How to do a good job of outdoor advertising sales

If engaged in outdoor advertising sales, the prospects are still very good, the following is how to do a good job in outdoor advertising sales, this industry sales champion basic annual income of about a million, the middle income earners between 20-50 million, of course, there are also take the bottom of the payroll, because the outdoor advertising sales is still a certain degree of difficulty!

One, find how to find customers?

Looking for customers can be divided into online and offline, online there are all kinds of websites, forums, QQ and WeChat group, around the industrial and commercial network, yellow pages, Huicong network and so on. Offline mainly to strangers, outdoor advertising, the patron is mainly the boss or vice president level, so it is important to find the key people, offline visits mainly to a certain region or a two or three industries. Concentrate on the region can save a lot of time, spend time on visiting customers rather than on the road! Concentrate on two or three industries, by analyzing and comparing, to find the most placed two or three industries to focus on, beforehand, to do a market survey of these industries, so that the exchange with customers have **** the same topic.

Two, how to let the customer put ads!

1, first of all, to meet the fundamental interests of customers, through the analysis of their own outdoor advertising, statistics on the flow of people, how many people pass by every day, how much benefit is expected to generate, before those successful cases, etc., for customers to design marketing programs in advance, to provide value for money services.

2. Why do customers want to do outdoor advertising? What are the benefits and advantages that the advertisement can bring to the customer? How long is it appropriate for the customer to publish? One month? Two months?

After asking these questions, we should repeatedly refine the sales pitch to give three very convincing reasons for purchase. We have to use a large number of similar customer release data to do a good job of statistics, to reach a conclusion for customers to do a reference basis for the release of the plan, these are we provide value-added services to customers performance, customers will be very grateful for our efforts, we should turn ourselves into a professional outdoor advertising, because the customer wants to be this thing. Use professional knowledge to serve customers, so we can form an effective differentiation with other salesmen.

During the period when the customer releases the advertisement, we take the photos, and during the visit to the customer, you will have a lot of topics to talk about. We all know that if the advertisement is released soon, you then look for the customer, what reason to look for the customer, what else can we talk about? But for our monthly single release, there will be many opportunities to visit customers;

3, after-sales service.

For the advertisers who have finished, we should ask how the effect of their placement? How much increase in sales? The number of calls received per day? Other welcome changes? What should we do if we find any problems? How to do a good job of customer value-added services? For example, to inform the customer of competitors released ads, said service, rather than a competitor under a war, continue to stimulate the customer's nerves. Timely follow-up and do statistics, we have now entered the era of big data;

We give customers to do the promotion, try to be data-based things, the concept of things do not mention too much, when we get these statistics, we can provide better service for the customer and other customers, from now on we go into a virtuous cycle of development road;