How can traditional foreign trade enterprises do well in cross-border e-commerce?

In contrast to the traditional B2B foreign trade procurement methods, cross-border e-commerce buyers have more purchases, smaller volumes and shorter delivery times. Accordingly, because the transaction amount is small, the difficulty of customer development is correspondingly reduced, and the conversion rate is higher. And long time reputation and sales accumulation, so that the excellent cross-border e-commerce can win a part of the loyal big sellers, sales revenue is also very considerable. So so many advantages, traditional foreign trade enterprises to how to successfully join the ranks of cross-border e-commerce?

1. Know yourself and know your enemy: traditional foreign trade enterprises to do cross-border e-commerce advantages and disadvantages

advantages

Many traditional foreign trade enterprises have their own factories or have long-term suppliers, there is a certain degree of product research and development capabilities and product quality control, so you can win the competition through high-quality products of similar products, the same can be done according to the market research, the product improvement and Upgrade, which is generally cross-border e-commerce can not do.

Disadvantage

Most of the traditional foreign trade enterprises have been serving the retail B-end agents or buyers, rather than the consumer end customers, so for the end-customer demand is not enough to grasp, so if you want to do cross-border e-commerce, you should first of all, the product industry you are in the demand for the current situation research, including customer demand for the product, the selling point, the situation of competing products, the main target market and domestic and international competitors, etc.

2. Choose the right platform: is it self-built station, eBay, Amazon, AliExpress, or all do not let go?

If you just want to try the water or cross-border e-commerce at the beginning, you can choose the sales platform, because eBay and other platforms are similar to the domestic Taobao, the concept of the store is not strong, the customer will only look at the rankings after entering keywords into the search bar, concerned about seeing the product images and content. So in these platforms you need to do is to do a good job of the first picture, good product title and description, to attract customers to click to see the details, but also need to improve the store orders to improve the ranking, to attract more exposure and attention.

If you make some achievements you need to do a B2C own station. After all, just like the B2B platform, eBay and other retail platform restrictions and ranking challenges will limit your development, and their own station can be unrestricted display of your products and brand, and do not have to worry about customer attention at any time will be the same platform competitors to steal, but also to collect the customer's visit track for your customer incubation and marketing strategy development to provide data support and guidance.

3. Promotion: focus on social media

Because cross-border e-commerce is directly in front of the end customer, this time, in addition to self-built B2C website search engine promotion, off-site social media promotion is more able to reach customers directly. But according to your product and target market to choose 1-2 major social platforms, marketing to most of the target customers. Social media promotion in addition to high customer coverage, another benefit is to increase the interaction with customers, in the interaction to understand the customer, understand the market, and then use your product development initiative to improve or upgrade the product to better meet the customer.

Take full advantage of their own strengths and experience, traditional foreign trade enterprises can also stand out from the cross-border e-commerce team.