How to create excellent corporate culture

Corporate culture is organizational culture and the soul of an enterprise. Excellent corporate culture is the most fundamental symbol that distinguishes it from its competitors. I will share with you how to build an excellent corporate culture. Welcome to read, for reference only!

How to create excellent corporate culture

Through specific cases, this paper analyzes the important role of enterprise culture construction in enterprise management and development in the new economic period, and expounds that how to build excellent enterprise culture lies in shaping enterprise core values, creating a brand with its main business as the core, and fully embodying the people-oriented concept.

Keywords: corporate culture; Internal control; Core values

China Library Classification Number: F27 Document Identification Number: A

Original title: Analysis of the role of corporate culture in the new economic period and how to build an excellent corporate culture? Corporate culture from the perspective of internal control

In June 2008, China's Ministry of Finance, the National Audit Office, the China Securities Regulatory Commission, the China Banking Regulatory Commission and the China Insurance Regulatory Commission jointly issued the Basic Standards for Internal Control of Enterprises (Caishui [2008] No.7). 20 10 On April 26th, the Ministry of Finance, the China Securities Regulatory Commission, the National Audit Office, the China Banking Regulatory Commission and the China Insurance Regulatory Commission jointly issued the Supporting Guidelines for Enterprise Internal Control. Supporting guidelines include 18 enterprise internal control application guidelines, enterprise internal control evaluation guidelines and enterprise internal control audit guidelines. Among the supporting guidelines, the application guidelines of enterprise internal control occupy the core position, and corporate culture is included in the application guidelines. Together with the previously issued Basic Standards for Enterprise Internal Control, it marks the basic completion of the enterprise internal control standard system in China, which adapts to the actual situation of enterprises in China and integrates international advanced experience.

First, the important role of corporate culture

Corporate culture refers to the values, business philosophy and entrepreneurial spirit gradually formed in the production and operation practice, which are recognized and observed by the whole team, and the general name of the code of conduct formed on this basis.

Yu Guangyuan, a famous economist, pointed out from a strategic point of view: The prosperity of a country lies in the economy, the prosperity of the economy lies in enterprises, the prosperity of enterprises lies in management, and the quality of management lies in culture? . It can be seen that corporate culture plays a key role in the development and growth of enterprises.

Although the financial crisis in 2008 criticized the innovative financial products in the financial industry, we can't go to the other extreme because of choking on food. Financial innovation under strict supervision is still the future development direction.

(A) corporate culture construction can provide spiritual support for enterprises. If enterprises want to win in the market competition, they also need the spirit of tenacious struggle and unremitting struggle. After Germany surrendered in World War II, the factory building of Tianxiang Company in Berlin was bombed into ruins and desolate. The general manager of the company who spent the rest of his life after the war went to the ruins and shed tears. The factory was destroyed, no one was left, and it was all over. However, a miracle appeared. For several days in a row, employees of the company came to the factory ruins one after another, and almost all the employees who survived the war came. They surrounded the general manager and said, our people are back, and everything will come back. Let's get to work! ? In less than five years, Intertek returned to the pre-war level, 10 years later, it became a powerful multinational company. This is the power of corporate culture.

(B) corporate culture can enhance the core competitiveness of enterprises. It is generally believed that enterprises with core competitiveness have the following characteristics: key technologies with good market prospects, true and steady financial situation, consistent corporate image inside and outside, true and honest service attitude, team spirit of unity and cooperation, customer-centered business philosophy, fair and just employee treatment, and incentive mechanism to encourage employees to explore and innovate. All these characteristics are almost related to corporate culture.

Why can't China produce world-class enterprises like Wal-Mart and Microsoft? It is very important that most enterprises in China lack excellent corporate culture, or that enterprises in China pay too much attention to short-term benefits and pay too little attention to the construction of corporate culture, because the construction of corporate culture cannot show direct economic benefits in the short term. We often say? Management? , management collapsed? Tube? +? Why? . According to statistics, China enterprises? Tube? ∶? Why? Most of them are 80: 20; Enterprises in western developed countries? Tube? ∶? Why? Generally, it is 20∶80, which may be the most powerful explanation for the lack of international competitiveness of China enterprises. Here? Why? It is an idea and a corporate culture.

