Brand soft classic case, together to understand the marketing "essence"!

Since 2003, Moutai Liquor Factory's Honorary Chairman Ji Keliang has personally written and published a series of articles such as "Moutai Liquor and Health", "Tell You a Real Aged Moutai Liquor", "The World's Top Distilled Spirits", "National Liquor Moutai, the Soul of the Nation" and so on, which are meant to guide the word-of-mouth dissemination of the softwares in the mass media. Mass softwriting marketing is an important tool. Once published, these articles were reproduced by major online media, releasing an explosive impact through a few simple softwritings. Because Maotai chose the right way of marketing. Soft text marketing can be called in the invisible product or brand implanted into the content, a real piece of marketing soft text to achieve the dissemination of the effect of a wide range of people and in-depth. Today, I'd like to share with you some classic cases of branded softwares, so that you can y understand the "essence" of softwares marketing! Dove chocolate soft, I believe that many people are no strangers to Dove chocolate to have heard of, the following we will analyze together to analyze the characteristics of its marketing soft. Dove chocolate soft text "youth is not the end, our story is not finished to be continued", it is very good for young people's emotional world, wrote a very moving emotional story. The author of the article tells the story of his journey with a boy in the university from knowing each other and falling in love to companionship. It is contagious and readable, and can even arouse the **** of many people. Dove's implantation is more natural. "What remains unchanged is Dove Chocolate", which fits the scene of the story very well and also vividly highlights the positioning and brand connotation of Dove Chocolate. The entrance is delicate and harmonious, which not only makes many people have a long-lasting good feeling about Dove Chocolate, but also subconsciously conveys the brand value of Dove Chocolate. Summary: This is an emotional style of soft text, people are emotional, soft text can also take the emotional route, play the emotional card, create emotional soft text. This kind of soft text allows people to communicate with people, easy to impress people, easy to enter the heart of consumers. Soft text promotion is a long-term work, is any enterprise need to pay attention to. So be sure to work on soft text promotion, do a good job of products, services, word of mouth, brand, in order to bring better publicity effect to the enterprise. If you have the need for soft text promotion, or do not know how to choose a soft text publishing platform, you may want to consider us to consult to understand.