Unique design and extraordinary craftsmanship talk about RIMOWA suitcase

IT168 Miscellany to the end of the year, get the end of the year award friends will be muttering in the heart I go buy some what good it? Today Hai Liang recommended that you buy a four or five years, or even more than ten years will not be bad, but the tide of things! That is from Germany RIMOWA suitcase. Due to the work relationship, will occasionally travel, so only consider buying a box for things to use. Initially in the Jingdong have seen the American traveler, and then look at Samsonite, TUMI , and finally choose RIMOWA brand, as to why it will choose it?RIMOWA this topic is divided into two parts, the first part of my experience in buying and selling, as well as practical recommendations, the second part of the brand story for RIMOWA.

Today is the last week of 2015, this article was originally written for the public account, but since it was entered in the background, and there must be a lot of friends of Hailiang also interested in RIMOWA brand, and Lufthansa and Rimowa launched the electronic labeling, which is kind of a classic with the technology collision. Then also make an exception to send it once! For the absolute leader tired of looking at the digital products, look at this should also be OK. here also make a advertisement, welcome to scan the above picture QR code attention to the "big play curry", here gathered good food, good drink, fun, as well as luxury goods defeat things.

Why RIMOWA?

RIMOWA - The Pioneer of Lightweight LuggageRIMOWA is a premium brand of aluminum-magnesium alloy and polycarbonate luggage, and is the only remaining German luggage manufacturer with a long history. RIMOWA "Made in Germany" stands for quality materials, superior technology, unique design and exceptional craftsmanship. Above is Baidu's, my own interpretation is enough to pretend, strong enough, with these two points enough. With 168 old leadership fossil words "early to buy, early to enjoy", and RIMOWA this thing you do not smash it, almost not bad. Even if the airport those big brother will feel it is very flavorful after the fall.

RIMOWA positioning in the suitcase

Many friends feel that RIMOWA belongs to the high-end aristocratic objects, in fact, is not. RIMOWA belongs to a high level of civilian suitcases, and travel to start Louis Vuitton to lightweight and durable canvas materials; specializing in the design of the Samsonite suitcase. Suitcase design Samsonite, Tumi also respectively in the material, shape and lightweight efforts. Simple hand, RIMOWA belongs to the car in the Mercedes-Benz, there are a lot of suitcases like Rolls-Royce.

Baidu Encyclopedia definition: RIMOWA - the pioneer of lightweight suitcases RIMOWA is a premium brand of aluminum-magnesium alloy and polycarbonate suitcases, and is the only remaining German suitcase manufacturer with a long history. RIMOWA "Made in Germany" stands for quality materials, superior technology, unique design and exceptional craftsmanship.

Why is it cool?

Brad Pitt hid the stolen Pope's Crown in a box, which is the plot of the movie "Hide and Seek"; under the pursuit of the agents, Tomsk. Ruth in order to conceal the identity, the urgent need to replace the eyeballs are also discreetly stowed in the box, this scene occurred in the "Minority Report"; "CSI Crime Scene", you can find Garrison inseparable from only one thing, that is, an aluminum box. And these in the critical moment to play a role in the case, are from RIMOWA. SO ..... If you buy RIMOWA, you must sell aluminum, polycarbonate is not enough to pretend. There is also a RIMOWA brand story sparked by the aluminum piece, check it out on page two.

RIMOWA's brand culture

The gorgeous store in Munich's Maximilianstrae, with its striking white color palette, fully reflects RIMOWA's distinctive brand significance - that a journey of luxury begins with the purchase of a proper suitcase. The entire line is designed like a modern museum, where precious RIMOWA suitcases are waiting for customers to take them on their journeys around the world. The wide range of choices is one of the great joys of shopping, and the brand's philosophy of "combining craftsmanship and technology" can be fully reflected in each product.

I have a colleague named Du Yi, the cell phone circle to give a face called Du boss. Why call Du boss? Because he is an authentic tycoon, I poisoned RIMOWA is also infected by him. I have seen a lot of friends in the airport with a variety of packing their own RIMOWA, in fact, this also lost RIMOWA itself the significance of the brand culture. Each RIMOWA suitcase engraving, scratches, registration label marks are a story of their own.

Topas MULTIWHEEL 85-liter model

It's my first RIMOWA, and I define it as the most practical RIMOWA. RIMOWA is defined as "the luggage originally developed for tropical travel with its sturdy aluminum-magnesium alloy shell is still the lightest and strongest luggage in its class". It is sold in Germany, when the price of 4650, compared to Beijing more than 9000 equivalent to half the price of the sale. Beijing has an old saying, a penny for a penny, with has been more than two years, the quality really no say.

