Xinyang tea culture festival planning book

Tea culture is an important part of China traditional culture. As one of the representatives of China traditional culture, tea culture has a long history and profound connotation. Tea culture is an excellent cultural heritage in China, which has both cultural connotation and economic value. Xinyang is a famous tea producing area in China, with profound tea culture, rich tea culture resources and unique tea culture tradition. In order to inherit and carry forward tea culture and strengthen the development and promotion of tea industry, we will hold a tea culture festival in Xinyang.

Second, the purpose of the activity

1. Inherit tea culture and carry forward the excellent traditional culture of the Chinese nation.

2. Raise awareness of tea culture, popularize Xinyang tea culture and promote the development of tea industry.

3. Strengthen the exchange of tea talents and promote the development of tea industry.

4. Create a cultural brand with Xinyang characteristics and promote the development of Xinyang tourism.

III. Contents of activities

1. Organize a tea culture forum, invite experts and scholars to discuss the history and development of tea culture, and exchange cutting-edge technologies of tea industry and new trends of tea market at home and abroad.

2. Hold a tea culture exhibition to show the cultivation, production, drinking and cultural connotation of Xinyang tea, and invite tea experts to explain the tea tasting and drinking methods on the spot.

3. Organize tea culture competitions, including tea art competitions, tea quality competitions and tea making skills competitions. , and awarded relevant awards.

4. Carry out tea culture activities, such as tea picking in Chashan, tea garden sightseeing, tea making process experience, etc. , so that participants can have a deeper understanding of the production technology and cultural value of Xinyang tea.

5. Organize tea dealers and tea lovers to visit Xinyang tea production base and tea culture scenic spot to promote Xinyang tea products.

Fourth, the activity time

The specific time of this tea culture festival is May 15 to May 18, 2022.

Verb (abbreviation for verb) activity place

The activity place of this Tea Culture Festival is Xinyang City.

Organizational structure of intransitive verbs

1. Organizer: Xinyang Municipal People's Government

2. Organizers: Xinyang Culture and Tourism Bureau and Xinyang Tea Association.

3. Co-organizers: Xinyang Education Bureau, Xinyang Science and Technology Bureau, Xinyang Commerce Bureau, Xinyang Press, Publication, Radio and Television Bureau, Xinyang Federation of Industry and Commerce, Xinyang Tourism Association, Xinyang Bureau of Industry and Information Technology, Xinyang Bureau of Agriculture and Rural Affairs.

Seven. Activity budget

The budget of this year's Tea Culture Festival is 6,543,800 yuan, including exhibition venue rent, activity security, travel expenses of contestants, experts and scholars, tea production tasting, award-winning gifts, etc.

Eight. Activity promotion

The publicity of this tea culture festival will be carried out through online media, newspapers and TV stations. At the same time, social media, WeChat official account and other channels were used for publicity to enhance the popularity and influence of this event.

Nine. Benefits of activities

The holding of this tea culture festival can enhance the popularity and value of Xinyang tea brand and promote the development of local tea enterprises; Strengthen the exchange and cooperation of tea talents and promote the upgrading of tea industry; It is also helpful to promote the development of Xinyang tourism and the prosperity of local economy.