What is the difference between new media marketing and traditional advertising and marketing?

Traditional marketing or Internet marketing or new media marketing, the channel is changing, but the essence remains the same.

Canadian communications scholar Marshall McLuhan once said, "For the first time in history, in our time, thousands of highly trained people spend their entire time to penetrate the collective public **** mind. The purpose of punching in is to manipulate, exploit and control, designed to incite fanaticism rather than to enlighten."

Breaking into the "collective public ****ing mind" of the consumer sounds a little scary, but that's the essence of modern marketing, and the heart of new media marketing. It's the people that are that deciding factor.