(C) Corporate culture construction can provide a strong guarantee for the effectiveness of internal control. As an important starting point of enterprise management, internal control is often manifested in a series of rules and regulations and their implementation. These rules and regulations, together with other management norms, even including the development goals and strategic planning of enterprises, must strive to build excellent corporate culture if they are to be truly implemented. The vitality of rules and regulations lies in their implementation. Without excellent corporate culture, it is impossible to unify the thoughts and will of directors, supervisors, senior managers and all employees, stimulate their potential and enthusiasm, cultivate a sense of identity with the enterprise and form excellent execution.

Second, how to create an excellent corporate culture

(A) focus on shaping the core values of enterprises. As Li Yunlong said in "Bright Sword":? I don't do business at a loss! ? This is the core value of his team. Because of Li Yunlong's persistence and exemplary role, both his original independent regiment and his later new regiment, from the battalion to the grass-roots company, are carrying out this core idea, that is, every battle should be rewarded, so Li Yunlong is called the head of the regiment, but judging from the number of his soldiers and weapons and equipment, he has teachers.

Corporate culture construction begins with the careful cultivation of core values and ends with the maintenance, continuation and innovation of core values. To this end, we should pay attention to the following aspects: First, we should pay attention to excavating our own culture. We should pay attention to the specific external environment and internal conditions of the enterprise, organically combine individuality with individuality, generality with individuality, sum up the fine traditions and management styles of the enterprise, excavate and sort out the valuable cultural resources formed by the enterprise for a long time, embody distinctive features in the spirit refining, concept generalization and practice mode of the enterprise, and form an enterprise culture with both characteristics of the times and unique charm; Second, we should pay attention to learning from others. Firmly grasp the direction of advanced culture, take an open, learning, compatible and integrated attitude, adhere to the principle of taking myself as the main body, learning from others' strengths, integrating innovation, and being unique, extensively learn from the outstanding cultural achievements of advanced foreign enterprises, boldly absorb the advanced contents of new world cultures, new ideas and new concepts, take their essence, discard their dross, foster strengths and avoid weaknesses, and use them for our own use; Third, we should guide the actual actions of enterprises according to the core values formed by shaping.

(2) Efforts should be made to build a brand with its main business as its core. Brand usually refers to intangible assets that can bring premium and appreciation to enterprises. Its carrier is a name, term, symbol, logo or design and their combination, which is used to distinguish products or services from other competitors. The brand of enterprise products or services is linked to the overall image of the enterprise and belongs to the enterprise? Face? Or? Logo？ . The reason why a brand can add value mainly comes from the impression that its carrier forms in consumers' minds. In the market competition, all enterprises attach importance to the brand building of their products or services. Building a brand with the main business as the core is an important content of corporate culture construction. Enterprises should implement their core values in the cultural construction of independent innovation, product quality, production safety, marketing and after-sales service, and strive to build a brand that originates from its main business, can be recognized by consumers for a long time, and shows strong competitive advantages in domestic and foreign markets.

(C) fully embodies the people-oriented concept. ? People-oriented? This is an important principle that enterprise culture construction should follow. Enterprises should firmly establish the people-oriented concept in the construction of corporate culture, adhere to the principle of relying on all employees to run enterprises wholeheartedly, respect labor, knowledge, talents and creation, inspire people with a beautiful vision, unite people with a great cause, inspire people with a scientific mechanism and cultivate people with a beautiful environment.

On how to build an excellent team in enterprises

There are no perfect individuals, only perfect teams. Excellent teams are like the army, such as families and schools.

