Marketing program example 2000 words

#Planning# Introduction The program is a plan that deploys specific, thorough, and highly operational plans from the purpose, requirements, methods, approaches, and progress. The following is Organized marketing program sample 2000 words, welcome to read!

Part I marketing program model 2000 words

With the continuous development of science and technology, the era of the Internet has long since arrived, the current artificial intelligence, big data technology has become a delightful thing to people in different industries have been widely used, it can be said that directly or indirectly change the way people produce and live. People's production and life style, in politics, economy, culture have different embodiments, of course, the impact of marketing can be said to be the most obvious. Especially the rise of e-commerce industry at this stage, to a large extent, the impact of the traditional marketing model. And how to make good use of big data technology to promote the transformation of the marketing model, different enterprises should be caused by deep thought, only then can further promote the enterprise marketing work carried out more and more better, can make the enterprise's products in the market competition in an invincible position, so as to provide enterprises with a steady stream of benefits, and to promote the development of the prosperity of the socialist market.

First, the big data era introduction

Big data is the inevitable product of the development of the times, it is the Internet technology with the help of the new development of a network tool, which is characterized by the number of very large, if only to take the traditional data processing methods can not be effectively analyzed and processed, the need to use specialized big data tools to be able to effectively process the use of information. After the information has been processed, the data can be analyzed between the existence of close links between the different information can be refracted to different laws, these laws will be applied to the daily production and life of the information. For example, if the effective use of big data technology on different online social networking, shopping and other platforms to analyze data, it can be derived from different customers for different product demand, which is conducive to the combination of customer demand for product development, but also according to the results of the analysis to develop a reasonable marketing strategy, the popularity of the enterprise's products, which can increase the number of sales of the enterprise's products, improve the enterprise's profit level. The level of profitability.

Second, the impact of the big data era on the current enterprise marketing

1. The development of long-term marketing plan is affected

The marketing plan of an enterprise can be said to be an important decision on the survival of the enterprise, which has a direct impact on the sales performance. With the advent of the big data era, the market is unpredictable, the product cycle is generally shortened, which gives the development of long-term marketing plan to add more difficulties and uncertainty, the enterprise needs to adjust the marketing plan at any time according to the changes in the market, which must rely on the use of big data technology in order to be able to accurately grasp the changes in the market. It can be seen that the importance of long-term marketing plan is different from the traditional sales model is so important, coupled with the previous long-term marketing plan generally to reflect the enterprise three years or even more marketing, but at present basically a one-year period.

2. The effect of traditional marketing tools gradually reduced

In the past, the marketing methods are mostly seen in TV ads, display boards, etc., so the traditional marketing methods are often lack of attraction, and there is no interaction with the customers, so it is inevitable to receive the corresponding marketing effect. With the advent of the Internet era, more and more people are happy to tour the information on the network, the number of mobile client use is also increasing day by day. People have begun to get used to the mobile network to communicate, which has almost become the inevitable development trend of the times, then we are required to make full use of big data technology, the product will be displayed to the different network marketing platforms, only in this way can ensure that enterprises in the new market competition to maintain a good advantage.

3. Market research changes

Most of the enterprises in the market research, often limited to the level of sampling, but if only based on the results of such a survey to the entire market environment to predict the development of the corresponding sales strategy, it can be imagined that the difference is bound to exist. But if you take big data technology to conduct a comprehensive market research and analysis, through a large amount of data to carry out in-depth research, the accuracy of the forecast results will be higher. Obviously, sample surveys have obviously not been able to adapt to the development of the current era, not only that, big data technology can also be market research from offline to online and offline comprehensive analysis, through the shopping platform to collect information, you can collect different groups of people for the understanding of the product, the demand for, and so on, in order to adjust the corresponding sales strategy, I think it will be able to get twice the result with half the effort.