▲Once for 24-inch, 26-inch, 29-inch

This is the first RIMOWA suitcase I sold, initially intended to buy a 26-inch or so, to be smaller than I am now one. It was bought in Berlin, Germany in 2014, when a lot of Chinese people went, this RIMOWA is almost half price compared to the domestic, so everyone with no money like grabbing. So, the small can not be grabbed, no choice but to buy a large. 26 inch looks to be more delicate than 29, and also more resistant to fall, after all, the larger the inside is more empty. But after a few business trips found that the large size is indeed super practical! You almost don't even have to think about not being able to fit it in.

Keep in mind that according to U.S. law, suitcases over 29 inches are not allowed to enter the country, so the largest size is mine.

Adjustable Divider SystemThe interior of the suitcase is equipped with a height-adjustable divider system that can be flexibly adjusted according to the amount of luggage, so that you can place the various items inside the suitcase in a well-organized manner. There are magic bags at both ends of the case that can be used to loosen and tighten, so you can utilize this bag to bundle your luggage at any time when you have a lot of luggage.

Remember a long time ago there was a RIMOWA advertisement, four foreigners in Thailand did not recruit a cab, had to choose a three-wheeled motorcycle to the city. But there are not enough people to do, there is a person sitting on top of the RIMOWA suitcase skidding away, visible RIMOWA four-wheeled system TOPAS with smooth roller degree and very durable. In addition, the noise-reducing four-wheel system on smooth roads makes it extremely easy to steer the suitcase and move it with particular ease.

Topas selection must choose more than 26 inches, because this size is the essence of RIMOWA, RIMOWA is equipped with innovative TSA locks, can be opened at the time of security screening, and will not cause any damage. Secondly, the large size RIMOWA comes with two hinges for extra strength, which is something you can't enjoy with also smaller cases.

Pilot MULTIWHEEL 39-liter captain's box, it is the most pretentious RIMOWA

My second RIMOWA is Pilot MULTIWHEEL 39-liter models, this belongs to the unconventional appearance, so there is no way to formulate for a few inches, in fact, it is a forced to full of captain's box.RIMOWA defined as "A business suitcase with a difference, ensuring that everything is in order. Noble aluminum materials and thoughtful interior design make PILOT your most reliable piece of equipment."

After reading the official definition, you must be able to roughly guess its interior design as well.The interior space of the Pilot series cases can be separated on demand by removable dividers as well as by computer and power cord packs. Here we can place the relevant items according to our needs, which is very practical! However, it is determined that it can't hold clothes like the Topas series, so the Pilot series is only suitable for short trips of 2-3 days, or more directly for business trips of 1-2 days.

▲Mobile phone, mobile power, credit cards, change can all find their place

▲Also comes with a computer bag, cable bag

Pilot series adopts the design of the top cover, so that you do not need to put the whole suitcase down at the airport security check, which is very practical.

The Pilot series is designed with an opening lid so that you don't have to put the whole suitcase down after the security check, which is very practical. In addition, there is also a mobile power supply, business card slots, card slots, and wallets and coin pouches inside the top lid.

The Pilot is also designed in the hope that we can give up our heavy double-shoulder backs to slide your RIMOWA with ease. The 39-liter model measures 52.5 x 27 x 44.5 cm, which theoretically would not be allowed on board. But according to my many practical experiences and what my flight attendant friends tell me, it's usually a wooden problem! Because the whole crew can't afford to have a late flight because of your offending luggage, the beautiful flight attendants will be eager to help you arrange your luggage. As long as you don't try to do international flights or those cheap airlines that charge for everything, it's OK.

Classic meets tech: Lufthansa and Rimowa launch e-tags

Well, let's get back to the tech. It's common to use a mobile app to board a plane, but have you ever seen a suitcase boarded with an electric tag? Currently, the most common boarding label is still manually sticking paper luggage tags to suitcases, but Lufthansa passengers will soon be able to use the "Rimowa electronic tags" to check in their luggage at home or on the road with a special Lufthansa app. With just one click, passengers will be able to transmit data from their electronic boarding pass via Bluetooth from their cell phone to their luggage with the "Rimowa tag", which will be immediately displayed on a data template in their suitcase. The luggage registered in this way is simply placed on the conveyor belt at the Lufthansa baggage check-in counter. Lufthansa and Rimowa*** are symbolizing a technological revolution in the suitcase industry with the introduction of electronic tags, and we hope that more airlines will join in.