Excellent teams, like the army, should learn from the excellent troops in history and improve their execution. Like the army, orders are carried out unconditionally, execution is above everything else, execution is above everything else, execution is above everything else, and it is carried forward? Bright sword? Spirit, as Jian Feng pointed out, is invincible, creating a team of workers who can draw, shout and win. Like the army, there is no excuse to finish the work, no excuse to find a way, no one else to find themselves, no objective and subjective; Like the army, work pays attention to details, starting from small things and doing small things thoroughly; Like the army, be conscientious, strive for first-class, have the courage to undertake everything, strive to eliminate everything and strive to surpass everything; Like the army, dedication is the soul, communication and cooperation to solve problems, faith to solve problems, never give up, never give up; Like the army, constantly improve the commanding ability of commanders. Through orderly, powerful and effective command, we can overcome the problems of weak execution, insufficient execution and discounted execution.

The commanders of enterprises, that is, leaders and managers, must gradually realize that if they want to improve their command ability? Ten changes? That is, to establish leadership is to moisten things quietly, damn it? Shouting type? Where to? Gentle type? Change; Establish the concept that leadership is a kind of motivation. What kind of punishment? Where to? Incentive? Change; Establish the concept that leaders are friends. Parent type? Where to? Friend type? Change; Establish the concept of moral leadership, by? Dynamic type? Where to? Charming? Change; Building leadership is the concept of leadership, which is defined by? Old-fashioned? Where to? Innovation? Change; Building leadership is a model concept, which is defined by? Teaching by words? Where to? For example? Change; Establish the concept that leadership is a canal opener. Interception type? Where to? Dredging type Change; Establish the concept that leaders are service providers. Guided type? Where to? Service? Change; Building leadership is the concept of being a leader. Rule by man? Where to? Takuji? Change; Building leadership is the concept of evangelist, which is defined by? Business type? Where to? Preaching? Change.

An excellent team, such as a family, is to improve the harmony of the enterprise just like managing a family. Home is a harbor for love, a gas station for work and a chat room for communication. As leaders and managers, we should put the large-scale performances of Beijing 2008 Olympic Games into practice. And then what? Words are deeply imprinted in my heart. By internalizing in the heart, solidifying in the system and externalizing in the line, we will give people who want to be officers a chance, give people who can be officers a platform, give people who are successful in their work a development, and build a positive, harmonious and hard-working leadership team. Educate employees to be loyal to the motherland: offer love to the society; Give care to others; Dedicate sincerity to the enterprise; Dedicate filial piety to parents; Give your heart to yourself Attention? Harmony but difference? , avoid? So is disharmony? . Step by step? Five and? That is to say, we should be neutral and constantly carry out product innovation, system innovation, cultural innovation, technological innovation, management innovation and business innovation with the heart of communication; Talk about peace, treat all changes with a normal heart, watch bloom fall, and bear the burden of humiliation; Talk about harmony, treat every employee with love, and let love fill the world; Pay attention to peace, treat complex problems with a simple heart, simplify complex problems, practice theoretical problems and operate management problems; Talking about harmony will make enterprises and nature harmonious, enterprises and society harmonious, people in enterprises harmonious, and everyone in enterprises harmonious physically and mentally. The world needs peace, society needs harmony, family needs harmony, interest maintenance needs harmony, interest adjustment needs harmony, work and rest needs harmony, voice needs affinity, form needs peace, human behavior needs harmony, and enterprises need harmony more. The premise of harmony is communication, which comes from the Book of Changes? Heaven and earth intersect and everything is connected, and the upper and lower intersect and share the same ambition? This shows the importance of communication. Communication is the key to emotional transmission, information transmission, ideological exchange, emotional interaction and cooperation. Communication is all the time, all the time, and communication has no boundaries. Because there are differences, we need to communicate. Management is communication, there is nothing that cannot be communicated, and there is nothing that cannot be communicated. Good at communication, people and things succeed; Poor communication leads to anger and failure. Harmony between heaven and earth lies in communication, people and enterprises are integrated, and harmonious enterprises lie in communication.