Third, the big data era in the context of the enterprise marketing improvement strategy

1. Adopt personalized marketing strategy

With the constant change of the times, more and more at this stage, especially young consumers, consumer personalization needs more and more sought-after, for such a marketing environment, the enterprise should be to formulate a personalized marketing strategy, to improve the marketing approach to targeting and uniqueness. In response to this marketing environment, enterprises should formulate personalized marketing strategies to improve the pertinence and uniqueness of marketing methods. Big data technology in personalized analysis provides a good convenience, through the technology can analyze the information of different users, identify different consumer needs, hobbies and so on, including the consumption habits of specific consumers, economic capacity, purchase mode and so on, the combination of different products recommended to the customer, can effectively enhance the sales volume of enterprise products.

2. Strengthen customer relationship management

One of the most effective ways to cope with the fierce competition in the market is to maintain good customer relations, for customer demand, especially the potential demand to fully understand the business managers to pay attention to the management of customer relations. In addition to the traditional way of customer management, you can also take the management mode of big data technology, has mastered the depth of customer information analysis and mining, according to its corresponding product demand, to provide the most suitable products, on the one hand, can better enlist the customer, but also can effectively increase the income of the enterprise interests. This requires that in the daily work, the entry of customer information, customer information updates, regular analysis are essential, only then can ensure that the correct judgment.

3. Change the talent structure of the enterprise marketing department

As the current big data technology in more and more enterprises have been effectively applied, but in order to fully exploit the advantages of the technology, it is necessary to effectively improve the structure of the marketing talent, to fully introduce the big data professional talent, the opening of specialized positions for marketing data collection and analysis to provide technical support, which is also the inevitable trend of today's development requirements. This is also the inevitable trend of today's development requirements.

Fourth, the conclusion

Part II marketing program model 2000 words

In my school issued newspapers and magazines about English learning 21st Century Newspaper, English Weekly News, English Counseling Newspaper, Crazy English and other seven, the competition is very fierce, and now I learned that the study of the newspaper's English version is entering our school market in large quantities. I understand that the English edition of Study Newspaper is entering our school's market in large quantities. It is understood that their sales model is simply to sell in the dormitory on the university campus, but the coverage is not wide, often each according to one side. However, the delivery of newspapers or magazines became a problem at the later stage, and there were often problems of untimely delivery of newspapers or magazines, or backlog of newspapers, which did not leave a good impression on students. This is a good favorable condition for the New Oriental English which has just entered the market of our school.

I. Analysis of Marketing Objects

Marketing Objects: 20xx undergraduate freshmen of XX University of Technology

Total Number of Objects: It is expected that the undergraduate freshmen will be around xx people

Analysis of Objects' Needs:

(1) For the college students who have just stepped into the Ivory Tower, they have already had their own English learning goals in their mind, which is to pass the four or six grades of English, and then strive for higher goals. The first step is to make sure that you have a good understanding of what you are doing and how you are doing it.

(2) In our school, since there is an English placement test for new students about ten days after they enter the school, students who have been away from the test for a few months will pay more attention to this test. However, without prior knowledge, few of them will bring their previous textbooks or materials with them, so this is also a favorable entry point for New Oriental's English sales pitch.

(3) The reform of the English four and six levels of the test questions now has higher requirements for the English level of contemporary college students. The most effective way to improve your English is to expand your vocabulary. Finding an effective way to help you expand your vocabulary and improve your overall English ability is what many students just entering the school want to know, and at the same time, passing the English IV level has also become the students' goal of learning English.

Second, the sales market field and personnel

(1) sales market field analysis: xx Industrial University is a vast area, the distribution of dormitories is more concentrated.

(2) sales staff: In order to carry out better market promotion and marketing, sales staff should be all over the school freshmen dormitory areas, so that we can do favorable publicity and promotion, in the first time to seize the school more market, while the distribution of newspapers for the future to provide more convenience. At the same time, taking into account the boys into the girls' dormitory is not convenient, sales staff should be a certain proportion of men and women, through which to establish a favorable geographical advantage!