▲RIMOWA and Boeing launched the 747 limited edition

About buying

The best chat to a domestic users the most sad problem, if you are a tycoon, the domestic purchase of Topas or Pilot series are to be more than 8,000 yuan, two of my models are Topas 4650 RMB, Pilot 4200 RMB. Of course, no one is a fool, most of my friends will choose to buy at sea or overseas. Here you need to pay attention to, RIMOWA belongs to the German brand, Hong Kong, the United States is not cheap, so Europe to buy must be the cheapest, especially in Berlin, Berlin airport RIMOWA store and a variety of limited models on sale.

RIMOWA story: the bloodshed caused by aluminum

110 years, RIMOWA from the luggage started, and will expand its business to three major areas such as professional photography boxes, industrial boxes and custom boxes, so far, RIMOWA has appeared in countless Hollywood films, and even Porsche sports car brands RIMOWA's success is not by chance, the key lies in the aluminum-magnesium alloy chosen. This material is not only strong and moisture-proof, but also lighter than plastic.

There is a fascinating story behind why RIMOWA is the only one that insists on using aluminum-magnesium alloy among all kinds of suitcases, and why RIMOWA has even become synonymous with aluminum suitcases.

In addition to the world-famous Cologne Cathedral, the Cologne region of Germany has never been short of celebrities, the great musician Beethoven was born here. In the late 19th century, a young man named Paul Morszeck was inspired by this artistic flavor to pursue a career in music, but he had no choice but to be born into a family that ran a luggage factory. Instead of becoming a musician, Paul Morszeck's father wanted him to take over the family business. In 1898, Paul Morszeck founded the "Kofferfabrik Paul Morszeck Luggage Manufacturing Company", the predecessor of RIMOWA, under his own name. "What Paul didn't realize was that his idea of the "perfect suitcase" would turn into a global champion in the future.

With the luggage business booming, Paul Morszeck's son, Richard Morszeck, also entered the family business with the intention of making a big splash. In personal ideals, Richard and his father Paul surprisingly consistent, to create the "perfect suitcase" is his only goal, but Richard to focus on the innovation of the material, because it is a habit of using leather as the raw material of luggage era, and this material is far from the "perfect" still has a lot to do. The material was still far from "perfect". In order to make the perfect suitcase, Richard began to experiment with different materials, from leather, to wood, to fabric, and finally Richard set his sights on metal. After several trials, Richard found that aluminum has a light weight, and strong and durable characteristics. 1937, the key to RIMOWA's later generation of aluminum luggage finally appeared, at this time, the first brilliant period in the history of RIMOWA also came.

What Richard hadn't counted on, however, was how close the peak of his career was to the bottom.

In 1941, Richard officially changed the company name to RIMOWA, despite the Second World War, after 40 years of operation of the RIMOWA luggage has become a well-known brand in Europe, but under the nest is not intact, with the German defeat in the European theater of war slowly approaching Cologne. In an Allied air raid bombing, RIMOWA's factory was completely destroyed, and even the production of luggage materials, such as leather, wood and fabric were burned to the ground.

Losing everything overnight, the sentimental Richard stood in front of the factory's ruins. Perhaps the sky was the limit, Richard noticed that there was one thing that hadn't been destroyed, and that was the aluminum sheet. In an instant, Richard realized that the future of RIMOWA lay in this metal.

After the war subsided, the first thing Richard did after struggling to get the factory back to work was to resume production of aluminum suitcases. He was inspired by the appearance of the JU52, which he noticed had a pleated design on its outer surface that was very different from that of other airplanes at the time. Upon inquiry, he learned that this design would increase the strength and pressure resistance of the metal. Then, in 1950, the groove design was applied to all of RIMOWA's products.

All the classic RIMOWA traditions of aluminum, grooves, and simplicity took shape in the hands of Richard, the second owner. But it was the third generation, Dieter Morszeck, who didn't want to take over the family business.

Like his grandfather, Paul Morszeck, Dieter had his own aspirations and dreamed of becoming a pilot, but being born into the Morszeck family seemed to seal his fate, and he was asked to take over the family business. Dieter could only fly his own airplane in his free time. However, this seems to be quite burn money hobby, but to Dieter brought a new road to wealth, Dieter always can not find a suitable for flight in the use of the box, have no choice but to do it themselves, unintentionally it is in the RIMOWA products derived from a suitable for the airline people, RIMOWA brand is such a one in the search for the introduction of suitable for different scenarios of use of the suitcase, it is also widely acclaimed, has also become the first to be used in the aviation industry, and has become the most popular. It is also widely acclaimed, but also become a star, ordinary consumers in the heart of the most ideal suitcase.