Do business leaders and managers want to be communicators? Master? Must be realized step by step? Ten changes? , that is, to establish the concept of multi-directional communication, by? Single communication? Where to? Multi-directional communication? Change; Establish the concept of active communication, by? Passive communication? Where to? Active communication? Change; Establish the concept of horizontal communication, by? Vertical transmission? Where to? Horizontal communication? Change; Establish the concept of external communication, by? Internal communication? Where to? Foreign exchange? Change; Establish the concept of centralized communication, by? Decentralized communication? Where to? Centralized communication? Change; Establish the concept of situational communication, from? Text communication? Where to? Changes in situational communication; Establish the concept of inner communication, through? Communicate with others? Where to? Inner communication? Change; Establish the concept of transposition communication, by? Standard communication? Where to? Transposition communication? Change; Establish the concept of media communication, by? Traditional communication? Where to? Media communication? Change; Establish the concept of heterosexual communication, damn it? Same-sex communication to? Heterosexual intercourse? Change.

An excellent team is a school, which is to turn the enterprise into a big school with moral, intellectual, physical and artistic skills and improve the learning ability of employees. Excellent enterprises are schools first, and excellent employees are always students. Peter. Shengji pointed out? The lasting advantage in the future is the ability to learn faster and better than competitors? . Competitiveness depends on adaptability, which depends on learning ability. Learning ability is the life resource of evergreen enterprise foundation. Without learning ability, there will be no innovation and cultural strength. Therefore, enterprises should have a learning revolution and firmly establish the idea that learning determines success or failure; Learning determines mentality, and mentality determines development; The concept that learning determines quality and quality determines the future. Change bad attention and establish a positive view; Change bad thinking mode and establish positive thinking; Change bad expression and establish positive language; Change bad behavior and establish positive progress; Change bad beliefs and establish mindfulness. Taking learning and training as the welfare of employees, we should help employees to do a good job in career learning and development planning and formulate corresponding self-study and other all-round encouragement policies while formulating enterprise learning and training plans. If conditions permit, we should set up enterprise universities, give full play to the role of technology centers, and solve the problems existing in current study. You are desperate, you are short of money, and you are at the end of your rope? Question, change the mediocrity of some leading cadres? Don't like studying? ; Decorate the facade? Not really studying? ; Quick success? Don't study deeply? ; An excuse to be busy at work? Don't like studying? Under the current situation, it is necessary to build a learning-oriented enterprise in a strong and mandatory way.

Do employees in the enterprise want to be A? Study? Employees must gradually realize? Ten changes? , that is, the concept of setting a benchmark, by? General study? Where to? Benchmarking learning? Change; Establish the concept of self-study, by? Collective study? Where to? Self-study Change; Establish the concept of compound learning, by? Professional study? Where to? Non-professional study? Change; Establish the concept of lifelong learning, by? Intermittent study? Where to? Lifelong learning? Change and establish the concept of online learning, by? Traditional learning? Where to? Online learning? Change; Establish the concept of applied learning, by? Theoretical study? Where to? Applied learning? Change; Establish the concept of ability learning, by? Academic research? Where to? Learning ability? Change; Establish the concept of active learning, by? Want me to study? Where to? I want to study? Change; Establish the concept of compulsory learning, by? Call for study? Where to? Compulsory learning? Change; Establish the concept of all-day study, damn it? Study on the job? Where to? Studying at home? Change.

In short, excellent teams, such as the army, such as families and schools, are indispensable. For example, improving the execution of the army is the key. For example, improving the harmony of the family is the foundation, but improving the learning ability of the school is the foundation. The three together promote the sound and rapid development of the enterprise.

About the author:

Song Puyi, born in 1982, female. Worked for Tiefa Energy Company. Graduate student of Shenyang University.

(Author: Liaoning Diaobingshan Tiefa Energy Co., Ltd. 1 12700)

This is what I offer you, how to build an excellent corporate culture, I hope you like it!

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