(3) In view of the analysis of the market on the ground, it is estimated that the total **** need about xx people salesman distributed in the campus of the various freshmen dormitory publicity and promotion, as for the later sending the magazine probably need x people.

Third, publicity and marketing

Publicity theme: read New Oriental English, do the future master!

Promotion tenet: honesty and trustworthiness, service first, make customers satisfied!

Pre-preparation:

(1) Recruitment: Considering the difficulty of pre-promotion, I will recruit students and friends who are more responsible, want to do it and want to do it persistently, especially those who have had previous experience in promotion. At the same time, we should also take into account the geographical distribution of personnel and gender ratio, will be recruited into five small teams, one of which is a small team of girls, and choose a strong ability to captain.

(2) personnel training and experience sharing: as a sales team, there should be a team spirit, work together to do a good job of marketing. The development of team spirit requires team members to get along more and understand each other. In order to get better sales results, it is indispensable to master certain sales techniques. Although individual wisdom or experience is limited, but the accumulation of water into a river, sand into a tower, the power of unity is endless, requires us to be able to learn from a wide range of experience and exchange with each other. In addition, more efforts to learn the theoretical knowledge, learn more about sales techniques.

Fourth, marketing preparation

(1) two days in advance to the school, the development of marketing detailed planning steps.

(2) Coordinate with the members of the organization to encourage morale!

V. Publicity and marketing stage

(1) fixed-point publicity: the new student enrollment phase, the main intersection in the dormitory set up a reception point. For new students and their parents to provide free drinking water and make the corresponding publicity version of the plane publicity. At the same time, if conditions permit, you can provide free newspapers.

(2) publicity and marketing: new students enrolled in the time to the new dormitory publicity and marketing.

(3) Seize the opportunity of the old folks' meeting to help the new students to understand the university life and English learning, to answer the new students' many confusions about the university, and at the same time, to explain the importance of English and learning methods, with the help of marketing our newspaper.

Sixth, marketing strategy

(1) First of all, we should give people a kind of friendly feeling, self-introduction is very important, bring the student ID is a must, as a senior or older sister, we have to be in the eyes of the new students is very trustworthy. You can introduce the school situation to them as a senior or a sister, like making friends. We should smile when we talk to them, bring them closer to each other, and reveal the importance of learning English in college: as freshmen in our school, there will be an English placement test after entering the school, which will determine the level of English they will learn in that class. Speaking clearly about the importance of the placement test, students in fast classes have better English teachers, which is conducive to improving their English grades and taking the English IV exam earlier. And many students come to school without any English-related books or materials, buy this magazine can do some preparation for the exam, to find the feeling of English, the same can be used for the future of college English courses and English four-level learning.

(2) Bring a sample with you when you sell, be as concise as possible, and don't be too commercial when you cut to the chase, as this will make the new students look resentful.

(3) If you can successfully sell a magazine, be sure to open a formal subscription invoice, which is specific to the magazine. Also leave the contact information of the campus supervisor, if there are any problems with the distribution of newspapers can be reflected to the campus supervisor. At the same time, the salesperson should also take the initiative to leave his or her contact information, and take the initiative to ask any questions to our seniors or sisters. Even in a dormitory did not succeed in marketing, the same to the identity of the senior or sister to leave a contact phone number, one can leave the freshman back to the opportunity, the second can be publicized to his or her roommates, for the future subscription to leave the way.

VII. Marketing plan to carry out the stage

(1) every day from the captains to collect and organize the latest subscription.

(2) daily captains meeting, *** with the solution of marketing problems encountered.

(3) daily meeting of the group to inspire the team and work together!

Eight, the later magazine sent

(1) Based on the previous analysis of the market field, the later send the magazine to do the same convenient and fast. Therefore, the campus will be in the dormitory of each freshman selected individual as a sender, each issue of the magazine to send in a timely manner, to give the freshman to the satisfaction of the service and impression, but also this is to occupy the market and the expansion of the market is an effective way.

