Tik Tok Live Selling illustrates the social function of live content.

Tik Tok live broadcast was done long ago. After all, Tik Tok started with a short video. Now many businesses in Tik Tok are doing live broadcasts to sell goods. In fact, live broadcast has greater commercial value in Tik Tok. Do you know that?/You know what?

Let's talk about the live broadcast of Tik Tok first.

I once talked about how traditional creative people do digital creativity. I said, it's useless to talk about methods and strategies. Now turn on the phone and see if the screen has been used for 7-8 hours. What is the proportion of various social apps? You don't even need these social platforms to talk about digital creativity.

The basis of digital marketing is to understand the content attributes of each platform, the creator's ecology, the biggest fish in this pool, who is the most special and courageous, and what species of small fish and shrimp are, and make judgments based on these, what ideas are suitable here and what marketing purposes can be achieved.

For example, Weibo is used to create public opinion. In the past, Weibo's ecology was an elite culture, and cynics were well known. Now Weibo is an entertainment ecology, and almost all domestic entertainment topics are produced in Weibo. Weibo's marketing value is topic value and public opinion value.

For example, WeChat, I wrote "Brand WeChat, User Service Portal", and later wrote Enterprise WeChat, which talked about shaping the relationship between friends and consumers. Brand officials in the WeChat ecosystem focus on user service, rather than using official micro-daily content.

For example, a auto faster is a people-centered community culture. In Faster Cars, people care about themselves, not the content. When you pay attention to a truck driver, you look at his daily life like watching a play, rather than a fragment of his life.

In the future, each platform will have the opportunity to have a deep chat. Today, we will talk about the live broadcast of Tik Tok under the wind. Why do some people get rich overnight and some people turn over overnight? What is the live broadcast of Tik Tok? Below.

Tik Tok's content ecology represents popular culture.

Before we talk about Tik Tok's life, let's talk about Tik Tok.

Live broadcast is just a tool, and different species will grow in different soils.

It is wrong to compete and compare Tik Tok Live with Taobao Live and Aauto Quicker Live. Each platform has its own characteristics and is not homogeneous. It seems that they are all selling goods, with different starting points and purposes.

According to the data at the beginning of the year, to the data, 400 million people are active in Tik Tok every day, either creating or watching. This is a magnetic field with great gravity, which attracts the public to gather on this platform. So the next question is, what are 400 million people doing?

My definition of Tik Tok content is the popular culture that best represents the public. It's not about the elite culture of literature and art, nor the rural culture of Shan Ye, but the popular culture of ordinary China people. How to prove this, see what grows from here.

Most pop songs, dances and buzzwords come from Tik Tok.

Last year, I wrote an article about the cross-border between Sprite and Ginger. The case comes from the creativity of Tik Tok users, and the copy is: "Do you know that there is a drink called lover's tears? "It's about Yang Le and Jiang, and then my little brother will do it right away.

Hundreds of thousands of people published this content, which was all the rage for a while. So Sprite and Jiang officially crossed the border and made this lover's tears, and finally got a good brand effect.