What is new media marketing?

New media marketing refers to the use of new media platforms for marketing. In the era of great innovation brought by web2.0, marketing methods have also brought about changes. Communication, variation, creativity, relationship, experience and Internet have entered the era of new media communication. There are also online magazines, blogs, Weibo, WeChat, TAG, SNS, RSS, WIKI and other new media. Specific examples are as follows: new media marketing corresponds to traditional marketing, so let's talk about what is traditional marketing: traditional media refers to advertising in newspapers and magazines (circulation), TV broadcasts (ratings) and websites (visits), which can only prove how many people have seen it, and it is not easy to evaluate whether it has achieved the expected purpose. New media marketing refers to letting users participate in specific marketing activities with the help of extensive and in-depth information release by audiences in new media. There are many new media marketing channels. Here are just a few platforms: ① Portal refers to an application system that leads to some comprehensive Internet information resources and provides related information services. For example, Sina.com, Phoenix.com, Sohu.com and so on. ② Search engine Search engine optimization is website seo, that is, Baidu search, 360 search, sogou search, etc., to optimize our own website ranking. (3) Weibo Sina Weibo, headed by a large number of registered users, has formed an important part of social media. Like some celebrities, they usually have a certified Weibo account. Enterprises, groups or individuals strive for gold V, blue V and yellow V certification. 4 WeChat WeChat, WeChat official account is an account that enterprises must register at present, and small programs make more developers crazy. ⑤QQQQ, Enterprise QQ is still used by many enterprises. Blog Sina blog, 5 1cto blog and other blogs have always been popular places for many people. Although blog is a bit out of date at present, it is still active on the Internet. 7 BBS forum Baidu Post Bar is the largest BBS forum in China. 8 mobile phone, SMS, telephone, iPhone mailbox, etc. New media operation is a series of operation means for product promotion, promotion and product marketing with the help of modern mobile Internet and emerging media platforms. By planning brand-related high-quality and high-communication content and online activities, we can push news widely or accurately to customers, improve participation and popularity, so as to make full use of the fan economy and achieve corresponding marketing purposes. The main roles of new media include the following four categories: 1, content distributor. 2. Content providers: individuals from the media and institutions from the media. 3. Advertisers: individual advertisers and institutional advertisers. 4. Promoters: including service content developers, content providers, content consumers and advertisers.