(2) In view of other magazines and newspapers in the delivery of the loopholes, to the freshmen customers have created a very bad impression, some people even proposed refunds, so the late delivery of services must be timely, thoughtful, according to the establishment of the readers' feedback mechanism: according to the number of each dormitory area for the number of magazines subscribed to the arrangement of the region to send the staff (a sender is responsible for a dormitory); in addition to send the staff to be monitored by the freshmen customers, the customer's feedback on the magazine, the customer's feedback on the magazine. The supervision of new customers, customers of the magazine sending problems, such as sending untimely, wrong send, omission and other issues can be reflected to the campus supervisor, by the campus supervisor to deal with the solution, through these to indirectly supervise and assess the performance of the salesman.

(3) In order to avoid wrong sending, omission and other issues, the need to produce the appropriate form will be responsible for the magazine sender to summarize the information of the students, each sent a magazine in the table to make the appropriate records, so that the sending of work in an orderly manner, to avoid problems caused by the customer's dissatisfaction!

Nine, after-sales research

Part III marketing program 2000 words

The plan is mainly for the marketing of financial products, including online banking, microfinance card, and low-carbon credit card four financial products. Its purpose is to expand the social influence of the Bank of xx, enhance the market position, improve visibility, and broaden the scope of business.

I. Marketing Environment Analysis

(a) Macro-environmental analysis:

1. Political environment. China's political environment is more stable at this stage, there is no serious economic and political conflicts and problems. The management of the country for our residents to ensure the credibility of the bank, so that our residents are more assured to participate in online banking transactions, Alipay cartoon also has a wider range of space for the issuance; our country strongly supports innovation and entrepreneurship, which provides a good condition for the development of microfinance card.

2. Natural environment. Human activities in the economic development at the same time also brought a great burden to the natural environment. The greenhouse effect caused by the large amount of carbon dioxide emissions, so that people are more concerned about environmental issues. In order to implement the scientific concept of development and adhere to the road of "sustainable development", the use of low-carbon credit cards for customers to establish a "personal green file", which is an effective method of energy saving and emission reduction.

3. Economic environment. At present, the world's overall economic situation is still relatively severe, the international financial crisis is a huge threat to the growth of the world economy, China's economy also has significant resistance. However, the domestic macro-economy is a trend of stable growth, the continuous development of the capital market and the residents of the fee structure and the concept of financial management of the changes brought about by the good opportunity, the government's support for the bank is still strong. Online trading, encourage entrepreneurship, these are the development of the country's economy has played a great role in promoting.

4. Competitive environment. After China's accession to the WTO, with the influx of international banking giants, such as Citibank, HSBC and other globally recognized large banking groups have opened branches in China, they have a good reputation, quality service, which caused considerable force on some domestic banks. Our banking industry must open up new space for development, and thus at this time we began the development of online banking, microfinance cards, low-carbon credit road.

5. Demographic environment: On XX, 20xx, China Internet Network Information Center (CNNIC) released the "XXth Statistical Report on the Development of the Internet in China". The report shows that as of the end of 20xx xx, the scale of Chinese Internet users exceeded x billion, reaching xx billion, with xx million new Internet users in the whole year. The report shows that the scale of Chinese cell phone users reached 356 million, with a year-on-year growth of xx%. With the popularization and wide application of the network, online banking, Alipay cartoons such as the emerging trading platform, will be more people's favor. In addition, the demographic problem, but also make the difficult problem of employment more serious, entrepreneurship will be more and more, microcredit can be more reflective of its advantages.

(2) SWORT analysis of financial products:

1. Advantages

(1) Information advantage. xx Bank is located in xx, due to the long-term service of the local market, xx Bank and the local government and customers have close relations with the jurisdiction of the economic, social and other conditions are more familiar with the better environment as well as market advantages.

