What are the advantages of hardware tools?

Hardware refers to all kinds of metal devices made of iron, steel, aluminum and other metals through forging, calendering, cutting and other physical processing. According to the product use, it can be divided into tool hardware, building hardware, daily hardware, lock abrasives, kitchen and bathroom hardware, home hardware and hardware accessories. With the continuous application of modern scientific and technological achievements in the industry, the competition in the hardware industry is becoming more and more fierce. No matter where you want to stand in the hardware industry, you must fully understand the development of the market. Hardware tools include various manual, electric, pneumatic, cutting tools, automobile maintenance tools, agricultural tools, lifting tools, measuring tools, tool machinery, cutters, jigs, cutters, dies, cutters, grinding wheels, drills, polishers, tool accessories, measuring tools, cutters, abrasives, etc. Most domestic hand tool enterprises are mainly low-end products or OEM, while high-end products and brand products are still mainly in Europe and America. Because the profit space of hand tools is shrinking and the price reduction space is decreasing, it is difficult for enterprises to establish their core competitiveness by price competition alone, so they should explore new development paths. Only by ensuring the stability of product quality and the integrity of enterprises can enterprises win the trust of customers. Although users will consider the price factor when choosing tools, according to the survey, quality is the most important factor for users to consider. If you have a place, it is also the key to expand your brand influence and improve product quality. With good products and guaranteed quality, it is particularly important to carry out proper brand promotion, and the other is after-sales guarantee. Many after-sales services of domestic enterprises are not in place, or there is basically no after-sales service, which has become our big weakness. In the face of increasingly fierce market competition, if domestic enterprises do not pay attention to this point, it will affect their long-term development, and it is also imperative to do a good job in sales and service. Most of the power tools sold in the world are produced and exported from China, and China has become the main supplier of power tools in the world. While the power tool industry is developing, some problems are increasingly exposed. In particular, the reform of scientific research and development system is progressing slowly, the gap with foreign countries is obvious, the export products earn less foreign exchange, the performance level is low, the selling price is low, the scale of enterprises is small, the concentration is low, and the price of raw materials is rising, which seriously restricts the further development and quality improvement of the industry. Power tool enterprises must seize the new development situation, intensify scientific and technological innovation, actively carry out product certification, speed up technological transformation of enterprises, improve supporting measures, actively create conditions, attract foreign investment, and promote enterprise asset restructuring. Only in this way can they be invincible in the new situation. The pneumatic tool market is favored by merchants. On the one hand, its technical requirements are relatively high, and the use range of pneumatic tools is getting wider and wider. Coupled with the further follow-up of after-sales service, the customer's concern that the product is broken and there is no place to maintain it has been dispelled, further stabilizing the sales potential of pneumatic tools. However, its market price is generally higher than that of electric tools, which is one of the main reasons why pneumatic tools are not widely used. With the continuous improvement and maturity of domestic production technology, the price of pneumatic tools will gradually decline.

The entry threshold of China's hardware industry is relatively low, and the production is highly dispersed. In addition, China's production enterprises will be at the bottom of the international division of labor value chain for a long time, and will survive in the form of OEM and ODM. Competition is fierce and homogenization is getting more and more serious. To develop the hardware industry, we must find a way out by subdividing the market and products. Hardware tools are now a relatively mature industry in China. If enterprises want to develop in such an environment, they must seek a way out from market segments. After an industry has gone through the initial stage, development stage and maturity stage, it often enters the stage of refined development. Hardware industry is a labor-intensive industry. Because of China's advantages in raw material prices and low labor costs, the products of China enterprises occupy a large international market space, and the market competition is extremely fierce. As a mature industry, customers generally have fixed suppliers, so it is not easy to develop new customers. Enterprises should realize the development of sales business through market segmentation. In recent years, foreign trade enterprises are facing the influence of many factors, such as the price increase of raw materials, the change of tax refund policy and the rise of exchange rate, and the customer loss is very serious. Enterprises should strengthen superior business, upgrade product structure and strengthen cost control through market segmentation. Under the increasingly serious trend of product homogeneity, enterprises should rely on their own strength and grasp the market segments to maintain their advantages, at the same time, they should also increase technological transformation, unswervingly adhere to quality first and ensure customer service, which is also an important measure when the external environment is not good. Difficult times are also the most critical period to test an enterprise. Some low-tech and small-scale hardware enterprises will gradually be eliminated. At this time, it is very important for an enterprise to formulate the correct marketing strategy and implement it step by step and in a planned way. Because of concentration, so professional. After market segmentation, enterprises must abandon the idea of quick success and instant benefit, seek breakthroughs accurately in one field and become expert enterprises. Their products will be widely recognized and favored by the market.