Traditional Culture Encyclopedia - Traditional customs - Why are department stores carrying out "multi-consumption scenes"? Can the meta-universe penetrate into traditional shopping malls?

Why are department stores carrying out "multi-consumption scenes"? Can the meta-universe penetrate into traditional shopping malls?

Yes, because the concept of Hyperuniverse is very popular, it is also an excellent marketing tool. Some shopping malls have set up the scene of the meta-universe, which shows that the meta-universe can actually penetrate into traditional shopping malls and make people have a better shopping experience. By creating such a platform, people can interact in virtual and real life, and they can feel a better shopping experience. This better shopping experience can also attract more customers.

Of course, it is also possible that the concept of metauniverse has not survived perfectly in traditional shopping malls. After all, what technology may do at first is not so perfect, but with the continuous development of technology, I believe this concept can be better infiltrated. After all, if shopping malls want to attract more consumers, they must cater to the needs of consumers now. Now the demand should be diversified, more is the pursuit of spiritual entertainment needs, many consumers like new things very much. No matter what kind of consumption scene, as long as we can grasp the needs of shoppers, we can get the greatest benefits. Therefore, as long as consumers have such demand, the technology will be more and more perfect.

And the new things in this place can also give consumers a better entertainment experience, which is diversified consumption. Set entertainment, leisure, social integration, not just shopping. Under the extension of leisure, entertainment and socialization, it can promote consumption. Now the launch of 3D virtual shopping malls has actually given traditional shopping malls an alternative road.

Online and offline linkage, the combination of these two sales models opens a new diversified consumption scene. Once, people have been singing praises for offline shopping malls, but in the end, it is found that offline shopping malls can actually give people a more direct shopping experience, which actually attracts more consumers to patronize. Diversified consumption scenarios give consumers a better shopping experience and more choices.