(2) Policy advantages. The government should build a new countryside requirements, increase investment in rural areas and policy concessions. Banks to support the "three rural" and local economic development as its own responsibility, the principle of clear, clear market objectives, in the local easy to get government support.

(3) Environmental advantages. xx city's sustained and rapid economic growth, the environment and the process of urbanization.

(4) own advantages. Since the reform and opening up, China's financial industry is developing rapidly. In the entire financial institutions organization system, small and medium-sized banks is the most rapid development, vitality of a group, they are unique vitality and vitality, active in the economic field, its role should not be underestimated. Small and medium-sized bank business scale development of fast, good economic efficiency, the scope of business gradually expand this is the development of the enterprise's own advantages.

2. Disadvantages

(1) visibility. A large number of visits, questionnaires, telephone and other forms of investigation shows that the general public, small and medium-sized enterprises know very little about the XX Bank; the scale is not large, the convenience is poor, will also lead to the XX Bank can not become the first choice.

(2) Cognition. xx Bank officially opened in xx in xx, the market has a very low awareness of its competitiveness compared with the four major state-owned banks is at the bottom. Many people's awareness of Bank of XX only reaches the level of "rural cooperative credit unions", and they do not understand the transition from "XX Savings" to "Commercial Bank".

(3) Form. The business field is narrow, the product innovation ability is poor, can not be tailored to customers with personalized, differentiated products, no timely update of new and innovative business to attract customers.

(4) Staff level. After comparing with other banks, the overall comprehensive quality of Bank of XX employees is not high, and the level of specialization is relatively weak.

(5) Service level. Lack of effective marketing service system, after-sales service is not in place.

3. Opportunities

(1) In the promotion of products and services to increase publicity to broaden the market share. Such as schools, entertainment and public **** places to carry out on-site interactive publicity, so that more people understand and contact with the relevant financial products.

(2) The breakthrough of policy barriers has given rural small and medium-sized financial institutions enormous room for development.

(3) The world's ecological environment is deteriorating, and the development of a low-carbon economy has become a global **** knowledge, and the development of carbon trading is precisely the way for people to utilize the market mechanism to lead the development of a low-carbon economy. Under the background of low carbon economy, Chinese commercial banks should actively respond to the opportunities and challenges brought about by the economic transformation, continuously promote the innovation of financial products, actively participate in the construction of China's carbon trading market, and gradually establish a sound low carbon financial system to meet the challenges of the new pattern of the world's low carbon economy.

(4) In recent years, the XX banking industry has achieved rapid development, in the situation of economic globalization, the XX banking industry is facing great opportunities: macro-control to the commercial bank business opportunities; changes in the mode of economic development of the commercial bank opportunities; in addition, many commercial banks to real estate development loans, mortgage loans as the main direction of investment, the commercial bank in the process of changes in the mode of business development. In the process of the change of mode, constantly looking for new core customers, which may be operating new materials, new energy, these industries will have better prospects in the future.

4. Threats

(1) Under the influence of the world financial crisis, the world economy has not yet come out of the trough.

(2) The entry of foreign banks, many newly established small and medium-sized banks is the market competition is more intense.

(3) Expansion into other regions has been restricted by existing policies in some places.

(3) market competition analysis

(1) China's commercial banks are an important pillar of national economic development, financial macro-control of the market base, the national economy plays a pivotal role. In the accelerated development of economic globalization and financial integration today, China's commercial banks will be increasingly subject to foreign banks and the global economic crisis of the multi-layered impact.

(2) State-owned commercial banks in China's financial system in the absolute monopoly, so that small and medium-sized banks face the reality of market competition. Highly monopolized market is bound to appear unfair competition, small and medium-sized banking system is facing great challenges. In recent years, due to insufficient market share, weak capital force and low level of electronic, domestic small and medium-sized banks have suffered from three major illnesses: serious shortage of the proportion of their own funds; low quality of credit assets; and single business varieties and low level of profitability. How to improve the survival of small and medium-sized banks in a timely manner, properly, to solve these diseases, will be directly related to the survival of small and medium-sized banks.

