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Three Successful Internet Cases
Internet success stories 1: Internet entrepreneurship success stories
College students' entrepreneurship aims at e-commerce. Thousands of people in a college set up shop in Taobao.
Yang Fugang's monthly income has reached 30,000 to 40,000, and the owner of Yiwu Industrial and Commercial College 1200.
Yang Fugang, a college student who reviewed for the college entrance examination twice, is now an entrepreneurial idol of Yiwu Industrial and Commercial College. Now the monthly income is 30,000 to 40,000, the annual turnover is more than 2 million, and the working capital is several hundred thousand. More importantly, he belongs to Taobao. Two crowns? The seller, that is to say, he has been praised by more than 45,000 customers online. This is just a microcosm of the online shop trend in Yiwu Industrial and Commercial College. At present, more than 1.800 students in Yiwu Industrial and Commercial College start businesses, and more than 1.200 students engage in e-commerce. What is the reputation of online stores? Drill level? There are more than 400, and an e-commerce supply chain has been formed on campus, forming an e-commerce business circulation center with business tentacles all over the world.
1. Among this group of entrepreneurs, Yang Fugang of Yiwu Industrial and Commercial College in Zhejiang Province has become a model set by the school. 1985 was born with several hundred thousand fixed assets. In May 2007, with the help of the natural advantages of Yiwu small commodity market, he opened a shop on Taobao.
Now Yang Fugang's Taobao shop has a monthly net income of 30,000 yuan. He is often busy until 3 am. Get up at noon 1 1, and then take orders, package, deliver goods and purchase goods. He also hired several customer service staff and gave them 1600 yuan every month. Because he often faces daily online shopping orders of 100 and monthly turnover of about 200,000.
At the end of April, 2008, Song Yadan opened a shop on Taobao. Just a year ago, she was an ordinary student who often worried about living expenses. In less than a year, Song Yadan, a girl from Zhejiang Province, has put on a charming aura. Today, she is a female college student with more than 3 million yuan in working capital. In addition, she has to shoulder the livelihood problems of more than 50 people. All this stems from her daily wish of "living expenses are not enough and I want to earn some pocket money". The product she tried to sell at first was the women's dress designed by herself, which attracted many customers because of its unique design. While designing, she found someone to process it, and the most important thing is to promote it online. Her wealth snowballed. In the Spring Festival of 2009, she registered her own factory. Now she is the core of a team, including assistants, workers, customer service staff and temporary photographers.
3. When you know the latest hot news on the Internet? The first beauty in Taobao? Ye Li is a sophomore in Zhejiang Shu Ren University. When she was alone, her roommates all laughed. What's the screen name? Boiled fish queen? Ye Li is a petite girl, but she is already a successful online shop owner and a self-employed person? Models? The boss's wife. Ye Li said that at the beginning, he moved his mind to sell clothes, that is, there were too many clothes and he was reluctant to throw them away, so he simply sold second-hand clothes. She clearly remembered that the total price of the first order was 195 yuan. After the breakthrough of zero, successive orders began to flow. She said that now, the monthly turnover of her small shop is around 20,000 yuan. It is worth learning from all of us!
Yang's online shop is located on Taobao, the fastest growing online trading platform in China. He is now the owner of an online shop, with 14 employees, 2 warehouses and abundant cash flow. Mr. yang, 23, said that he earned $75,000 last year? I didn't know my shop could run so well. At first, I sold yoga mats, but now I mainly sell cosmetics, and the profit is higher. ?
Since the establishment of 10 in May, 2003, Taobao has quickly occupied the leading position in the domestic personal trading market in a short period of half a year, creating a miracle for the development of Internet enterprises and truly becoming the best online entrepreneurial platform for individuals interested in online trading. It is reported that Taobao has about 83 million members, about 30% of whom are college students. Because it is not limited by funds and venues, opening a shop online has become one of the choices for college students to start their own businesses.
Internet Success Case 2: Internet Thinking Success Case
20 13 On May 20th, the carved beef brisket was officially opened. Which one is this? Luxury dinner? Restaurant? The name sounds quite special. Just opened for three months, many people come here. How crowded people are every day, and it takes a long time to queue up to eat.
The founder of Diaoye beef brisket is Meng Xing, an online celebrity of Diaoye. He is the founder of Afu, the largest essential oil brand in Taobao, and Afu's essential oil occupies 60% market share in Taobao. He is not a catering professional. He opened this restaurant and was praised by many people. Including Mr. Diao himself, as an attempt with high commercial risks, it is full of Internet-style restaurant management.
In Beijing, there are only two branches of Diaoye beef brisket at present, and the storefronts are not large, with more than a dozen tables. The decoration is simple, but it is very distinctive. They mainly cook two dishes, curry beef brisket rice and beef brisket noodles in golden soup, each with more than 100. According to ordinary diners, they eat beef brisket+rice, which is an elegant way to eat bibimbap. It tastes good, but the taste is not important, just like the taste of sea fishing. We prefer to talk about its service and take our family and friends to eat once in a while.
Carving beef brisket is to make a unique restaurant with the thinking and play of the Internet. How to play the Internet? Internet product thinking is to take users as the center, experience the extreme, and then promote it through the Internet.
Internet success story 3: Internet marketing success story
Everyone must be very familiar with Xiaomi mobile phone. Every week, people rob Xiaomi online, thanking them for their successful online marketing plan. Xiaomi mobile phone is essentially an e-commerce platform, and the essence of its e-commerce system is to grasp the needs of users. It is understood that Xiaomi built one in the Mi Chat Forum? Honorary development group? From tens of thousands of forums, a group of highly active users, about 200-300 people, will get the updated version of the software synchronously with Xiaomi. Finally, the internal and external people will test together synchronously, and the problems will be revised at any time when found. In this way, Xiaomi makes good use of external forces and solves complex testing links. At the same time, through MIUI forum, Weibo, forum and other marketing, we have made a single breakthrough for enthusiasts, successfully achieved word-of-mouth marketing, and avoided TV advertisements and street sign advertisements? Burning money? Type marketing.
Xiaomi mobile phone is open for purchase once a week, and the promotion link of WeChat and the QR code of WeChat are put on official website every time. It is understood that the effect of developing fans through official website is very good. You can develop 30,000 to 40,000 fans a day at most. If you want to buy millet, you need to grab it online. This marketing plan is a bit desperate, but it turns out that their online marketing is very successful.
Internet success stories related articles:
1. Three typical domestic internet plus? The situation of
2. Successful cases of entrepreneurship in internet plus
3. Top Ten Marketing Classic Cases of Internet Thinking
4. A typical case study of internet plus.
5. Transformation of traditional industries? Internet plus? Three major case studies.
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