegetable garden? . Therefore, Yiwu e-commerce must take advantage of the comprehensive reform of international trade to develop its own unique foreign trade e-commerce platform. 4.5 Inherit the experience of the physical market and enhance the comprehensive strength of e-commerce.

4.5. 1 Long-term government support and strong policy guidance.

First, continue to implement the separation of management and management. 1994, the functional departments handed over the management, property management and market construction to China Commodity City Group Company; Industry and commerce, state taxation, public security, local taxation and other departments implement functional management, and cooperate with each other, support each other and cooperate with each other. Therefore, the management of market e-commerce should also be separated from management, giving full play to the synergy of various functional departments.

Second, crack down on fake and shoddy goods and online fraud, and continue to launch a series of projects? Credit market? Measures: such as industry integrity certification, improving complaint reporting network, strengthening internal supervision of case handling procedures, and establishing? Black files? Wait a minute.

Third, actively promote various training and education activities. Open an e-commerce platform access training class in Commodity City, and you can only get it if you pass the exam? The platform is registered with a quasi-qualification certificate, and training courses on computer application, business English, WTO and foreign trade knowledge are also offered.

Fourth, actively promote Yiwu China Commodity City, expand the brand effect of online platforms, and attract domestic and foreign merchants to log on to trading platforms with various preferential measures.

Fifth, the government should promptly and effectively guide the vicious competition in the e-commerce market.

Judging from the trend of China's wholesale market, the comprehensive market is declining, while the professional market has great room for development. In the early 1990s, Yiwu also had several markets, but the operating characteristics were not obvious. Later, the government re-divided the market and implemented? Rowing to the city? . Therefore, virtual e-commerce transactions should also be classified by industry, and industry associations are responsible for centralized management. Products with brand, good quality, low price and new style can be directly recommended by industry associations.

4.5.2 Strong industrial support and supporting services.

First, under the strong support of industrial clusters, a benign mechanism for the coordinated development of wholesale markets and industrial clusters is formed. /kloc-in the past 0/0 years, driven by China Commodity City in Yiwu, the manufacturing industrial cluster centered on Yiwu has developed rapidly, forming a small commodity industrial belt centered on Yiwu, covering cities such as Jinli District and Shaohe Yongwentai in Hangjiahu, with an area of nearly 10000 square kilometers. Logistics and corresponding services, as supporting facilities for e-commerce transactions, should also form a cluster advantage to serve the market.

Second, the support of exhibition services. Since 1995, Yiwu has successfully held 17 International Commodity Fair, and now it has become a professional and international exhibition brand, which is an important way for Commodity City to introduce famous new products, advanced technologies, undertake international orders and display its market image. When the Yiwu government continues to prepare for various large-scale exhibitions, it should also take the opportunity to promote the localized e-commerce trading platform in Yiwu market.

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