(3) in order to maintain the advantage of competitiveness, it is necessary to clarify the state of competitiveness, with the changes in environmental factors and the competitiveness of the continuous diagnosis, cultivation and consolidation, maintenance and expansion of competitiveness between the owner and the distance between competitors. Otherwise, competitiveness will be imitated or even overtaken. Therefore, the premise of this work is to establish a set of scientific and reasonable evaluation index system, make timely and correct evaluation of the comprehensive competitiveness, not only the public know the characteristics of small and medium-sized banks, the advantages of the various businesses, while the bank itself can clarify its own competitive advantages and market position.

(D) Corporate Image Analysis

xx Bank was formerly known as xx Savings. The bank adheres to the people's xx, for the people's fine tradition, give full play to the characteristics and advantages in the geography, people, mechanism, etc., to support the "three peasants" and the development of the local economy as its own responsibility, closely around the "market-oriented, customer-oriented" business philosophy, establish and improve the modern enterprise system, establish and improve the modern enterprise system, the customer-oriented, the customer-oriented, the customer-oriented, the customer-oriented, and the customer-oriented, and the customer-oriented.

Second, the market is facing the problem analysis

(1) competitiveness:

In addition to state-owned banks, China currently has many small and medium-sized banks, such as xx bank, there are some things large foreign banks, xx, etc. xx bank in terms of visibility, product innovation, service system and so on, compared with which there is a great lack.

(2) Poor innovation:

One of the main challenges facing the Chinese banking industry is product and service innovation. In the survey, it was found that Bank of XX's online banking, microfinance cards, and these financial products are available in many banks and are very common, and are not its unique features.

Third, the market opportunity analysis

Strategy

Fourth, the marketing plan to achieve the goal

1, to improve visibility, for the bank's future development of the better to pave the way for the realization of its ultimate goal, "to become the country's rural cooperative bank".

2, to follow the purpose of the bank "based on the local, support the three rural, service community.

3. Establish a better corporate image, a sense of social responsibility, adhere to the scientific concept of development, and take the road of sustainable development.

4, the green banking concept of green environmental protection.

V. Marketing strategy

(a) Internet banking:

1, through the Internet, the United Bank of xx personal customers to provide account inquiries, transfers and remittances, and other financial services online banking channel, the brand for the "Harvest E network". Through advertising in the crowded places such as buses, schools, hospitals, commercial streets and other places to vigorously publicize and promote the period of interbank transfer fees as low as 1 yuan, free of charge within the system transfer certificate free of charge, free of charge, free of charge to send the USBKEY generous treatment, so that more people know the characteristics of the business of the United Bank of xx.

2, the opening of online banking to reduce or waive certain fees, such as the cost of U shield and password rewriting costs, while publicizing the promotion period to open the online banking free gift Internet banking shield, external publicity to open the online banking services can obtain additional points.

3, online banking can be tied to family members, family members for the family card, such as in the online payment of one party's card does not have enough cash can be directly jumped to the other family's card for accumulation, without the need for fees, in the opening of the online banking at the same time you can at the same time and then tied to the cell phone banking.

(B) microcredit card:

1, in the face of major universities, small and medium-sized enterprises to vigorously promote, and encourage major universities want to start a business in the aspiring young people, more encouragement to help more of these ideas, so that they can use the microcredit to complete their dreams of entrepreneurship.

2, in the school and the surrounding entertainment venues for microcredit card publicity, the main financial products to hit the popularity due to the promotion of green consumption and environmental protection, through the distribution of renewable environmentally friendly paper bags so that students in the above with a pen to write their own ideas for the future, and then you can give the paper bag, which is accompanied by microcredit card related to the introduction.

3, for small and medium-sized loans, there are positive incentives to encourage preferential policies, you can provide a platform for the exchange of business information, if there is the same idea of cooperation, through the xx United Bank loans, the implementation of entrepreneurship.

