Traditional Culture Encyclopedia - Traditional customs - Promotion of insurance business in rural market
Promotion of insurance business in rural market
My sincere advice: Insurance should not be hyped, nor should there be any hype marketing. Hype is a short-term skill, while insurance is long-term care. You have to do it carefully to do it well in the long term. If you want to make money through speculation in a short period of time, it is better to choose other industries.
It is difficult to develop business in rural areas because of two major problems: concept and purchasing power;
A friend had this experience: he patrolled the village for a long time and met with a bicycle repairman at the head of a certain village. The owner of the shop gradually got to know him, and he later bought accident insurance. Later, the man was hospitalized due to an accident, and the claim was settled quickly. Later, many people in the village came to buy insurance.
Issues to pay attention to:
First of all, if you want to win trust, you must first appear frequently and not appear and disappear; secondly, promote yourself so that customers understand and trust you, and let customers know and trust you. They know that any suggestions you have are for their own good; the third is to help them solve some minor difficulties as much as possible; the fourth is to use examples and stories to illustrate longevity skills;
The second is to professionally design appropriate products for them. Customers (must be what they actually need, not what is forced on them for high commissions), the premium does not necessarily have to be large, but it must be based on the customer's purchasing power;
In rural markets Development is like planting crops. You have to go through sowing and cultivating before you can harvest. During this period, constant visits, attention and care are like sunshine and rain;
Rural markets, including other markets, cannot be opened at a push. You have to work hard. Only by clearly understanding the function of insurance, working hard, and enduring loneliness can you become a winner in this industry.
Fuck you!
Extended reading: How to buy insurance, which one is better, and step-by-step instructions to avoid these "pitfalls" of insurance
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