(C) Harvest Card Alipay cartoon:

1, xx United Bank's former background xx Rural Cooperative Credit Union as a pavement, continue to develop the Harvest Card, and faster into the new background, into the rapid economic development of the community, and based on the preferences of the young people, in the Harvest Card Alipay function, so that the Harvest Card is more suitable for all ages of the consumer groups, the scope of a wider range of the use of the It is more convenient and faster to use.

2, Harvest Card payment cartoon can diversify their own opening methods, bank counter opening, online opening, cell phone opening and other forms, more convenient for customers to use.

3, Harvest Card Payment Cartoon can cooperate with foreign websites. The current online shopping is only limited to the domestic, to buy goods from foreign sites is generally taken in the way of foreign purchases, the Bank can take this as a breakthrough point to take the lead in cooperation with some foreign shopping sites, to improve the Bank's specialty services.

(4) Low-carbon credit cards:

1. Low-carbon credit cards use environmentally friendly packaging materials to make reasonable use of renewable resources.

2. Low-carbon credit cards have points for every dollar spent that counts towards the "personal green file", which establishes a personal green fund that can be used for environmental protection.

3. Low-carbon credit cards are integrated with the XX tourism industry. The card is printed with different scenic patterns of XX's characteristic attractions, such as the ten scenic spots of the West Lake, the ten scenic spots of the new West Lake, and the scenery of the Qiandao Lake. The green tour suggests that the family should get out of the house and enjoy the beautiful scenery after studying and working, so as to enhance the environmental protection awareness and enjoy their own healthy life.

4, join hands with xx universities and colleges. The most important thing is that the university students are able to accept new things, cultivate the environmental awareness of the university students at the same time, but also expand the influence of the bank's low-carbon credit card, the issuance of volume, and increase the bank's revenue.

5, the establishment of the hand in hand package, where the above customers together in the xx United Bank for credit cards, that is, free of annual fees, and in the original repayment ability based on a certain rate can be increased by its throughput, the more people for the higher rate. The more you do it, the higher the rate will be. The day you do it, you'll also get a coupon for the Huayuan Cinema.

Six, the specific implementation of the method

1. Simplify the complexity of the procedures in the business hall complex and cumbersome process, the abolition of a number of unnecessary intermediate links to improve efficiency. Improve the network system. If the business can be handled directly on the Internet, the specific operation process is written on the official website to save time.

2. Expand the scale of the enterprise and add multiple outlets within the xx range.

3. Publicize the enterprise, hit the enterprise popularity, in public transportation, TV to do with the green tourism combined with a series of promotional advertisements, in-depth to the colleges and universities, enterprises to promote the brand of services.

4. Sound after-sales service mechanism, for old and new customers to take different measures to attract new customers and retain old customers. Once there are adjustments within the bank should be informed in a timely manner, the promotion of new business is also timely publicized to each customer.

5. For other customer groups, the Bank can take the initiative to visit, call, mail and other forms of marketing.

6. Organize some environmental protection-themed activities in universities and colleges, and at the same time vigorously publicize the Bank's financial products "low-carbon" features, vigorously promote online banking, Harvest Alipay card and low-carbon credit cards and other financial products, in order to cater to the current young consumer groups green, environmental protection, fashionable consumption concepts, and successfully open the college market. The company's website has been updated and is now available for download.

7. Actively encourage college students to start their own businesses and lower the threshold for small loans. By organizing some lectures on self-employment to make its popularity among college students.

8. Encourage farmers to take the road of agricultural modernization, due to the low cultural level of farmers, in the modernization of agriculture, the Bank should increase publicity efforts can be played in the form of promotional films to stimulate the interest of farmers, thus, the microfinance card successfully into the rural market.

9. In the form of marketing, the Bank can take the initiative to door-to-door, telephone, mail and other forms of marketing.